7 Best IDX Plugins For Real Estate WordPress Sites

5 Best IDX plugins

What are the 7 Best IDX Plugins for WordPress Real Estate Websites?

 

 “Buyers use iPads and tablets to shop online and compare homes for sale.  They scan hundreds of listings, looking for properties that catch the eye.~ Brian Balduf

 

I have 7 options for the best IDX plugins for your WordPress real estate Website.  Each one has its pro’s and con’s.

 

The What and Why Of IDX

In order for me to explain why I think each plugin is the best, I think I should first explain IDX.

IDX stands for Internet Data Exchange and  is a real estate property search enabled site that allows the public to conduct searches of approved Multiple Listing Service (MLS) properties in a certain area.  It is the exchange of the MLS Data to the IDX customer giving the IDX customer the ability to display all listings that are on the MLS.  Just like Redfin, Zillow or Trulia.

 

Having the MLS data on your website can be quite helpful (see aforementioned, Trulia, Zillow, Redfin, business models for proof).

You see when people begin their new home search they want to find a website that will show them all the homes that match a certain set of parameters, that is easy to use, that is easily accessible, and that makes sense. And often times they will use an IDX enabled Real Estate Website to do this research.  Better it is your Real Estate Website that they use to start their new home search.

 

Often times the first place consumer’s will go to find this is Google, Bing or Yahoo, the search engines.

They will type in the Keywords that match their particular search criteria, such as:

  • Downtown Miami New Construction
  • San Diego Waterfront Condos
  • Chicago Homes With a View
  • Homes on Arizona Country Club
  • Homes for sale in Salt Lake City

 

Many times the results they find will be Realtor.com, Trulia, the big local brokerages, or Zillow, but often times the results they find are IDX Powered Real Estate WordPress Websites.

Once the consumer finds what they are looking for on the Search Engine, the site that provides that data, and its owner, has instant Legitimacy. (1 of the 5 Goals of a Real Estate Agent Website)

G.L.A.M.R. – 5 Goals of a Real Estate Agent Website

G – Generate – Your Real Estate Website should generate leads.
L – Legitimize – Your Real Estate Website should legitimize you as a professional.
A – Authoritize – You should be seen as an authority in your industry or niche.
M – Multiply – Your web presence should grow with your website.
R – Residence – Your Real Estate Website should be the home or hub of your internet marketing efforts.

 

5 Best IDX Plugins

  • The Granddaddy

    IDX Broker Platinum IDX Plugin

    IDX Broker is the most used IDX service in the US and has been one of my go to’s for the last 6 years.

    Previously I was not a huge fan of their plugin, but they recently released a newer version they call IDX Broker Platinum.

    The new plugin has better out of the box styling, is Mobile Friendly, and integrates more efficiently into your WordPress Website.

    Monthly Price: $59

  • The Up and Comer

    Placester IDX Plugin

    I love what Placester is doing. They create both the IDX Plugin and the WordPress Themes that integrate with one another.

    They are priced well and the IDX functionality looks beautiful out of the box.

    Monthly Price: $45

  • Out Of The Box

    Spoton Connect IDX Plugin

    I once touted this as my favorite IDX plugin and while it may not be my top it is still a pretty awesome plugin.

    SpotOn recently launched V3 of their plugin and the Map Search page is awesome.

    Monthly Price: $49

  • Clean and Simple

    FLEX MLS IDX PLUGIN

    Do you use FLEX MLS when you login to the MLS? Then you can use FLEX MLS IDX Plugin.

    This plugin is clean, simple and reliable offering data directly from your MLS database.

    Monthly Price: $40

  • Zillow’s Baby

    Diverse Solutions dsIDXpress IDX Plugin

    If you want the full functionality of Diverse Solutions, including map search, opt for the dsIDXpress Pro.

    The pro option offers a more stylized look out of the box, more lead capture, and better search functionality.

    Monthly Price: $59.95

  • Coolest Tech

    Real Scout IDX Plugin

    Real Scout is only in California and Washington right now.

    These guys offer all the goodness of IDX but with a killer map page that revels Redfin. They also manually tag every listing that comes on the market with natural language tags so you can search for “Updated Kitchens” “Fixer Uppers” or “Near the Sounder” (a train line in Seattle).

    Monthly Price: $50

  • Cleanest Design

     

    iHome Finder has been a player for many years in IDX and had one of the best solutions a few years back.  But, their interface started to look dated.  They fixed it and introduced a WordPress Plugin

    The plugin is easy to install and set-up.  The design is clean and attractive.  It is responsive design, or mobile friendly.  The plugin offer all the features that you have come to expect.  Widgets, searches, lead capture, back end management, and communities pages. (at the Optima Express “Power Agent” level, which is also required if you want the map search option.)

    Monthly Price: $49

 

These are some of the biggest providers of IDX in the country and provide a phenomenal product.  They all provide an IDX plugin for WordPress as well.

Other IDX Providers Available:

  • IDXNW
  • Displet
  • Wolfnet
  • rewIDX

 

Best IDX Plugins Pro’s and Con’s

 

IDX Plugin IDX Broker Platinum Placester SpotOn Connect Diverse Solutions dsIDXespress Pro FLEX MLS Real Scout
PRO’s Extremely Customizable Easy Theme and IDX Integration Amazing Map Search Functionality Good Combination of Easy Integration & Customizeability Data Straight From Your MLS Natural Language Search
Approved for most MLS’s Beautifully Styled “Out of the Box” Beautifully Styled “Out of the Box” Beautifully Styled “Out of the Box” Easy to Install Amazing Map Search Functionality
Runs on its own server (speed) Google Indexed Pages Google Indexed Pages Map Search Clean and Simple User Interface Natural Language Follow Up Emails
Mobile Friendly Mobile Friendly Mobile Friendly Mobile Friendly Price Search By Real Estate Features
Lead Tracking Complimentary User Friendly Themes Easy Site Integration SEO Optimized Mobile Friendly Mobile Friendly
Listing Syndication Automatic Neighborhood Pages Offers a Complimentary Framework Theme Indexed Pages iPhone App Full School Information Integration
Built in Lead Capture Built in Lead Capture Built in Lead Capture Built in Lead Capture Listing Syndication Built in Lead Capture
Map Search SEO Optimized SEO Optimized Listing Syndication Localized Market Statistics
SEO Optimized Approved For Many MLS’s Good Combination of Easy Integration & Customizeability Sold Listing Data SEO Optimized
Reliable Data Most MLS’s Approved
CON’s Requires More Development Limited Customization Can Be a Little Buggy Owned by Zillow Limited Customization Only Available in CA & WA
Cost Data Can Be a Little Off Requires A Powerful Server to Load Quickly Cost Limited to FLEX MLS New Product – Not Much Known
Second Application to Manage No Map Search Limited MLS Approval Requires a Powerful Server to Load Quickly Requires a Powerful Server to Load Quickly
SEO is Provided From IDX Broker Server Customization Options Are Not Intuitive Requires Pro Version For the Good Features Map Search is a Bit Clunky
Not as Beautiful “out of the box” as some Required to Use Complimentary Themes Not As Beautiful “Out Of The Box”
Requires a Powerful Server To Load Quickly

 

Best WordPress IDX Plugin is IDX Broker Platinum

IDX Broker Platinum PluginBefore IDX Broker launched their new Platinum IDX I did not like their IDX Plugin.  It was clunky and almost felt like it was more work than just building in the HTML of IDX Broker.

The reason I think it is the best of the Best IDX Plugins is becaus, with the new Platinum Plugin version of IDX Broker it just seems to work.  It has massive Power, Customization, and Features.

Here is a real estate website I built using the IDX Broker Platinum Plugin and hosted on WP Engine:

 (Disclaimer:  I am an affiliate for IDX Broker and make a small commission if you purchase it)

 

 More About The IDX Plugins

 

Spot On Connect
Best IDX pluginThe only IDX Plugin that was designed Specifically to be a WordPress Plugin.

Boasting the Coolest Map Search Page.

Features:

    • It is Not Expensive
      • $49 month / No Set Up Fee (update 2/11/14)
      • *additional MLS fees may apply
    • It is Easy To Use because it was designed that way
    • It is Works Better and with less bugs with your Real Estate WordPress Website
    • V3 Is Designed To Work Flawlessly With the Highly CustomizableSpoton Framework Theme
      • It is also designed to work well with the popular WordPress Theme – Genesis Framework
    • It creates More SEO Friendly links back to your Website, each custom search that you create generates 10’s to 100’s to 1000’s of SEO Friendly Indexable Links back to your Website and MLS search functionality
    • Back end Management that is In your Website and not another Backend you have to keep track of

Here is an example WordPress Website That I Created Using Spot-on Connect IDX Plugin V3

 

Spot-on Connect has been reviewed Positively by Inman Next and AG Beat.

Spot-on Connect recently (4/14) released V3 and upgrades were made on the front and back end including:

    • Spoton Framework Theme
    • Dynamic Map Search powered by Google
    • Detailed Search Comparable to a Google Search
    • CRM Integration
    • Built In Lead Capture
      • Including:  Listing Alerts, Save to Favorites and a Registration Gateway.
    • Faster Load Times
    • Increased SEO Optimization
    • More Clear Call To Actions
    • Agent Contact Information
    • Social Media Integration
    • Better User Experience
    • More Elegant Design
    • Increased Customization Options
    • Lead Capture Database
    • & Responsive Design (Mobile Friendly)

I will admit that Spot On Connect is not as feature rich as the others I mentioned, however the features continue to grow with each new version.

Spoton Connect Aso Offers A Hosting Solution

If you are looking for a more “Turn Key” real estate website solution this could be a great way to go for you. For only $69 month you can get your IDX, Theme, and Hosting all in one spot. This is good idea for the less techy agent, or agents who do not want to bother with all the hassles of running your own website.

Other Spot On Features:

  • Fast and Fresh and Automatic Listings
  • Beautiful Map Search Functionality
  • Featured Property Slider Widget
  • Quick Search Widget
  • Backend Management in your WordPress Dashboard
  • Lead Capture
  • Matches Your Website
  • Easy Neighborhood and Niche Search Page Creation
  • Blog and Categorize Properties
  • SEO All Your listings
  • Publish listings to social media sites
  • All properties linked back to your domain.
  • No iframes
  • Indexable Property Listings
  • Automatic Sitemap Generation
  • Friendly URL’s

(Disclaimer:  I am an affiliate for this product and make a small commission if you buy it)

*The plugin does not currently work on my favorite hosting company WP Engine.

Placester

Placester IDX Plugin

{ (June 2014) I have been told that V2 should be rolling out soon and will include: }
  • Even Lower Monthly Pricing
  • More Custom Themes
  • A “Google-Like” Search Functionality
  • More Control Over the MLS Data
  • And Even Better Built In Lead Capture
  • More…

Placester offers a “Turn Key” solution as well.  Full IDX integration, multiple Responsive Themes to choose from and Hosting.

However, it has been my experience that their sites do not load as quickly as I like when they are hosted on Placester.

I like to get the Placester Plugin and host it on WPEngine

Placester currently has 6 Beautifully designed and Responsive Themes, that are included with the Plugin, to choose from:

1.  Plymouth

Plymouth Placester WordPress Real Estate Theme

2. Franklin

franklin Placester WordPress Real Estate Theme

3. Fremont

Fremont Placester WordPress Real Estate Theme

4. Toronto

Toronto Placester WordPress Real Estate Theme

5. Phoenix

Phoenix Placester WordPress Real Estate Theme

6. Sedona

Sedona Placester WordPress Theme

 

Here is a real estate website I built using the Placester Plugin and hosted on WP Engine:

Other Placester Features:

  • Fast and Fresh and Automatic Listings
  • Shortcode creator for customized Sliders, Galleries, and Featured
  • Quick Search Widget
  • Easy CRM Integration with Contactually or Follow Up Boss
  • Backend Management in your WordPress Dashboard
  • Suggested and Forced Registration to View Listings
  • Multiple Built in Lead Capture Options
  • Matches Your Website
  • Neighborhood and Niche Search Page Creation
  • Blog and Categorize Properties
  • SEO All Your listings
  • Built in Facebook Commenting
  • Built in Social Sharing
  • All properties linked back to your domain.
  • No iframes
  • Indexable Property Listings
  • Automatic Sitemap Generation
  • Friendly URL’s

(Disclaimer:  I am an affiliate for this product and make a small commission if you buy it)

If you have additional questions about What is IDX? How IDX Works, which one of the best IDX plugins is the best solution for you and your Real Estate Business, or you need help getting it all set up, Please Contact Me:

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