I Have Had A Few Clients Tell Me Blogging Is Dead… Right?
If blogging is dead then certainly the numbers will back that up. I think sometime’s we get caught up in emotion or trends and forget to look at the facts. Or sometimes maybe we just do not know where to find the facts.
If you have started a blog and posted 1, 3 or Zero times and did not get the results you were hoping for, then I am sure you feel like blogging is dead, and maybe hope that is so.
Hubspot (an all in one Marketing Software provider) analyzed there over 7,000 clients to find out more about how to get more traffic and better conversions to websites. They created a benchmark report with the results. Let’s find out if blogging is dead.
Impact Blogging Has On Traffic
As you can see in the chart below the more a company blogs the more traffic they get.
According to their research an average company will see a 45% growth in traffic when they increase their total blog posts from 11-20 to 21-50.
Web traffic is the amount of data sent and received by visitors to a web site. Since the mid-1990s, web traffic has been the largest portion of Internet traffic. This is determined by the number of visitors and the number of pages they visit. – Wikipedia.com
Web Traffic is a good thing to have and most companies would like more of it.
Impact Blogging Has On Leads
As you can see by the chart below, the more blog posts that you make each month the more leads the average business gets.
In fact, according to the data, B2B companies that increase their blog posts by 1-2 x/Month generate 70% more leads than companies that do not blog.
A lead is generally defined by collecting the contact information of a prospective consumer. Once the contact information has been collected the prospective consumer can be contacted and a sales pitch given.
Leads are generally viewed as a good thing and most businesses would like more leads.
The average company can increase both the amount of Web Traffic their website produces and the number of Leads that are produced by increasing the amount they post content to their blog.
It is true that the noticeably higher peaks are reached when many blog posts are added on a monthly basis, the average company still sees results when only a few are added every month.
Based on the numbers I would have to argue that blogging IS NOT Dead.
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