Blogging For Business:  How to Drive Traffic To A WordPress Blog

In previous articles we learned why Blogging is Important, the 1-2 Punch Lead Generation System, The Basic Blog Design, How To Set Up a WordPress.org Blog, How To Post Your First WordPress Blog, About Creating Content, How To Get Your Blog Read, 9 Steps to Maximize Blog Exposure, How To Generate a Lead, and  The 3 C’s To Turn Leads Into Sales.

If a tree falls in the forest and no one sees it does it make any noise?  If you have mind blowing content on your gorgeous website and no reads it… is it really there?  Not really, that is why you need to know How To Drive Traffic To a WordPress Blog.

We need people to read our content, surf our pages, sign up for our calls to action, share our blog posts, make comments, and buy our products.

If you think about your website as a destination on a World Map… you can see how hard it may be to get people to want to make that a destination.  What is your strategy?  Are you going to be the world’s largest Ball of Yarn or an exotic beach filled with Sun and Sand.  1 is definitely more appealing than other.

Your Website Should Be A Desirable Destination

This should probably go without saying… but I see it OFTEN! People want us to drive traffic to the World’s 8th Largest Ball of Yarn, it is not even in the Top 3 for ball’s of yarn. Does that make sense? Their Website stinks! If I landed on their website my first instinct would be to get off of it as soon as possible… Qick hand me the map and let’s get to the Home of the largest Cow.

Please don’t waste your money getting traffic to a crappy website. Just getting people to see your crappy site does no good.

If you are unsure if your website is High Quality or not… ask your peers. Check out your competitior’s websites. Ask a professional. Ask me.

How Do I Get 20k Unique Visitors A Month?

For me there is not 1 answer, there are many answers. I will share them.

1. Create Quality Content

The power of a WordPress Website is how Easy it is to add content. Just post a new blog post. Boom… new content. This is beneficial because each blog post or page on your website is an Artireal road to your World Map destination. You want your site to be Rome… All Roads Lead To Rome.

Of the 300 people that have read my blog today (noon) 12 different Posts or Pages have attracted them. Meaning they did not simply know to go to www.JasonFox.me, then land on the home page, and look around. They found my website looking for subjects that I have added to my site using the blog functionality.

The more Posts you have on your WordPress Website the better. You should be careful about adding to many Pages. While this does give you more Roads to Rome… to many pages make a Website confusing. While Posts… Index neatly in a row on your blog page. It is a beautiful thing.

Don’t forget to make all those added roads to your website, roads worth traveling. No one likes to travel on roads that are Under Construction or full of Potholes. Quality content! Quality does not mean that you need to be a professional writer. Lord knows that I could be a much better writer. I share what I know in my own words.

Details:

• 100% of my traffic is associated to my content, although it does not on it’s own drive traffic.  
• You should spend a minimum of 1.5 hours a week on creating content.  At least 1 High Quality 500 word blog post a week.
• I recommend that you NOT outsource this portion.  You can find sources that will write decent Quality content for $10-$50 a post.  The problem is that it is not Your content.  You are the expert!

2. Syndicate Content – Social Sharing

I share the exact formula that I use here:   9 Steps to Maximize Blog Exposure

Details:

• 20% of my traffic is generated using this technique..
• You should spend a minimum of 2 hours a week on Syndicating.
• You can outsource this but there is not really a source.

3. Active SEO Campaign

Whether you use Foxy SEO Services or a different company… Use a professional! You can do your own Search Engine Optimization for your site… but unless you really know what you are doing, and have a good amount of time to spend on it, it will not help much.  

If you insist on doing your own SEO and are Rocking a WordPress Website then use the WordPress SEO Worpdress Plugin by Yoast.

For the record I use my own SEO Services.

In less than a years time… Half of my traffic comes from the Search Engines Organically.  Meaning of the 665 Unique Visitors that visit my Blog everyday, 332 of them find my website by searching on Google, Bing, or Yahoo and click on my link… not in the Paid section.

A Year From Now You Will Wish You Had An Aggresive SEO Campaign Driving Traffic to your Site!

Details:

• 50% of my traffic comes from my SEO Campaign
• You should expect to spend 1-2 hours a week per keyword (After the initial Site Optimization is complete)
• I would recommend that you DO outsource this portion.
• Expect to pay $199-$1499 a month.

 

4. Active Search Enging Ad Campaign (PPC)

PPC or Pay Per Click is the easiest way to Drive Traffic to A WordPress Blog.  If good SEO services are the marathon, then a good PPC campaign is the sprint.  

Simply decide if you want to use Google Adsense or Bing adCenter and create an account.  Decide what you want your Monthly budget to be and start creating ads.  Once you have created the ads then you load up the Keywords that you want people to find you with.

Once you are approved then your ads may serve on Google.com or Bing.com and when someone clicks on the ad you will be charged.

Instant Traffic to your WordPress Website.

Details:

• 20% of my traffic comes from my PPC Ads
• I would recommend that you DO outsource this portion, although if you have the time or experience go for it.
• Expect to pay $.25 – $5.00 per click or Unique Visitor (depending on Keyword and Landing Page relevancy)

 

5. Active Banner Ad Campaign

Banner Ads or what I am calling banner ads are anywhere that you advertise on the internet that is not on Search Engines.

Generally speaking you will pay a monthly fee to get a clickable image or Ad on a specific website.

I currently have Ads on Komo News, Yelp, and Yellow Pages (YP.com).  You could also do Facebook ads (I don’t recommend Facebook), City Search, Zillow, Trulia, AOL, any Website that generates a ton of traffic that allows advertising.

This form of Driving Traffic to a WordPress Blog is the hardest to measure analytics, but the easiest to set up and manage.

Details:

• Once you place the Ad there is not really any upkeep
• This is not really something that you can outsource
• You should expect to pay $49-$499 monthly for this type of traffic

I Hope This Answers How To Drive Traffic to a WordPress Blog.  Please Share This Content If You Think It Could Help Someone You Know.