15 Content Management Statistics To Prove that Content Is King

These 15 Content Management Statistics are a great follow up to my last post… Internet Marketing is About Content.  In that post I really break down what is content and the more than 27 different forms it can take in the Internet Marketing world.  I also take that rather large number and break it down into my Content Management List of 11 forms of content I work on and offer up a simple schedule I follow.

You can no longer build a Royal online web presence if you do not acknowledge that content is king!

15 Content Management Statistics

  • 90% of Chief Marketing Officers believe that quality content strengthens the bond with customers
  • 80% of Chief Marketing Officers are receptive to the idea of using quality content in their marketing plan
  • 26% of B2B Marketers budget goes toward their Content Management campaign
  • 60% of B2B Marketers intend on increasing their Content Management budget over the next year
  • 61% of people are more likely to buy from a company that provides custom content
  • 84% of Chief Marketing Officers agree that content represents the future of Marketing
  • 59% of Chief Marketing Officers have shifted budget away from traditional forms of Advertising to their Content Management budget
  • 81% of businesses rate their blog as “useful”, “important”, or “critical”
  • 50% of Social Messages include sharing Content
  • 73% of people prefer to get information about a company through a series of articles rather than traditional advertising
  • 90% of consumers find custom content useful
  • 77% of people believe that a company that shares custom content is interested in building quality relationships
  • 55% of companies outsourced their content management in 2011
  • 62% of companies outsourced their content management in 2012
  • 12.5 Billion is how much marketer’s are investing in Online Content

These are some pretty impressive numbers, and has not always been the case.  While I do not recall exacts I can remember a few years back and I would have been happy to see that 20% of marketers were giving custom content the vote of approval.

Now we are looking at a solid 80% of the top marketing minds are receptive to the idea that custom content and a content management strategy is the now and future of marketing.


What does this all mean to the average Real Estate Professional and Small Business Owner?

Get a WordPress Websites and start Blogging!

Tweetable Quotes

“Content Marketing is a Commitment, not a Campaign” ~ Jon Buscall – Tweet this!

“Traditional Marketing talks at people, Content Marketing talks with them.” ~ Doug Kessler – Tweet this!

“Content Marketing is the Only marketing left.” ~ Seth Godin – Tweet this!

By |2016-03-18T18:05:21+00:00June 6th, 2013|

About the Author:

Jason Fox - Real Estate MarketingBusiness: We build WordPress Real Estate Websites with IDXMe: #GoHawks, #BringBackTheSonics, #MaybeNextYearMariners, #ILoveMyKids #SeattleSunLover #SeattleWaterLover #BFFBlog: Focuses on Wordpress Websites, Content Management, SEO Services, SEM Campaigns, Social Media Marketing, Email Marketing, Beautiful Design, IDX, and more.


  1. Gerald Chopik June 18, 2013 at 9:15 am - Reply

    Interesting stats, Jason. Can you tell me:
    What year they refer to?
    Who they are attributed to?


    • Jason Fox June 18, 2013 at 9:20 am - Reply


      They refer to 2011-2012. Content Marketing Institute, Hubspot, Neilsen, and Content Council. The Infographic is Inklyo.


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