Customer Testimonials

5 Ways to Get Customer Testimonials


The ability to prove the quality of your product or service, social proof,  is imperative when it comes to increasing sales. The problem many salespeople and business owners face, however, is that proving that worth is nearly impossible on your own.

Being able to provide your prospects with credible proof from others who have first-hand experience has huge sales potential.

Collecting testimonials is never easy.


Here are 5 ways to ease the process of obtaining customer testimonials:


1. Hold a Sweepstakes

Sometimes the only way to get people to respond to your requests is by giving them an incentive to do so. When it comes to collecting testimonials, offering a chance to win a gift card to your store, a new iPad or even a trip can help you to get the responses you need.

While there are definitely costs involved with this method, obtaining customer testimonials is often an investment that pays for itself when it comes to closing future sales.


2. Offer a Discount

Another option for encouraging clients and customers to submit testimonials that does not require quite the same investment as a sweepstakes is to offer a discount to each person who submits a testimonial. Often when people know that they will be receiving something in return for their time, they are more likely to take part than if they are only given a “chance” at something.


3. Conduct a Survey

Another way to go about collecting testimonials is to forget the word “testimonials” all together. Instead of asking people to explicitly recommend your product or your work, simply ask them for feedback on their experiences.

Conducting a survey can help you to identify honest opinions that you can use to improve your business, but you can also use the positive feedback you receive as testimonials without having to specifically ask for praise.


4. Hunt Down Existing Reviews

The great thing about the internet is that if offers a diverse range of social playgrounds where people can talk about your organization.

People can review your business on Facebook, recommend you on LinkedIn, and rate you on sites like Google Places and Yelp.

Actively seeking out websites where your customers are talking about you can be a relatively easy way of collecting testimonials that have already been written.


5. Make it Easy

One last thing to keep in mind, when collecting testimonials for your business, is convenience for your customers.

The easier you make it for people to give you feedback, the more likely they are to actually do it.

Take advantage of automated apps and testimonial collection services that allow your customers to submit their testimonials quickly and easily.


A Final Note

Now that you are armed with the information you need collect some stellar feedback, get out there and find those testimonials. Provide customers with incentives, ask them for honest opinions and find testimonials that are already out there. Then use those testimonials for proving your worth and making more sales.


 Guest Post by:  Post Kudos is the mobile application that makes collecting video testimonials easy – for businesses and their customers. The Post Kudos team strives to help businesses harness the power of the internet, manage their online reputation and keep up with the latest in digital marketing.

By |2013-06-17T14:15:35+00:00June 17th, 2013|

About the Author:

Jason Fox - Real Estate MarketingBusiness: We build WordPress Real Estate Websites with IDXMe: #GoHawks, #BringBackTheSonics, #MaybeNextYearMariners, #ILoveMyKids #SeattleSunLover #SeattleWaterLover #BFFBlog: Focuses on Wordpress Websites, Content Management, SEO Services, SEM Campaigns, Social Media Marketing, Email Marketing, Beautiful Design, IDX, and more.


  1. Nolan Wilson June 17, 2013 at 2:29 pm - Reply

    Getting testimonials is vital for businesses, especially small business that are just starting out and working on building credibility within their industry. Don’t forget, you can always ask your client for a testimonial. One easy way to do this is to ask for a recommendation on LinkedIn

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