The 6 Best Free Social Media Automation Tools
I can hear the eyes rolling now… Automation and Social Media? This is not a black and white subject… just 50 shades of grey opinion. I believe that some automation is necessary in our online marketing efforts. If you agree then these are the Best Free Social Media Automation Tools that I have found.
My Twitter practices defy the recommendations of social media “schmexperts” (schmuck + experts) to manually post a limited number of tweets and not use automation, repetition, contributors, and ghostwriters. ~ Guy Kawasaki
In this article he goes on to explain all the ways that he social as well. Meaning, that one of the great social media presences does think there is grey.
The key is to know when Social Media can be automated and when it needs to be organic.
Refers to software platforms designed for marketing departments and organizations to automate repetitive tasks… The use of a marketing automation platform is to streamline sales and marketing organizations by replacing high-touch, repetitive manual processes with automated solutions. ~ Wikipedia
Best Free Social Media Automation Tools
In order of preference:
Triberr is different than the others I will mention. It is a Social Media Automation tool, but you share others automatically on your social media.
In return, others will automatically share your content on their social media.
Note: I only automatically share members that I really trust. I only auto share on twitter. You can read more about this Blogger Network here.
Buffer App is awesome. If Triberr were not so incredibly awesome I would say BufferApp were my favorite, but a close second. You can preload 10 (more if you pay) tweets to your buffer app account and have them sent at different times through out the day. The idea here being, that no matter what time your followers are on the feed they will see your tweet.
Note: I set my account to post at 10 different hours each day so I post different versions of the same tweet 10xs a day. You can read more about my Twitter For Business strategy here.
I sometimes can’t believe IFTTT is free. IFTTT is much more than a Social Media Automation tool… it is an online media management tool. OK I just made that up, but this site can do so much. IFTTT stands for “If This Than That”. Conditional logic 101.. if an action happens then I want this to happen.
Note: IFTTT has 67 “Channels” that you can mix and match to create your Social Media Automation.
Most of you have heard of or used Hootsuite. Hootsuite is nice because you can use it for multiple reasons. You can automate some of your social media, you can also use it post organically, monitor your brand, monitor keywords, and reply to comments and mentions. I guess Hootsuite is a shade of grey, a combination of social media automation and pureism.
Note: I would be remiss to not add it to this list, but I do think that it is not the best solution as far as this post is concerned. You can read more about why you should use Hootsuite for social media marketing here, and see if it is right for you.
Dlrv.it is probably the most hands free and simplest options. Enter your feed and where you want it to go.
Note: The free version only gives you 3 social media platforms to choose from. They also have a limited number of social media platforms they work with.
If you have a WordPress Websites then you probably have the Jetpack plugin installed. This is the plugin that allows us to have some of the features that are built into WordPress.com sites on our WordPress.org sites. One of the features is called Distribution and will automatically post to Twitter, Facebook, Tumblr, and LinkedIn.
Note: I do not personally use this service.
What Not To Automate
- I would never automate to my Personal Facebook Timeline
- I would not automate any response to blog posts, Twitter Mentions, Followers, Comments, etc.
- I no longer automate to Google + or my Facebook Page… I do post my blog articles there but I use the Perfect Facebook Post method.
- I hope it goes without saying but it is never ok to automate someone else’s content as your own.