6 Best Free Social Media Automation Tools

The 6 Best Free Social Media Automation Tools

I can hear the eyes rolling now… Automation and Social Media?  This is not a black and white subject… just 50 shades of grey opinion. I believe that some automation is necessary in our online marketing efforts.  If you agree then these are the Best Free Social Media Automation Tools that I have found.

My Twitter practices defy the recommendations of social media “schmexperts” (schmuck + experts) to manually post a limited number of tweets and not use automation, repetition, contributors, and ghostwriters. ~ Guy Kawasaki 

In this article he goes on to explain all the ways that he social as well.  Meaning, that one of the great social media presences does think there is grey.

The key is to know when Social Media can be automated and when it needs to be organic.

Marketing Automation

Refers to software platforms designed for marketing departments and organizations to automate repetitive tasks… The use of a marketing automation platform is to streamline sales and marketing organizations by replacing high-touch, repetitive manual processes with automated solutions. ~ Wikipedia


Best Free Social Media Automation Tools

In order of preference:

1. Triberr

Triberr is different than the others I will mention.  It is a Social Media Automation tool, but you share others automatically on your social media.

In return, others will automatically share your content on their social media.

Note:  I only automatically share members that I really trust.  I only auto share on twitter.  You can read more about this Blogger Network here.


2. BufferApp

Buffer App is awesome.  If Triberr were not so incredibly awesome I would say BufferApp were my favorite, but a close second.  You can preload 10 (more if you pay) tweets to your buffer app account and have them sent at different times through out the day.  The idea here being, that no matter what time your followers are on the feed they will see your tweet.

Note:  I set my account to post at 10 different hours each day so I post different versions of the same tweet 10xs a day.  You can read more about my Twitter For Business strategy here.


3. IFTTT.com

I sometimes can’t believe IFTTT is free.  IFTTT is much more than a Social Media Automation tool… it is an online media management tool.  OK I just made that up, but this site can do so much.  IFTTT stands for “If This Than That”.  Conditional logic 101.. if an action happens then I want this to happen. 

Note:  IFTTT has 67 “Channels” that you can mix and match to create your Social Media Automation.


4. Hootsuite

Most of you have heard of or used Hootsuite.  Hootsuite is nice because you can use it for multiple reasons.  You can automate some of your social media, you can also use it post organically, monitor your brand, monitor keywords, and reply to comments and mentions.  I guess Hootsuite is a shade of grey, a combination of social media automation and pureism. 

Note:  I would be remiss to not add it to this list, but I do think that it is not the best solution as far as this post is concerned.  You can read more about why you should use Hootsuite for social media marketing here, and see if it is right for you.


5. Dlrv.it

Dlrv.it is probably the most hands free and simplest options.  Enter your feed and where you want it to go.

Note:  The free version only gives you 3 social media platforms to choose from.  They also have a limited number of social media platforms they work with.


6. Jetpack

If you have a WordPress Websites then you probably have the Jetpack plugin installed.  This is the plugin that allows us to have some of the features that are built into WordPress.com sites on our WordPress.org sites.  One of the features is called Distribution and will automatically post to Twitter, Facebook, Tumblr, and LinkedIn.

Note:  I do not personally use this service.


What Not To Automate

  • I would never automate to my Personal Facebook Timeline
  • I would not automate any response to blog posts, Twitter Mentions, Followers, Comments, etc.
  • I no longer automate to Google + or my Facebook Page… I do post my blog articles there but I use the Perfect Facebook Post  method.
  • I hope it goes without saying but it is never ok to automate someone else’s content as your own.
By |2014-05-19T12:27:32+00:00July 11th, 2013|

About the Author:

Jason Fox - Real Estate MarketingBusiness: We build WordPress Real Estate Websites with IDXMe: #GoHawks, #BringBackTheSonics, #MaybeNextYearMariners, #ILoveMyKids #SeattleSunLover #SeattleWaterLover #BFFBlog: Focuses on Wordpress Websites, Content Management, SEO Services, SEM Campaigns, Social Media Marketing, Email Marketing, Beautiful Design, IDX, and more.


  1. Mohammad Farooq (@farooqSL) November 24, 2015 at 11:36 am - Reply

    I guess Automation isn’t the enemy, but more of it, and only Automation is the villian here.
    Automation is definitely a time-saver but needs to be done in moderation.


  2. tobiashfischer February 5, 2018 at 1:55 am - Reply

    Hi Jason! Thank you so much for the short insight into your social media marketing work! Since we program our own social media automation tool, I always find it interesting to read why and especially how automation is used for your own marketing mix. The points and advantages that are valued and in which areas automation is deliberately avoided.

    For example, we have a total of 5 products, each with 5 blogs and social media accounts on 7+ social media networks. Therefore, automation is essential for us if we want to create something else (content creation, networking, etc.). I can also understand your reservations about automating on Facebook pages, as most tools only give you limited editing options for posts and you can sound as quickly like a robot. However, we can personalize each post and thus e. g. implement your “How to write the perfect blog post”-tips with our tool directly in WordPress and share them on Facebook-Pages, Google+, Twitter and so on.

    Best regards,
    Tobias from Blog2Social

    • jasonfox February 5, 2018 at 10:57 am - Reply

      Hello Tobias,

      Thanks for stopping by and sharing your companies social media tool. I will have to check it out.

      • Tobias Fischer February 15, 2018 at 8:27 am - Reply

        Hello Jason,

        This sounds exciting! It would be great to hear what you think about it 🙂

        Btw. we have added your “How To: Twitter For Business Strategy” post and your “The Perfect Facebook post” article to our seeding on Twitter – thank you for the interesting content!

        Best regards,

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