If you think the title was a mistake, no it is not and I am not joking either. I managed to increase Google Plus traffic multiple times in just a very short period of time. To be exact, close to 1000% increase in Google+ referral traffic in just 3 days.
Yes, no black hat SEO and no rocket science needed! All you need is patience and lots of hardwork.
For starters, I was generating all-time-low referral traffic from Google+ and I am well aware that there are many bloggers who are doing so well. Yes, it is no secret now. I was getting around 2 traffic a day from Google+.
So, how do I actually turn the table around and basically, increased my website traffic? I will be explaining to you in a short moment.
Before that, let’s go into why you need Google+ traffic to your blog or website.
Why should you focus (at least a little) on Google+?
For those who missed out what Rand posted last week on Moz, you can find it here, Using Google+ to Appear in the Top Results Every Time – Whiteboard Friday.
I read that article not once, not twice but three times and it really made me think, “What will I be missing out if I am not spending time on Google Plus?”
Obviously, traffic and influence to name a few!
With Google+ being the ‘backbone’ of Google Inc. and a direct competitor to both Facebook and Twitter, I see no reason for me to NOT join the fun. Moreover, some of my closest blogging buddies are already there such as Adrienne Smith, Barry Wells, Harleena Singh and Randy Hilarski.
And so, the journey begins!
What I did to increase Google Plus traffic by 700%?
Before this, I was partially active on Google+. This means that sharing about 1 – 5 posts on my profile and leaving another 5 more posts on my page. And those posts look like this:
Looks like I didn’t do the job well right? Look at the number of +1′s and reshare. Just two and they are from my loyal readers!
Now, this is my improved version of my Google+ share:
Now, take your time and compare both. Which looks better and more ‘tempting’ to click?
Obviously the second one is better right? For me, getting 7 +1′s and 1 reshare after just a day posting is definitely a good ROI.
As for the record, I didn’t published many posts on Google Plus. Just 1-3 optimized posts a day in general and here’s the result comparing several weeks before this.
From an average of 15 Google Plus traffic a week, my traffic shoot up to 154 and counting. That’s way over 700% and to be honest, it’s 1000% more effective … and in just 3 days (Nov 3 to Nov 5)!
Wait! Guess what? The week isn’t over yet and this means that the stats might just continue to rise (fingers crossed).
With my Facebook account filled with tons of spams on my wall (plus I am lazy to get it ‘cleaned’), this move was suppose to be my strategy to ‘get back’ to Google+. Of course, this simple move of mine turned out to be an explosive traffic generator for me! An honest and unexpected incident you call it?
How to start growing your Google Plus traffic?
By now, you should be wondering how you can achieve that. Trust me, this is yet to be the grand prize for me. Much more to come … if you get what I mean.
I never consider Google+ as my normal social media platform. If you want to generate referral traffic from Google+, you need to be active and most importantly, smart.
If you think that you can just be active posting post on your wall just like Facebook, then you are absolutely going the wrong way.
Here are 4 easy ways to build referral traffic using Google+.
1. Google+ Communities
Participate in relevant Google+ communities to increase web traffic
This is my first confession. From the first day of joining Google+ until recently, I have NOT joined any community. Yes, I thought that Google+ was just like other platforms like Facebook and Twitter. Sadly, I am wrong.
If you want to boost traffic to your blog or website, you need to join Google+ communities. Yes!
Google+ is home to hundreds or many thousands of active communities and with so many communities lying around, I know it is crazily hard to choose the right one. Seriously, there’s no way out for this.
Grab your favorite coffee (beer for me) and spend at least 60 minutes to stream down a list of Google Plus communities that fits your interest.
Your ultimate goal here is to join the right community for the right purpose; Increase referral traffic and improve your social media presence.
When it comes to choosing the right community, you need to ensure that you are joining:
The right community
Communities which are really focused in the related topic (you can see the engagement level)
Avoid communities that are sharing links only
Has a half a page of terms and conditions (the more, the merrier)
Running multiple categories on the related topic
Through my experience, avoid joining general communities such as ‘blogging’ or ‘SEO’. Usually, most members are just for sharing links. Instead, focus on Google+ communities that are more precised such as ‘content writing’ or ‘social media SEO’.
You need to avoid communities which are:
Having lots of spam or link sharing (out of 10 posts, 8 are all links with no descriptions)
Inactive members (scroll down the first 10 and see if the poster is always the same person)
Yes, these are very tedious job but you may be getting more returns than you can ever image!
2. Sharing quality feedback and serve the community
What’s the trick to make people click, +1 and the endless reshare which ultimately become a viral?
Okay let’s be honest here. Unless you are that famous, having a strong list of followers or a social media influencer, you won’t be getting hundreds/thousands of reshares. However, a goal is still a goal right?
The first step of making your links and post a hit is to always offer quality content. When it comes to generating referral traffic, visibility is always important. You need be a ‘servant to the community’ before they even notice your presence … so to say.
This is how I do it on a daily basis:
Check on my communities notification (any new posts etc)