Attention Grabbing Headlines

Top 5 Free Tools To Turn Blah into Attention Grabbing Headlines That Produce

 

Can you write Attention Grabbing Headlines?  Me neither.  That is why I need as much help as possible in learning how to write them.

 

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” ~ David Ogilvy

 

People today have very short attention…. the Seahawks won the Superbowl.  What was I saying? Oh yes, very short attention spans.  I don’t have time to read your lame blog post.  And in all my wisdom I quickly deduce that if your Headline is lame, your blog post will be lame.

Don’t let me off the hook that easy.

 

Is the Headline More Important That Than Body?

 

It is to me. This is NOT to say that you should skimp on the body content.

I have written amazing blog posts in the past with Headlines that I used to focus on SEO (BIG MISTAKE ALERT) and no one reads them.  Why would they?

I have written average blog posts that I spent some time on the Headline and thousands of people read it.  Go figure.

What Not To Do:

Think of a blog idea.  Spend a couple of hours or days researching, writing, and proofing an incredibly informative blog post.  Then just before you are going to post it… come up with a Headline.

Your creative juices will have been depleted on the post and you will be left with a brain-dead headline.  And no readers will find or take the time to read your amazing post.

How To Create Attention Grabbing Headlines

I wrote a bog post about a Blog Topic Generator by @HubSpot a few days back and many of you loved it… but a few of you thought it was a lame tool.  Fair enough.  I found a couple more tools to help.

Tool #1 – Develop your Attention Grabbing Headline before you start to write your content!

 

Bonus Tool – The Blog Post Ideas Generator

This tool can help you get your blog post idea off the ground.  It is similar to the Blog Topic Generator.

Blog Post Ideas Generator

 

Tool #2 – Emotional Marketing Value Headline Analyzer

I entered the Headline I initially wrote, “Can You Write Attention Grabbing Headlines?”  for this post and this is what I got:

Your Headline’s EMV Score:
16.67%

This score indicates that your headline has a total of 16.67% Emotional Marketing Value (EMV) Words. To put that in perspective, the English language contains approximately 20% EMV words.

And for comparison, most professional copywriters’ headlines will have30%-40% EMV Words in their headlines, while the most gifted copywriters will have 50%-75% EMV words in headlines.

CRAP!  That is not acceptable.

 

Ok.  Lets take my subject or topic, Attention Grabbing Headlines, and put it in a headline creating tool:

 

Tool #3 – TITLE GENERATOR

Now I have over 100 headlines to play with.  After testing a few out I came up with:

“5 Free Tools To Turn Blah Headlines into Attention Grabbing Headlines That Get Results”

I put my new Headline that I got from the Title Generator Tool back into the Emotional Marketing Value Tool and:

Your Headline’s EMV Score:
42.86%

42.86% is much better than 16.67%

Tool #4 – Poynter.orgQuicklist of 10 questions to ask while writing a headline:”

    1. Is the headline accurate? – Yes
    2. Does it work out of context? – Yes
    3. How compelling a promise does it make? — Changed Get Results to Produce
    4. How easy is it to parse? – So/So
    5. Could it benefit from a number? – No
    6. Are all the words necessary?  — Removed the first “Headline” and score went up to 46.15%
    7. Does it obey the Proper Noun Rule? — Yes
    8. Would it work better as an explanatory headline? — NO
    9. Does it focus on events or implications? — Yes
    10. Could it benefit from one of these 10 words? Top, Why, How, Will, New, Secret, Future, Your, Best, Worst. — Added “Top” to headline and score went up to 50%

Using the This tool I increased my score from 42% to 58%

Tool #5 – If there is a “Copyblogger formula” for great content, it’s this:

Killer headline + Incredibly useful information that benefits readers + Lively, interesting writing = Genuinely great content

Meaning… Your Headline is going to seem Cheesy to you.  Get over it!  You are going to make up for it by providing an awesome (intellectual) blog post.

I took a blah Headline:  “Can You Write An Attention Grabbing Headline?”

And turned it into a Cheesy Attention Grabbing Headline that will get results!

BONUS TOOLs

Download the “How To Write A Magnetic Headlines” eBook by CopyBlogger:

 

>> How To Write Magnetic headlines

 

Porent’s Title Creator Tool

 

In an answer to a question on Quora.com, Adam Mordecai, Upworthy’s Editor-at-Large, explains to the question asker how his website (Uber Popular UPWorthy.com) creates Headlines.

He explains that they create 25 headlines for each article, assuming that 20 of them will be crap.  And that trying to come up with that many headlines will take you outside of the box and stimulate your creativity.

” The following tips are for people who want to reach the widest audience possible

By |2015-11-03T19:58:16+00:00September 19th, 2014|

About the Author:

Jason Fox - Real Estate MarketingBusiness: We build WordPress Real Estate Websites with IDXMe: #GoHawks, #BringBackTheSonics, #MaybeNextYearMariners, #ILoveMyKids #SeattleSunLover #SeattleWaterLover #BFFBlog: Focuses on Wordpress Websites, Content Management, SEO Services, SEM Campaigns, Social Media Marketing, Email Marketing, Beautiful Design, IDX, and more.

4 Comments

  1. Bob Mahogan February 24, 2014 at 12:50 pm - Reply

    Great Article Jason! Good to know many of the same principles that I use when making signs for my customers apply to blog articles. Just getting into the the Social aspect to help my online business grow, much to learn! Thank you for your insight! BTW, GoHawks!

    • Jason Fox February 24, 2014 at 2:11 pm - Reply

      Thanks Bob. #GoHawks Sounds like you are building great sign Headlines.

  2. Robert Rudyk February 26, 2014 at 11:27 am - Reply

    If readers read your headline, but not your blog copy, why are they on your page in the first place? Aren’t visitors to sites there because they like the writer (The reason we are on YOUR site!)

    • Jason Fox February 26, 2014 at 2:48 pm - Reply

      Robert, I am not implying that you want people to read the Headline only. My point is just that if they do not get excited by the Headline they might not read the copy.

      As far as liking the writer, that is true. But we are always on the look out for new readers.

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