Content Marketer or Growth hacker or Content Hacker

Are You a Content Marketer or Growth Hacker or Content Hacker?

 

“Growth Hacking is the process and mind-set of searching for ways for your product to grow.  It’s kind of like a mix between Engineering and Marketing” ~ Dan Martell

 

I am sure you have heard of Content Marketing but have you heard of growth hacking?

A marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure.   Focusing on low-cost and innovative alternatives to traditional marketing such as social media and viral marketing.

 

Content marketing is a form of marketing that involves the creation and sharing of content in order to acquire customers.

 

“Content Hacker = A growth-focused content marketer.” Garrett Moon

 

 Content Hacker Infographic

Highlights:

  • The Content Hacker is 50% Content Marketer, 50% Growth Hacker, and 20% SEO Tweet: The Content Hacker is 50% Content Marketer, 50% Growth Hacker, and 20% SEO - via @JasonFox_me  -  https://ctt.ec/0KcdX+
  • The Content Hacker does not think Product to Market / Does think Content to Audience
  • Focused on Growth
  • Turns contacts into Connections
  • Rather than seeing Scale a Content Hacker sees Sustainability
  • Data Driven
  • SEO Minded
  • Viral Growth
  • No style guides
  • The Content Hackers “True North” is Sharable Content
  • Articles with images get 94% more views Tweet: Articles with images get 94% more views - via @JasonFox_me - https://ctt.ec/Tr2Hs+
  • 36% of readers prefer a headline that starts with a number Tweet: 36% of readers prefer a headline that starts with a number - via @JasonFox_me - https://ctt.ec/JejUt+
  • Articles with more than 2,400 words rank higher in Google Search
  • Blogs give sites 434% more pages indexed by Google
  • 36 of the 75 top shared stories on Facebook included video
  • 53% of marketers say content creation is the most effective SEO technique Tweet: 53% of marketers say content creation is the most effective SEO technique - via @JasonFox_me - https://ctt.ec/b37Uf+
  • 78% of consumers believe that organizations that provide custom content are interested in building good relationships

 

The infographic also describes 5 successful Growth Hacks:

Content Marketer or Growth Hacker or Content Hacker
Source: The Characteristics Of A Content Hacker

 

Can You Be All 3?

Absolutely.  I think that on any given day I am all 3.  Although, I will admit that I most closely resemble the Content Hacker.

What style of Inbound Marketing most closely describes you?

By |2014-06-10T09:23:56+00:00June 10th, 2014|

About the Author:

Jason Fox - Real Estate MarketingBusiness: We build WordPress Real Estate Websites with IDXMe: #GoHawks, #BringBackTheSonics, #MaybeNextYearMariners, #ILoveMyKids #SeattleSunLover #SeattleWaterLover #BFFBlog: Focuses on Wordpress Websites, Content Management, SEO Services, SEM Campaigns, Social Media Marketing, Email Marketing, Beautiful Design, IDX, and more.

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