Doing Business on Facebook: Profile, Fan Page or Both?
One thing is clear you should be doing business on Facebook.
If there is one question that I hear over and over again when it comes to Facebook it’s, how should I be separating being social and doing business on Facebook? And that is because it is an excellent question. Here is my humble opinion.
I think everyone knows that the Fan Page or Business Page is for talking about business. That seems pretty obvious. Although be careful not to get carried away (I am guilty of this) you need to talk about more than business on your fan page to have a good fan page. There needs to be a social aspect to create fan engagement. Think 80/20 principal.
Before you start a Fan Page, the number 1 mistake that I see people make when they are trying to administer a Social Media Marketing strategy is that they try to do to many things and end up not doing them very well. What we should be doing is focusing on only a few things and do them exceptionally well. That being said, I think that the first thing to do is, build up your Personal Profile exceptionally well.
Your personal profile is your “social” or “personal” page on Facebook. This is where you put your vacation pictures, and talk about how well your kid did in soccer over the weekend.
How do you do your Personal Page well?
- You need to login to Facebook more than once a month.
- There needs to be some photos of you both professionally, semi professionally, and casual… but not to casual.
- You need to have some friends to interact with.
- You need to interact (Like, Comment, Wish Happy Birthday, Post, Share) to be seen; GraphRank.
- Respond when people reach out to you.
- Try out an App or two.
- Get your Facebook Timeline set up.
Ok… so you have a great Personal Profile and you lots of friends and are engaged and your timeline looks awesome.
Now, should we be doing business on our Facebook profile? YES! But strategically. It is important that you do not come off as using your profile for business. This comes across as pushy or cheesy, or just annoying. However, if you do not use this awesome platform to once in a while remind your 2-800 closest friends and relatives that you are a Chiropractor, Caterer, Real Estate Agent or whatever you are missing out. Besides, we always say Facebook is like a cocktail party, and don’t we sometimes talk about business at a cocktail party? Think 80/20 principal.
I think this is a common mistake amongst business professionals that depend on referrals for their business. We just assume that of course our friends, family, and past clients will think of us next time they need our service or that they will recommend us the next time someone asks. This is a What Have You Done For Me Lately world and we need to be constantly reminded what you do. Don’t believe me… try watching TV.
My short answer is Both. But get good at Facebook before you start a page you will not do anything with. And apply the 80/20 principle to 80% Social and 20% Business on your personal profile and 80% Business and 20% Social on your Fan Page.
What is your perspective when it comes to doing business on Facebook?