Doing Business on Facebook: Profile, Fan Page or Both?

One thing is clear you should be doing business on Facebook.

Doing Business on Facebook


If there is one question that I hear over and over again when it comes to Facebook it’s, how should I be separating being social and doing business on Facebook?  And that is because it is an excellent question.  Here is my humble opinion.

I think everyone knows that the Fan Page or Business Page is for talking about business.  That seems pretty obvious.  Although be careful not to get carried away (I am guilty of this) you need to talk about more than business on your fan page to have a good fan page.  There needs to be a social aspect to create fan engagement.  Think 80/20 principal.

Before you start a Fan Page, the number 1 mistake that I see people make when they are trying to administer a Social Media Marketing strategy is that they try to do to many things and end up not doing them very well.  What we should be doing is focusing on only a few things and do them exceptionally well.  That being said, I think that the first thing to do is, build up your Personal Profile exceptionally well.

Your personal profile is your “social” or “personal” page on Facebook.  This is where you put your vacation pictures, and talk about how well your kid did in soccer over the weekend. 

How do you do your Personal Page well?

  • You need to login to Facebook more than once a month. 
  • There needs to be some photos of you both professionally, semi professionally, and casual… but not to casual. 
  • You need to have some friends to interact with.
  • You need to interact (Like, Comment, Wish Happy Birthday, Post, Share) to be seen; GraphRank.
  • Respond when people reach out to you.
  • Try out an App or two.
  • Get your Facebook Timeline set up.

Ok… so you have a great Personal Profile and you lots of friends and are engaged and your timeline looks awesome.

Now, should we be doing business on our Facebook profile?  YES!  But strategically.  It is important that you do not come off as using your profile for business.  This comes across as pushy or cheesy, or just annoying.  However, if you do not use this awesome platform to once in a while remind your 2-800 closest friends and relatives that you are a Chiropractor, Caterer, Real Estate Agent or whatever you are missing out.  Besides, we always say Facebook is like a cocktail party, and don’t we sometimes talk about business at a cocktail party? Think 80/20 principal.

I think this is a common mistake amongst business professionals that depend on referrals for their business.  We just assume that of course our friends, family, and past clients will think of us next time they need our service or that they will recommend us the next time someone asks.  This is a What Have You Done For Me Lately world and we need to be constantly reminded what you do.  Don’t believe me… try watching TV.

My short answer is Both.  But get good at Facebook before you start a page you will not do anything with.  And apply the 80/20 principle to 80% Social and 20% Business on your personal profile and 80% Business and 20% Social on your Fan Page.

What is your perspective when it comes to doing business on Facebook?




By |2011-10-14T22:54:36+00:00October 15th, 2011|

About the Author:

Jason Fox - Real Estate Marketing Business: We build WordPress Real Estate Websites with IDX Me: #GoHawks, #BringBackTheSonics, #MaybeNextYearMariners, #ILoveMyKids #SeattleSunLover #SeattleWaterLover #BFF Blog: Focuses on Wordpress Websites, Content Management, SEO Services, SEM Campaigns, Social Media Marketing, Email Marketing, Beautiful Design, IDX, and more.


  1. @mattsanti October 16, 2011 at 3:19 pm - Reply

    Just say no to posting useless things on Facebook or any related social media site if it's not going to enhance, entertain, enlighten or educate your audience. You can be a time waster and in that case people will just quit listening to what you have to say. Also how much do you actually engage in your audience…meaning listening to what they have to say.

    Talk like you talk to someone on the phone – even if it is in business.

    • jasonfox October 16, 2011 at 5:36 pm - Reply


      I like it… appreciate your insight and advice.

  2. Elisa Zuckerberg October 17, 2011 at 8:28 am - Reply

    Jason, YES! I agree with you all the way. Both is definitely the way to go, but we need to be careful. As you mention, we shouldn't be using our personal profile to promote our business too often. I am very active on FB personally and manage the social media for a small company. I go as far as switching back and forth as myself or company, when posting on the company profile to mix it up a little. I think you'll like my blog, "Facebook, Twitter, and all that (social media) Jazz. Check it out:

    • jasonfox October 17, 2011 at 11:47 am - Reply


      Thank you for your feedback… I will check out your blog right now.

  3. jon October 19, 2011 at 8:07 pm - Reply

    80/20 principle, great idea! Thanks for the insight 🙂
    My recent post The Torii Residences is a TOWNHOUSE – CONDO. What does that mean?

    • jasonfox October 19, 2011 at 10:35 pm - Reply


      Thanks for the nice words. I checked out your blog it is really good… keep up the good work.

  4. @mattsanti October 20, 2011 at 11:44 pm - Reply

    When you talk about business on your business page, be sure to put a picture up of you! People want to know the faces behind who they are dealing with. They don't care about or want to talk to some snazzy logo you paid some uber elite egotistical graphic designer. Matt
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    • jasonfox October 21, 2011 at 6:13 pm - Reply


      There is some craziness on your comment… you might want to check it out.

      I agree… Try to keep your Social Media, Social.

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