Easy Ways to Improve User Experience on Your Website
When it comes to designing, building, and populating a website with content, finding ways to improve user experience (UX) is the most metric out there. While some people are still stuck in the line of thinking that there are ways to design ‘for Google’ and ‘for users,’ the truth is that, like with SEO and anything else online marketing related, they are one and the same.
It doesn’t matter what you’re selling, how good your content is, or how powerful your cloud-hosting platform is; if your user experience leaves anything to be desired, you aren’t going to have any success with your website.
Whether you’re looking to WordPress Websites, or feel there is room for improvement with your existing one, these user experience improvement tips will help you a great deal.
Make Your Logo the Home Link
You’d probably be surprised at how many websites don’t have their logo set up as a link to their homepage. Doing this will have two benefits.
- First, everyone will be able to get back to your homepage easily if they get ‘lost’ while navigating your site and need to return to your main landing page or reference point.
- Secondly, it saves you having a pointless logo of a house or the word ‘HOME’ taking up unnecessary space on your navigation bar.
This leads us nicely into the next point.
Keep Navigation Simple
Just because you’re a little bit of an OCD type person and want everything compartmentalised to the nth degree, don’t assume your site visitors will want the same. Whether you use header, sidebar, or footer navigation (or a combination of all three), try to keep any deep pages as close to the surface as possible.
If you’re selling SEO services, for example, it should be easy for people to click a services button, see what you do, and get in contact. You don’t need separate pages for everything; only break things down to the point where it is clear for your target audience, not so that you’re getting extra pages to show off to Google.
Ensure your navigation is clear, clean, and simple, so that you minimize the time people spend travelling through your site, and maximize the time they spend reading quality content or making a purchase decision.
Have a Search Bar
How many times do you click a link through Google and find that you’re where you want to be, but not necessarily on the correct page, or you’re on the homepage with no idea what to do next?
The solution to this is simple; have a search bar on your website to improve user experience.
Not only does this make it easier for visitors, you’ll be able to see what they are most regularly looking for, and move these links and pages so they’re more visible to browsers when they reach your site.
Focus on Content
Ironically, many businesses fall down on user experience because they put all their efforts into design, navigation, and then fail to think of the quality of their content. If a page looks good, it won’t make much difference if the quality of content is poor. You’ve lit your audience’s eyes up with your design, and made them smile with easy to navigate pages; don’t let yourself down by having content that makes them find another site instead!
Focus on these user experience areas, and you’ll find your website is popular and successful. While they might appear to be basic tips, it is often these that make a difference against sites that aim for complex and over the top designs, for example, but fail to deliver the simple aspects that make a brilliant user experience.
Author Bio: Jack is a passionate web designer currently using the enthuse social media platform to engage with others who share his interests. Jack is looking to start his own business specifically offering services to website owners and businesses who are looking at improving the user experience of their site but don’t want to change too much.