18 Must Have Features On A Real Estate Home Page [Infographic]
Obviously I did not create the 18 must have features on a Real Estate Home Page infographic, the fine folks at Placester did that. However, the reason that I think so highly of their product is that I agree with most of what they teach and preach. This infographic is no exception.
There are 5 goals that I strive to reach when building a real estate home page:
1. “Generate” or Capture Leads – This is done with IDX, and forms. “Calls To Action”
2. “Legitimize” Broker and Create Trust – This is accomplished primarily with a G.L.A.M.Rous professional web design
3. “Authoritize” or Present Broker As an Authority In The Industry – This is done primarily with content and IDX.
4. “Multiply” by Increasing Broker Web Presence – This is done with SEO Optimisation and Content Management
5. “Residence” or Create A Marketing Hub – That is what is a WordPress Website is.
It boils down to a WordPress Website with IDX, that is beautiful, SEO optimized, Lead Capture Forms, and gets quality content added on a consistent basis.
Ok, so what does that look like?
18 Must Have Features On A Real Estate Home Page
- A Title
- A Sub Title
- Well Thought Out Navigation Menu
- Benefits, not Features, of the Website
- Real Estate related Images
- Primary Call To Action… The number 1 action you want people to take. Generally start your home search.
- Teaser Properties, or Featured properties
- Social Share
- A Recruitment Message
- Secondary Calls To Action… Reports, eBooks, listing alerts.
- Current Blog Posts
- Testimonials or Reviews
- Additional Resources
- Secondary Navigation… Often times City, or Neighborhood pages
- More Social Proof
- Footer Call To Action… Subscribe to blog
- Physical Address – Important for Local SEO
- Phone Number
This Real Estate Home Page example is:
- A WordPress Website
- Has IDX
- Is G.L.A.M.Rously Designed and Well Thought Out
- Is SEO Optimized
- Has Fresh Relevant and Quality Content
- Has Multiple Lead Capture Options
This particular website is an example of a Placester Real Estate Website with IDX that you can read more about.