How To Be A Better Growth Hacker Than You Already Are
“Marketing has always been about the same thing—who your customers are and where they are.”
― Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
If you are a Real Estate Broker, Small Business Owner, or part of a Start up you are a Growth Hacker. Want to be a better Growth Hacker? I have put together a collection of Growth Hacking Principles, Top Examples of Growth Hacking, and some everyday Growth Hacking Tactics.
I posted about being a Content Hacker a few weeks back. A hybrid – Part Growth Hacker + Part Content Marketer.
What is A Growth Hacker
“Growth hacking is a marketing technique developed by technology start-ups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure. It can be seen as part of the online marketing ecosystem, as in many cases Growth Hackers are simply good at using techniques such as search engine optimization, website analytics, content marketing and A/B testing which are already mainstream.
Growth hackers focus on low-cost and creative alternatives to traditional marketing, e.g. utilizing social media and viral marketing instead of buying advertising through more traditional media such as radio, newspaper, and television. Growth hacking is particularly important for startups, as it allows for a “lean” launch that focuses on “growth first, budgets second.”
Facebook, Twitter, LinkedIn, AirBnB, Dropbox are all companies that use growth hacking techniques.” (wikipedia)
As a growth hacker I am constantly looking for creative ways to increase my online web presence without spending a ton of money. Google Adwords are expensive and you can get a higher quality lead. My goal with my site has been to generate a Real Estate Marketing business without using advertising.
Building an efficient Inbound Marketing Funnel.
Real Estate Marketing
This definition mentions that Growth Hacking is good for Start Ups because it allows for a “Lean” Launch (read Cheap!).
Most real estate agents are essentially small start-ups.
=Growth Hacking is good for Real Estate Marketing.
Keep reading for Better Growth Hacking For Real Estate tips.
10 Principles of Growth Hacking
I hope you enjoy this videographic courtesy of 24 motion design and Visual.ly
1. Spend Time Networking 2. Rely On The Scientific Method 3. Perfect Your Wording 4. Maintain Integrity 5. Be Resilient 6. Be Logical 7. Be Insightful 8. Be Empathetic 9. Be Curious 10. Be Creative
Top 10 Consumer Internet Growth Hacks
These are some of the most effective Growth Hacks of all time. While you may not be managing a business as large as these… I thought it would be helpful to see positive results.
Also, you can see that some of these ideas are not all that sophisticated. (no offense to the marketing pros responsible for the hacks, they are all better marketers that I am) That you could implement these kind of strategies if you practiced the 10 principles listed above.
21 Actionable Growth Hacking Tactics
Real Estate Growth Hacks
These are disguised as inbound marketing by my friends @ Placester.
Let’s take a closer look:
- Marketing Technique – √
- Creative – √
- Analytic – √
- Social – √
- Online Marketing – √
- SEO – √
- Content Marketing – √
- “Lean” – √
Real Estate Growth Hacking Checklist:
WANT EVEN MORE AWESOME GROWTH HACKING KNOWLEDGE >>
Did you know that you were a Growth Hacker?
Using creative ways to generate as much growth to your business as possible spending the least amount of money, using less traditional online marketing strategies.
If you are a Real Estate Agent, Small Business Owner, Sales Professional, Managing a Start Up, etc… it might be a good idea to become a better growth hacker.