How To Exclude People From Facebook Ads

How To Exclude People From Facebook Ads

 

It sounds kind of negative and perhaps discriminatory to need to know how to exclude people from Facebook ads.  However, there may be a good reason for it. This was an email I recently received:


“When setting up a facebook ad, how do I make sure it does not show up in the stream of my competing realtors? I heard there is a way to do this by adding their phone numbers and emails somewhere in the system.” ~ Real Estate Agent

 

It makes sense that you may not want to waste your advertising money on your competition.  You can create a customized audience that you want to see your ads and this may “weed out” the people that you do not want to see it, but just to be sure.

How To Exclude People From Facebook Ads

You will need to get comfortable with the Facebook Power Editor to carry out this goal.

 

You access your Facebook Power Editor from your Ads Manager:

How_to_exclude_People_from_your_facebook_ad_-Ads_ManagerHow_To_Exclude_People_From_Your_Facebook_Ad

 

Once you have accessed the Power Editor you can create your Audience.  You must create an Audience whether you want to advertise to that group or exclude that group.

Click on the “Manage Ads” arrow then on the “Create Audience” arrow:

How_to_exclude_People_from_your_facebook_ad_-Audiences How_to_exclude_People_from_your_facebook_ad_-Custom_Audience

 

Facebook gives you a few different options for creating a “Custom Audience”.  You can import a .CSV file, import your Mailchimp Lists, Use the people from your app, or choose people who have visited your website.

(have I mentioned I love Mailchimp, it just seems like it works with everything!) How_to_exclude_People_from_your_facebook_ad_-Create_Custom_Audience

 

The inspiration for this post, the email I shared, asked how to exclude people via their phone number… you can select “Phone Numbers” here.

You will need to have a list of phone numbers saved on an excel sheet that you have converted to .CSV or on a “Notepad” .txt file:

ow_to_exclude_People_from_your_facebook_ad_-Upload_List

 

Once you have created your “Custom Audience” that you want to advertise to, or exclude from your advertising go “Back to Ads”:

How_to_exclude_People_from_your_facebook_ad_-Back_to_Ads

 

You will need to “Create an Ad” or edit an ad from an existing campaign: How_to_exclude_People_from_your_facebook_ad_-Create_Ad

 

You can learn more about creating an ad here:  How To Create A Facebook Ad

 

Once you have an ad created and an audience to advertise to you can add your audience that you would like to exclude:

How_to_exclude_People_from_your_facebook_ad_-Audience

 

Enter the name of the Lists that you created earlier that you would like to be excluded from your Facebook advertising:

How_to_exclude_People_from_your_facebook_ad_-Exclude_List

 

Once your ad is created and your lists are excluded you will need to “Upload Changes” to your Facebook “Ads Manager”:

(this step is very important, if you forget to do this your ads will not go live.  As a Note… You should get an email from Facebook letting you know that your ad has been approved, or not approved)

How_to_exclude_People_from_your_facebook_ad_-Upload_Changes

 

That is “How to Exclude People from Facebook Ads”

By |2014-07-21T11:47:37+00:00July 21st, 2014|

About the Author:

Jason Fox - Real Estate MarketingBusiness: We build WordPress Real Estate Websites with IDXMe: #GoHawks, #BringBackTheSonics, #MaybeNextYearMariners, #ILoveMyKids #SeattleSunLover #SeattleWaterLover #BFFBlog: Focuses on Wordpress Websites, Content Management, SEO Services, SEM Campaigns, Social Media Marketing, Email Marketing, Beautiful Design, IDX, and more.

One Comment

  1. Irene @ Lists-of-Lists August 16, 2014 at 6:42 am - Reply

    Hi Jason, I use demographics a lot rather than the option you explained but will take a look now at custom audience. One of the issues I have with people who like my page is not being able to see the complete list of people whom have liked my page as it helps me analyse and target my future audience better. Also, for people I want to ban from my site that I know are sitting in the background. Can you help with any of those issues.

    Thanks

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