How To Generate the RIGHT Traffic With Search [Infographic]
You mean it is not good enough to generate traffic, but we need to generate the right traffic? No one said Internet Marketing would be easy… expect perhaps one of the many Guru’s teaching it.
You might be wondering what I mean by the “Right Traffic”. The easiest way I have found to explain it is by giving an example:
Business: Auto Window Replacement Company
Wrong Traffic: [Keyword – Windows]
The keyword Windows is capable of generating a Ton of traffic. Currently 277,000,000 people are searching for the word Windows on Google every month.
Reasoning: I would venture to say that at least 50% of that traffic is looking for Microsoft Software. I imagine another 30% of that traffic is looking for home windows and product related to homes. Another 15% is probably commercial.
Even if we are only left with 1% of the searches are for car windows that is still 2,770,000 monthly searches… Great Right? Wrong! That is a potential 200 million clicks that visit our site for the wrong product. Can you say Bounce Rate?
The information in this post and Infographic is about SEO or the Organic Search Results that are populated by Google, Bing and Yahoo, and the example I gave above is SEM, but I think it makes the point.
I received an email from Seth Price of Placester and he suggested I may like this infographic. He was right, thanks Seth!
Best Tools For Keyword Research
- Know what a good keyword is
- Long tail keywords
- Discover your target keywords
- Know your competition
- Utilize the best keyword tools
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