How To Increase Contact Form Conversion #Infographic

Lead Capture FormI am working with a new agent here in Seattle, Joe Kiser.  His branding is the Real Estate Connector, and he owns many domain names that contain that branding.  RealEstateConnector.com, EdomdsConnector.com, LynnwoodConnector.com, etc.

He recently became a Premier Zillow agent and with it gets a free WordPress Website with IDX integration.  He wants to use it, but knows he may not always be a premier Zillow Agent, and wanted to buy a new domain that could tie into the current branding idea.

His idea:  YourRealEstateConnector.com 

Initially I thought it was a great idea.  Then I remembered seeing data that showed a much higher conversion percentage on titles that were written in the clients first person tense.

Better idea:  MyRealEstateConnector.com

“Listening to the data is important… but so is experience and intuition. After all, what is intuition at its best but large amounts of data of all kinds filtered through a human brain rather than a math model?”–Steve Lohr

 

What The Data Says

Number of Fields:

  • After 3 fields the conversion percentage starts to drop
  • The more fields you have the higher quality the lead conversion
  • Conclusion:  Start with 3 fields and add more if you are getting low quality sign ups.

Most Important Fields:

  1. Email
  2. Name
  3. Phone (Business)
  4. Lead Source
  5. Want Sales Contact
  6. Phone (Mobile)
  7. Timeframe
  8. Key Pain Point
  9. Website
  10. Budget

Conclusion:  Start with Email, Name, Phone Number

Build Trust By Including:

  • Your Phone and Address
  • Testimonials and Edorsments
  • Give Freebies and Include a Privacy Policy

Content Copy

Increase conversions by writing in the readers first person tense (“My Free Trial” rather than “Your Free Trial”)

Submit Button Copy

Copy click through rate ranking:

    1. Click Here
    2. Go
    3. Submit
    4. Download
    5. Register

Increase conversions by sending readers to a Thank You page.

Contact Forms For The Minja #Infographic

I hope you enjoy this cool little Infographic by SingleHop

how to increase contact form conversion

By |2014-01-27T13:21:45+00:00January 28th, 2014|

About the Author:

Jason Fox - Real Estate Marketing Business: We build WordPress Real Estate Websites with IDX Me: #GoHawks, #BringBackTheSonics, #MaybeNextYearMariners, #ILoveMyKids #SeattleSunLover #SeattleWaterLover #BFF Blog: Focuses on Wordpress Websites, Content Management, SEO Services, SEM Campaigns, Social Media Marketing, Email Marketing, Beautiful Design, IDX, and more.

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