If you know how to write an email you may not need to automate
I understand that we are Sooooooo tight on time and the idea of having an Automated email account sounds pretty good. But, I think if I can show you how easy it is to write an email that you will decide to write your own emails.
This is How To Write An Email
– What To Write About
If you are going to email your database once a week, this is what I recommend, then you are going to need to have something to talk about. Where the heck do you come up with that much content?
- Announcements, Awards, Celebrations, Holidays – Any one of these will work great as a reason to contact your database and celebrate
- Answer Your Clients Questions – I was with a client yesterday and the client asked me…. This is how I answered it….
- Sell Something – If you have found something you believe in and think it would benefit your database… sell it.
- Share A Blog Post or Video – Did you write a fantastic blog post or shoot an awesome video that you think will benefit your database? Post part of it or a link to it.
– The Subject Line
This is probably the most important part of the email. It could be the factor used to determine if I would open the email or not. It is important that it does not sound Spammy or Canned.
3 common formulas for coming up with a winning subject line:
- Ask A Question – something like “What does the world’s best …. Look Like?” or “How To Double The Traffic To Your Open House”
- Speak To Your Database “Sue, I’m holding a _____ This Week is That Something You Would Be Interested In?”
- Promise a Result of Some Kind “50% off _______ this month only”
– Opening Email Paragraph
Ok we have gotten our readers this far, now they are going to look at your opening line/paragraph to see if this email is truly worth reading.
IMPORTANT ** WRITE THE EMAIL AS THOUGH YOU ARE TALKING TO THE PERSON IN REAL LIFE**
Example Opening Lines/Paragraphs:
“Hope you’re well, I know its been a long time since we last spoke. Hope business is well. I normally send automated emails but this month I thought I’d try the personal touch.”
This is an example of a ReIntroduction email… or the first email that I would send to my database.
IF YOU ARE GOING TO SELL IN YOUR EMAIL MAKE SURE THAT YOU SEASON YOUR DATABASE FIRST: What I mean by season is to send a series of intro, content, info, fun emails first. Build trust and subject worthiness before you start asking for things.
– Main Content – Provide Information or Make An Offer
Your offer or Information Provided is the meat and potatoes of the email… everything up to here has just determined whether this part gets read so if your reader has made it here, Great Job. It is this paragraph or 2 or 3 that will determine whether your reader will take any action.
IMPORTANT**AN EMAIL SENT WITH NO CALL TO ACTION IS A WASTED EMAIL**
There are over 200 homes in your area that qualify for a 203k loan… A 203k loan is….
KEEP THE EMAIL SHORT AND SWEET – Respect your readers schedule.
– Call to Action
This is what it is all about… everything you have done so far is to lead your reader to take this action.
Example Call To Actions:
– Format, Design, Layout
Keep It Simple But Professional.
- Make sure you spell check your email
- Double check for proper grammar
- Use just enough HTML/Design to show you are a legitimate business but not enough to be confusing
- Make sure your contact information is clearly displayed
- Avoid the traditional Newsletter style with multiple Topics, and Pictures, and confusing boxes