If  you know how to write an email you may not need to automate

Mailchimp How To Write An Effective EmailAweber How To Write An Effective EmailiContant How To Write An Effective Email

I understand that we are Sooooooo tight on time and the idea of having an Automated email account sounds pretty good.  But, I think if I can show you how easy it is to write an email that you will decide to write your own emails.

This is How To Write An Email 

– What To Write About

If you are going to email your database once a week, this is what I recommend, then you are going to need to have something to talk about.  Where the heck do you come up with that much content?

  • Announcements, Awards, Celebrations, Holidays –  Any one of these will work great as a reason to contact your database and celebrate
  • Answer Your Clients Questions – I was with a client yesterday and the client asked me….  This is how I answered it….
  • Sell Something – If you have found something you believe in and think it would benefit your database… sell it.
  • Share A Blog Post or Video – Did you write a fantastic blog post or shoot an awesome video that you think will benefit your database?  Post part of it or a link to it.

– The Subject Line

This is probably the most important part of the email.  It could be the factor used to determine if I would open the email or not.  It is important that it does not sound Spammy or Canned.  

3 common formulas for coming up with a winning subject line:

  • Ask A Question – something like “What does the world’s best …. Look Like?” or “How To Double The Traffic To Your Open House”
  • Speak To Your Database “Sue, I’m holding a _____ This Week is That Something You Would Be Interested In?”
  • Promise a Result of Some Kind “50% off _______ this month only”

– Opening Email Paragraph

Ok we have gotten our readers this far, now they are going to look at your opening line/paragraph to see if this email is truly worth reading.

IMPORTANT ** WRITE THE EMAIL AS THOUGH YOU ARE TALKING TO THE PERSON IN REAL LIFE**

Example Opening Lines/Paragraphs:

“Hope you’re well, I know its been a long time since we last spoke. Hope business is well.  I normally send automated emails but this month I thought I’d try the personal touch.”

This is an example of a ReIntroduction email… or the first email that I would send to my database.  

IF YOU ARE GOING TO SELL IN YOUR EMAIL MAKE SURE THAT YOU SEASON YOUR DATABASE FIRST:  What I mean by season is to send a series of intro, content, info, fun emails first.  Build trust and subject worthiness before you start asking for things.

 

– Main Content – Provide Information or Make An Offer

Your offer or Information Provided is the meat and potatoes of the email… everything up to here has just determined whether this part gets read so if your reader has made it here, Great Job.  It is this paragraph or 2 or 3 that will determine whether your reader will take any action.

IMPORTANT**AN EMAIL SENT WITH NO CALL TO ACTION IS A WASTED EMAIL**


Example:

There are over 200 homes in your area that qualify for a 203k loan… A 203k loan is….

KEEP THE EMAIL SHORT AND SWEET – Respect your readers schedule.

 

– Call to Action

This is what it is all about… everything you have done so far is to lead your reader to take this action.

Example Call To Actions:

  • CALL ME TO FIND OUT MORE ABOUT THIS
  • CLICK HERE TO READ MORE ON MY BLOG
  • REPLY TO THIS EMAIL TO TELL ME YOUR THOUGHTS
  • FOLLOW THIS LINK TO LEARN MORE ABOUT THIS PRODUCT

Learn More: How To Write an Email

– Format, Design, Layout

Keep It Simple But Professional.  

  • Make sure you spell check your email
  • Double check for proper grammar
  • Use just enough HTML/Design to show you are a legitimate business but not enough to be confusing
  • Make sure your contact information is clearly displayed
  • Avoid the traditional Newsletter style with multiple Topics, and Pictures, and confusing boxes
– Bottom Line
 
Have a purpose, talk to your database, provide some depth, don’t be spammy, keep it short and concise, minimal design and let her rip.
As I often say, the best advice… “START!”  What Would You Add or Change on How To Write An Email?
By |2012-02-08T14:46:23+00:00December 1st, 2011|

About the Author:

Jason Fox - Real Estate Marketing Business: We build WordPress Real Estate Websites with IDX Me: #GoHawks, #BringBackTheSonics, #MaybeNextYearMariners, #ILoveMyKids #SeattleSunLover #SeattleWaterLover #BFF Blog: Focuses on Wordpress Websites, Content Management, SEO Services, SEM Campaigns, Social Media Marketing, Email Marketing, Beautiful Design, IDX, and more.

2 Comments

  1. Marcy December 2, 2011 at 12:13 am - Reply

    Great information. One quick thing….you misspelled "proper" in the bullet point under "Make sure you spell check your e-mail" which I thought was kind of funny. Thanks for sending this out.

    Marcy Holt

    • jason December 2, 2011 at 2:26 am - Reply

      Marcy,

      LOL… do as I suggest not as I do. That is funny. All I can say is thank goodness for proofreaders such as yourself. Hope the content was hopeful, otherwise.

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