How To Increase The Power Of Your Domain Name #Slidegraphic

Increase Domain Authority

What is your site’s domain authority?

You can check it here:  Open Site Explorer

You can see the Jason Fox Blog domain authority in the image on the right.

A good score is 3o or above.  If you are not at or above 3o you may want to know how to increase the power of your domain name. (this is just my opinion and there is no actual good score documented by the website)

Having a high Domain Authority does not mean that you have a suc·cess·ful website, likewise, having a low Domain Authority does not mean that you don’t have a suc·cess·ful website.

Increasing your Domain Authority loosely means increasing your chances of ranking higher in search engines.

If you do rank higher in search engines that will generally translate to more traffic, leads, sales, shares, links, etc… and that is success.

Increasing your Domain Authority is based on the number, and quality of the links that are coming to your website.  Getting more links to your website may seem like some hardcore SEO stuff, but not really.  Especially with the Google Algorithm Change, Hummingbird.  It is about tightening up your website, posting great content, promoting your content, quality branding, a social media presence, and leveraging other website owners.

How To Increase the Power Of Your Domain #Slidegraphic

#Infographic

Increasing Domain Authority

Courtesy of: TechTage

Table Of Content

  • 1 Site Dependent / On-site
    • 1.1 Site Structure
      • 1.1.1 Maintain A Clean User-friendly Site Structure
      • 1.1.2 Use Text Links Extensively Throughout Your Site
      • 1.1.3 Offer An Easy to Browse User-accessible Sitemap
      • 1.1.4 Keep the Average Number of Links on Pages Within A Limit
    • 1.2 Site-level Optimization
      • 1.2.1 Implement A Practical Internal Linking Strategy
      • 1.2.2 Cut Off Link Diluters
      • 1.2.3 Make Your Site Fast
    • 1.3 On-page SEO
      • 1.3.1 Use Variations of Your Main Keywords
      • 1.3.2 Keep Your Permalinks Relevant and Short
      • 1.3.3 Block-level Optimize Your Content
      • 1.3.4 Keep A “New Posts” Type of Section on the Sidebar
  • 2 Content
    • 2.1 Producing Content Assets
      • 2.1.1 Research and Find What Works Best in Your Field
      • 2.1.2 Produce Something Totally Unique
      • 2.1.3 Produce Something Exceptionally Detailed on A Topic
      • 2.1.4 Produce Link-bait Content
      • 2.1.5 Produce Evergreen Content
    • 2.2 Promoting Your Content
      • 2.2.1 Reach Out to Influencers
      • 2.2.2 Share Your Content Across Your Social Networks
      • 2.2.3 Leverage Your Email Subscribers List
      • 2.2.4 Use Paid Social Media Promotion
      • 2.2.5 Make Content Promotion a Daily Habit
    • 2.3 Link Builders’ Outreach by Leveraging Content
      • 2.3.1 Email Known Linkers
      • 2.3.2 Email the Top Blogs and Websites in Your Field
      • 2.3.3 Outreach Aggressively Directly Suggesting People to Link
      • 2.3.4 Analyze Your Competitors’ Link Profiles and Target Linkers
      • 2.3.5 Find ‘Resource Pages’ Related to Your Content and Ask For Links
      • 2.3.6 Leverage Broken Link Building to Get Some Additional Link Love
  • 3 Social Media
    • 3.1 Social Media Presence
      • 3.1.1 Create Website Profiles on Major Social Media Sites
      • 3.1.2 Properly Set Up Your Profiles
      • 3.1.3 Use Professional Designs to Boost Your Credibility
      • 3.1.4 Promote Your Social Presence on Your Site
    • 3.2 Social Media Authority
      • 3.2.1 Gain High-profile Followers
      • 3.2.2 Link to Your Social Profiles from Your Guest Posts on Top Sites
      • 3.2.3 Gain Followers by Leveraging Viral or Epic Content
  • 4 Branding
    • 4.1 Brand Awareness
      • 4.1.1 Utilize Offline Marketing
      • 4.1.2 Advertise Your Brand on Social Media Sites
      • 4.1.3 Host An Industry Event
      • 4.1.4 Leverage Re-targeting
    • 4.2 Brand Engagement
      • 4.2.1 Respond to Your Users’ Questions & Comments
      • 4.2.2 Host A Quiz Related to Your Industry
      • 4.2.3 Run An Informative Blog That People Frequently Come Back to
      • 4.2.4 Send A T-Shirt or Other Goodies to Your Most Active Users
    • 4.3 Brand Trust
      • 4.3.1 Apply for Industry Awards
      • 4.3.2 Get Referenced on Leading News Sites or Magazines
      • 4.3.3 Use Trust Badges & Symbols Across Your Site
      • 4.3.4 Leverage Your Brand Trust to Get Social Shares Easily
  • 5 Relationships
    • 5.1 Relationships with Influencers
      • 5.1.1 Share Influencers’ Contents
      • 5.1.2 Interact with Influencers in Your Niche
      • 5.1.3 Praise the Genuinely Good Works of Them
      • 5.1.4 Occasionally Ask Them to Read & Share Your Content and Provide Feedback
    • 5.2 Alliance Building
      • 5.2.1 Build Alliances with Fellow Site Owners and Bloggers
      • 5.2.2 Read & Share Each Other’s Useful Content Pieces
      • 5.2.3 Contribute to Each Other’s Sites
    • 5.3 Helping People
      • 5.3.1 Help Your Ally with Something You’re Strong in and Expect The Same
      • 5.3.2 Provide Strategic Help to Your Ally
      • 5.3.3 Help Your Active Users for Nothing in Return
By |2015-11-03T15:04:07+00:00November 14th, 2013|

About the Author:

Jason Fox - Real Estate Marketing Business: We build WordPress Real Estate Websites with IDX Me: #GoHawks, #BringBackTheSonics, #MaybeNextYearMariners, #ILoveMyKids #SeattleSunLover #SeattleWaterLover #BFF Blog: Focuses on Wordpress Websites, Content Management, SEO Services, SEM Campaigns, Social Media Marketing, Email Marketing, Beautiful Design, IDX, and more.

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