Low adoption of social networks for small business

There Is Low Adoption of Social Networks For Small Business [Infographic]

It is kind of hard for me to believe that there is a low adoption of social networks for small business.  I mean social media is free, and powerful, and easy to incorporate.  This is doubly hard to believe considering the “red tape” that national businesses once needed to go through to get adoption on using social media.

Why doesn’t every local small business use Facebook?

I’m sure there are good excuses and I might hear the occasional good reasoning, but is there any good reason that there is only a mediocre use of 1 social network for small business?

I can understand:

Twitter is for telling people what you had for lunch.  Youtube being to big of a commitment, Pinterest not our demographic, Facebook to big of a time commitment, Linkedin is for recruiters, No one is using Google +…  But you can not possibly think there is no value in all of them.

Percentage of Social Networks For Small Business

  • 20,000 Business Websites Analyzed
  • 50% of Both Local and National Businesses Use Facebook
  • Only 38% of Local Small Business Use Twitter
  • 15% Adoption of Youtube
  • 10% of Local SMB’s use Google +
  • 8% Have Linkedin Connected To Their Website (Linkedin is more personal and this statistic makes sense to me)
  • A Measly 5% of Small Businesses use Pinterest
  • ONLY 58% of the Small Business Websites Analyzed Had a Link To A Social Network

Some people might find these number to be high considering that using social media for business is still relatively new.  I do not.

What do you think?

Thanks to our friends at Brandify.com for the Infographic:

By |2013-06-20T10:39:28+00:00June 20th, 2013|

About the Author:

Jason Fox - Real Estate MarketingBusiness: We build WordPress Real Estate Websites with IDXMe: #GoHawks, #BringBackTheSonics, #MaybeNextYearMariners, #ILoveMyKids #SeattleSunLover #SeattleWaterLover #BFFBlog: Focuses on Wordpress Websites, Content Management, SEO Services, SEM Campaigns, Social Media Marketing, Email Marketing, Beautiful Design, IDX, and more.

One Comment

  1. Alison June 27, 2013 at 2:03 pm - Reply

    I know exactly why micro small business have a slow up take with social media – it’s called time.
    As a family run trade service business l know what it is like at the coal face. it is tough enough just to survive and be up to date with our compliance, documentation,BAS, works safe, EBAs etc etc etc which is often done late at night after servicing clients all day – who has got the energy to even think of social media?
    The last thing small business needs is to be told by another article that they are being left behind – we know that – we are not stupid – and it is not a choice issue.
    And yes there are plenty of on-line companies out there to help with social media strategy, but hey you do a search …… there is sooo much noise out there a small business is at a total loss on where to start – in the too hard basket for us weary business owners ………
    Regards Alison

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