Placester Shares Content Marketing For Real Estate [ #Infographic ]
I love Content Marketing For Real Estate. I really do. It is what get’s me excited to build WordPress Websites. I feel like I am handing over the power of the internet to my clients. All they need to do is take some action.
I am convinced that Real Estate professionals Hate to Blog
That is an extreme generalization, I know, and I have met a few that like it… but not many.
I don’t think I can make Content Marketing For Real Estate easy. I do think that I can convince you that it is important. Show you that it will generate dollars for your business. And if it generates dollars, that you may decide that you will give it a shot.
90% of all Real Estate Buyers use the internet to search for homes
78% of consumers prefer to get to know a company via articles rather than ads
70% of consumers believe that company’s that blog are interested in building a good relationship with them
3x’s more leads than Paid Search or Pay Per Click
Different age groups expect different levels of expectation – Create Persona Groups
What Content Should You Create For Each Persona Group?
Generation Y: A new “home buyer’s guide” .pdf ebook explaining the home buying process from start to finish and specific to their community.
Generation X: Blog about the “Family-Friendly” nature of the communities that you serve. Focusing on developing school guides that are specific to the communities you service.
Late Baby Boomers: Write a blog series focused on Frequently Asked Questions in regards to; purchasing foreclosed homes, explaining what features to look for and emphasizing the long-term benefits.
Early Baby Boomers: Create a .pdf guide about energy efficient home features, emphasizing that condos are generally much more energy efficient than traditional homes.
Silent and GI Generations: Create a blog series about small homes, profiling your most desirable small listings and offering tips for getting the most out of limited living space.