The importance of local SEO for small business is on an ever rising upward curve given the growing tendency of small entrepreneurs to target certain specific geographical regions on priority.
If you are a real estate pro or small business owner, you would definitely be looking for ways to promote your business by using local SEO tools.
Fortunately, there are a lot of tools available that can increase the visibility and hence the sales for those who want to seriously raise their reach to the local buyers.
Here is a list of seven local SEO tools that come in handy while executing the task of local SEO if put to judicious use:
1. Local Citation Finder
One of the leaders in the field of local SEO tools is Whitespark and among its reasonably priced or free solutions for SEO is Local Citation Finder’s free version. This tool is a wonder remedy for coming up with the best places to list your business and aims at overall improvement of the local rankings of your listings. All you need to do is put the location and the keyword that you want to target and you get a report that suggests the best citation resources as per the entry made.
The only limitation that you might come across while using the free version is that your number of searches are limited to a maximum of three per day. However, up grading to the Pro pack lifts this limitation for a small amount of money per month as subscription.
A number of small business owners would agree that there are a number of occasions when you require updating your company’s profile such as phone number, latest photographs, location, promotions etc. Here is a wonder tool that gets you the power of automation in your own hands. This tool aims at 50 of the top search engines operating locally and updates your business details on them automatically. These search engines include Yelp, Yahoo local, MapQuest and a number of others.
It also gives you the capability to scan the online world for the listings that already exist. This tool is a paid facility, but despite this fact, it is widely being used for the time saver that it is hence compensating for the subscription that it requires.
3. Google Places Category Tool
As the name suggests, this tool is capable of helping you find the categories that are best suited for your business when you submit your business to Google Places. The tool does everything and asks you only for the keywords that best describe your enterprise. For instance, a bakery might want to put keywords like cakes, pastries or biscuits. From here the tool takes over and returns the categories that relate to your entry.
There are no two ways about the fact that Google Places Category Tool is a simple tool to use but what remains unbeaten is the price at which you can get it which is “free”.
4. Local Report Card
The experts at DIYSEO have created a tool for local SEO called the Local Report Card. This tool is very instrumental in understanding the visibility of your business across the local search engines. This tool utilizes the fields such as industry, keywords, type of business and objectives to return you an assessment of your standing among others. The representation is quite unique by the use of emoticons. The green smiley faces and red sad faces give you a quick estimation of the areas that you excel in and the ones that you don’t and need to improve.
This tool also comes free of cost presently.
5. Local Search Rank Checker
Another front runner in the field of premium local SEO tools providers is BrightLocal that brings the Local Search Rank Checker. This tool is similar to the Local Report Card and in fact even better in some of the aspects. This tool returns you a report card that provides you an extensive view of your rankings in both local and standard search engines. It also has a feature that enables you a comparison of the current rankings with the rank that your listing had some time back. This is a good way to check the performance of your strategy and devise a further course of action.
This tool comes at a price; however it can be tried to satisfaction with a free 30 day trial that BrightLocal offers.
6. Google Local Toolbox
This tool has a unique feature of generating a KML file, which is a format that displays geographical data and is used by Google maps and Google earth. By getting values such as location and your website, it generates a KML file and a Geo site map for you. This tool is a wonder remedy to optimize your site for savvy searchers.
7. Local Keyword Generator
This tool comes from a specialist provider of free websites for businesses called 5minutesite.com. It works by creating a list of keywords that assist you in deciding the geographical areas that you need to focus upon. It takes in a few values from you pertaining to your business viz. the zip code of the location of your business, the keyword or phrase that you want to target and the radius of your reach till where you can provide your services and returns a number of keywords in the form of a list that can fetch you the best returns in your area. This tool is available for free.
Local SEO is on a rise day by day and it truly deserves the importance. Tools such as those mentioned above definitely make your efforts of local SEO more potent by improving your traffic, performance and visibility.
Guest Post by:
Jason Smith is an online consultant for ABWE Ministries. Jason likes blogging about online strategies that are related to SEO, Content, PPC & Lead generation. In his free time he likes to study about web designing and practice Jiu Jitsu.
Jason Fox - Real Estate MarketingBusiness: We build WordPress Real Estate Websites with IDXMe: #GoHawks, #BringBackTheSonics, #MaybeNextYearMariners, #ILoveMyKids #SeattleSunLover #SeattleWaterLover #BFFBlog: Focuses on Wordpress Websites, Content Management, SEO Services, SEM Campaigns, Social Media Marketing, Email Marketing, Beautiful Design, IDX, and more.