12+2 Pillars Of Real Estate Content Creation #Infographic

pillars of real estate content creation

When I tell my clients that they can acquire new clients by creating content they look at me with doubt.  Real concerned, perhaps I am a brick short, doubt.

It is true.  And so can you.  It is called Content Marketing, or blogging, and if you want to give it a shot… these 12+2 pillars of real estate content creation can help.

“You have to understand that nothing appeals to everybody.”Rocker Gene Simmons of KISS


12 Pillars of Real Estate Content Creation

  1. Listen
    • When your clients ask you any type of question.  The answer is a blog post.  The information that you know, that they do not know, that they want to know, that you can tell them.
  2. Make a List
    • Scour your memory banks, emails, voicemails, texts, and social media and make a list of all the questions that your clients have asked you
  3. Address Every Question
    • Even if you can’t give a black and white answer, give your grey opinion.  Often times your opinion is what they want anyway.  In addition all blogs are mostly opinion.
  4. Research Keywords
    • With the Google Hummingbird Algorithm change, keywords are less important than they were a couple of years ago, but it is a best practice to focus your answer on a long tail keyword.
    • ex:  This post is about: Creating Content.
      • A quick Google search of the phrase “Creating Content” produces:  About 858,000,000 results
      • “Content Creation” produces:  About 282,000,000 results
      • “Real Estate Content Creation” produces:  About 5,240,000 results
      • “Real Estate Content Creation Guide” produces:  About 55,400,000 results
        • This is just a simple test, but would you rather compete with 858 million posts or 5 million posts?
  5. Pay Attention to the Title
    • I like to say that the Title is the most important part of the blog post.  It is what determines whether people will read your content or not.
    • I usually like to come up with the title first to help guide my post.  Then re-evaluate the title once the post is done to make sure it is relevant and if it still sounds compelling.
  6. Be Honest
    • I like to refer to this as being transparent.  It can be scary.  But try not to be afraid to answer the questions honestly even when you don’t necessarily like the answer.
  7. Talk About The Competition
    • Don’t be afraid to acknowledge that Zillow can give your clients a faster home valuation than you can.  You can also, then mention the known descrepancies in their valuations and that while you will take longer to value their home it will be more accurate.
  8. Use the “VS” Format
    • You vs them.  This is a great way to present content and your readers will appreciate it.
    • While you should never lie, or desparage your competitor… you can choose what service items you compare.
  9. Write about “THE BEST”
  10. Be Clear and Concise
    • Your goal here is to help your clients.  Try to write the same way as you would talk to a client that was sitting across from your desk.
  11. Keep on Creating
    • I can not stress how important it is stay consistent on your real estate content creation.
  12. Be Fearless
    • I think a guy named Knight said, “Just Do It.”  This is a program of action…


What I Would Add +2

13.  Take Advantage Of Media

  • Use Images, Video, Image Manipulation, Infographics, e-books, guides, graphs, charts, slideshares, surveys, lists, and any other form of media you can find that helps to tell your story, educate and entertain your reader.

14.  Promote Your Content

  • I wish I could tell you that if you did everything on this list that thousands of people would come to your site and start reading your content, signing up to your lists, and emailing you to help them to buy a house or sell their home.  But I can’t.
  • There are many ways that you can go about promoting your blog post, here are a few:
    • Bufferapp
    • Social Media:  Facebook, Twitter, Pinterest, Linkedin, Google+, Instagram…
    • Bookmarking:  Digg, Stumbleupon, Delicious, Reddit…
    • Triberr
    • Press Release
    • Email To Your Sphere

If you incorporate this list into your weekly marketing schedule you will start to get readers to your Real Estate Blog.  I can’t tell you how many, that will depend on how good your content is and how well you promote it.

If you have some good Calls to Action on your blog such as;  IDX, Forms, Contact Us, Phone Number Clearly Marked, Blog Subscription, then you will turn those readers into leads and sales.

If you have a good lead nurturing system, or Email Marketing software, CRM, IDX Email Alerts, you will turn some of those leads into sales.

View The “12 Tenets of Content Creation” #Infographic

[wps_hide]12 Pillars Of Real Estate Content Creation
Infographic by Placester

Placester is a WordPress based real estate website building platform, with a proprietary IDX service that integrates with their custom WordPress Themes.

By |2014-01-14T10:01:12+00:00January 14th, 2014|

About the Author:

Jason Fox - Real Estate Marketing Business: We build WordPress Real Estate Websites with IDX Me: #GoHawks, #BringBackTheSonics, #MaybeNextYearMariners, #ILoveMyKids #SeattleSunLover #SeattleWaterLover #BFF Blog: Focuses on Wordpress Websites, Content Management, SEO Services, SEM Campaigns, Social Media Marketing, Email Marketing, Beautiful Design, IDX, and more.


  1. sharma January 15, 2014 at 11:38 pm - Reply

    hey thanks for the post asx i am new to thjis it helped me alot..thanks:-)

  2. @reema June 28, 2014 at 3:44 am - Reply

    I just started to change my commenting method after reading this post. Thanks , good work

  3. @Tom June 30, 2014 at 2:18 am - Reply

    I recently found that commenting on related blogs is useful for ranking or promoting but often my comments started going in spams after reading this article it seems like I got direction how to post comments.

  4. Rohit July 9, 2014 at 12:14 am - Reply

    Thanks for this helpful information I agree with all points you have given to us. I will follow all of them.

  5. rajiv July 18, 2014 at 6:02 am - Reply


    This is really a very good article, I was looking for this from long time, but one question right now I have, can I edit any comment those I have already did earlier.

    Thanks again for the article.

  6. Riyhan July 20, 2014 at 3:19 am - Reply

    Wonderful post however I was wondering if you could write a litte more on this topic?
    I’d be very thankful if you could elaborate a little bit further. Thank you!

  7. pankaj July 24, 2014 at 1:36 am - Reply

    As someone who is constantly writing blog comments, I find this post to be extremely useful. Especially the part about over promotion and commenting early.

  8. raveena August 13, 2014 at 4:56 am - Reply

    Blog comments are a reaction to a blog post, so it should be your opinion to what you’ve read. Thanks for sharing such a nice topic. I will surely maintain this.

  9. joya August 24, 2014 at 2:04 am - Reply

    Awesome!! Ricardo I love this post, you did a great job talking about the most important parts of a site.

  10. Saya August 27, 2014 at 4:42 am - Reply

    They are how the user interacts with you though the blog. I will be using Facebook, my own email, and other video game sites to promote my blog.
    thanks for sharing

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