Using Facebook Promoted Posts

If you want to increase your audience exposure, should you be using Facebook Promoted Posts?  If you have noticed that less people are seeing your posts on your Facebook Page that is because they updated their EdgeRank in September.  

 

Facebook Promoted Posts

Facebook Page Post

Many have claimed that Facebook made it harder for your posts to be seen so that they could charge you for promoted posts.  I do not believe this is the case.  I believe that most Facebook Fan Page posts are spammy by nature and do not create a desirable user experience.  That being said… They don’t mind showing your Spammy content if you pay up.

Should you pay up?  Depends whether you have more time or more money.  There are steps you can take to increase your Facebook Page EdgeRank without paying for advertising.  

When you add a post on your Facebook Page Wall you will notice there is a button on the bottom right hand side of the post that says “promote”.

As you can see in the screenshot on the right this is an example of a post I made on my Facebook Page that was Not Promoted.  

  • 1 Great Article
  • 1 Like
  • 111 People Saw The Post

How To Do A Facebook Promoted Post

How to Promote a Facebook Page Post

Luckily for us Facebook has made it dead simple to spend money promoting our content.  

  1. Click the “Promote” button
  2. Select “people who like your page” – Fans.  Or your Fans and their friends.
  3. Set Max Budget – Default is $5.00.  You can adjust according to how many people you want to see the post.
  4. Click “Promote Post” 
  5. The promotion period is 3 days.
 

Promoted Posts Results

Facebook Promoted Post

The screenshot to the right is an example of a Promoted Post that I set up exactly like the sample above.  To Fans and Friends, for $5.00.

What you see is a Staggering difference in 9,063 Views and 30 Likes.

No Shares and only 2 comments, and in a different language.

2 Thoughts

  • My content sucks
  • Promoting posts does not really help
Facebook does not put much weight into “Likes” so getting 30 likes will not help my future EdgeRank.  
 
If my only goal was brand awareness then I accomplished my goal.  Over 9 thousand people saw my brand.
 
If my goal was to increase my future EdgeRank so I do not need to rely on “Promoted Posts” then I did Not accomplish my goal.

 

Summary

Promoting my posts on Facebook has cost me $10, I have done it twice.  It has resulted in 9 new Fans, 47 Likes, 2 Comments, and 16k views.

This will not increase my views on future posts.  But does get me exposure.  

 

Would you consider this a Win or a Loss?

By |2012-11-20T13:34:19+00:00November 20th, 2012|

About the Author:

Jason Fox - Real Estate Marketing Business: We build WordPress Real Estate Websites with IDX Me: #GoHawks, #BringBackTheSonics, #MaybeNextYearMariners, #ILoveMyKids #SeattleSunLover #SeattleWaterLover #BFF Blog: Focuses on Wordpress Websites, Content Management, SEO Services, SEM Campaigns, Social Media Marketing, Email Marketing, Beautiful Design, IDX, and more.

4 Comments

  1. Neil November 20, 2012 at 6:05 am - Reply

    Good post, Jason.

  2. Paramesh Das November 20, 2012 at 9:39 pm - Reply

    I think Facebook wants to compete with Google. And this a great post for business owners who wants to start their business with Facebook.

    • Jason Fox November 21, 2012 at 2:33 am - Reply

      Facebook says that they have no intentions of competing with Google. Time will tell.

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