Top 40 Most Engaging Images On Facebook by Top Brands
How do you get people to engage with you on your Facebook Page? You might just need to pay for it… but that is a post for another day. And even if you decide to pay for a Facebook ad, or a promoted post, you will need something to promote.
“Photos Make Up 93% of The Most Engaging Posts on Facebook!” – SocialBakers
Clearly if we want to get engagement on our Facebook Page we are going to need to use images. What are the Most Engaging Images on Facebook? The images that have already proven to work?
Here is your inspiration…
Top 40 Most Engaging Images on Facebook by top Brands
The reason I use brands in this example is because if you just use the Overall most engaging images on Facebook… they are all pictures of stars. Will Smith, Miley Cyrus, Dwayne “The Rock” Johnson, etc. Well if you just try posting a picture of your CFO I just don’t think you will have the same results.
In order to find the 40 most engaging images on Facebook we first need to find the 40 top brand pages on Facebook. Thank you to Social Bakers for that information.
Walmart is number 1? Only in America.
Then I used a handy little tool called Post Planner to find the most “viral” image for each of these pages.
If you have a monthly budget for building Facebook Engagement and do not have the staff… this tool could be a great find for you. You can que up your Facebook Page posts for the next month in just a few minutes.
The app pulls up viral questions from your industry, viral images, and viral posts that you can choose to share. Good Stuff!
40 Engaging Images
Here is the list of the most viral images from each of the top 50 most engaged pages on Facebook.
What makes this image appealing? It seems that images of food are highly engaging… but this one conjures up memories of our childhood.
What is not engaging about a light sabre.
Many of the images have a common theme… they are seasonal. This one mentions Easter, but more importantly is offering a free gift card.
4. Samsung Mobile
Combining healthy eating with the Muppets.
This one just makes you feel comfortable.
I like this one as it is all about engaging their fans.
9. Dr Pepper
This one tries to be clever… I don’t appreciate it, but 30k other fans did.
10. Coca Cola
Appealing to a specific region.
11. Buffalo Wild Wings
Beer and wings! Just saying it is engaging.
This one is clever. It combines a competition, a twitter campaign, using the trendy idea of “life hacking” or in this case Snack hacking, and images of food.
13. Victoria’s Secret
No explanation needed.
Seasonal, and offering a solution.
Who doesn’t like McDonald’s fries in the shape of a Sun?
Images of Rock Star’s will probably always work.
Seasonal and special discount for fans only.
18. Monster Energy
20. Taco Bell
This one actually makes Taco Bell Taco’s look good.
21. X Box
This is one of my favorites. Simple and creative way to be seasonal.
24. Victoria’s Secret Pink
Pure product promotion… I don’t see the appeal. Other than I also hate running.
25. Dunkin Donut’s
Rows and rows of Donut’s.
26. Old Navy
Seasonal and a seasonal solution.
This one is also a favorite. A direct response to their fans in a creative way.
28. Bud Light
The one and only Meme, thank goodness.
29. Mountain Dew
Seasonal and directed to fans.
30. Red Bull
31. Verizon Wireless
Cute kids and ice cream.
32. Country Outfitter
Rock Stars and free boots.
More Rock Star’s.
35. American Eagle Outfitter’s
This one is fun. Using their clothes to dress up a dog. And using a call to action.
36. Bath & Body Works
Seasonal (Mother’s Day).
This one at first glance seems like just product promotion… but what makes it good is that they are giving a you complete outfit idea. And using the “Like A Boss” slang.
39. Pizza Hut
Real people enjoying the new pizza creation?
40. Olive Garden
Seasonal shameless promotion. But over 115k people thought it looked good.
The 40 Most engaging images on Facebook by brand shows that their is more than 1 way to get your fans engaged.
- Each brand was not shy about promoting their product, but there were many creative ways of doing it.
- Most of the brands capitalized on a seasonal theme; Spring, Mother’s Day, Easter, etc.
- Most of the images were “eye-catching” in some way.
- Many of the images included a contest or promotion.
- Many of the images were focused on the fans.
Only 1 brand used a Meme.