Top 40 Most Engaging Images On Facebook by Top Brands

How do you get people to engage with you on your Facebook Page?  You might just need to pay for it… but that is a post for another day.  And even if you decide to pay for a Facebook ad, or a promoted post, you will need something to promote.

“Photos Make Up 93% of The Most Engaging Posts on Facebook!”SocialBakers

Clearly if we want to get engagement on our Facebook Page we are going to need to use images.  What are the Most Engaging Images on Facebook?  The images that have already proven to work?

Here is your inspiration…

Top 40 Most Engaging Images on Facebook by top Brands

The reason I use brands in this example is because if you just use the Overall most engaging images on Facebook… they are all pictures of stars.  Will Smith, Miley Cyrus, Dwayne “The Rock” Johnson, etc.  Well if you just try posting a picture of your CFO I just don’t think you will have the same results.

In order to find the 40 most engaging images on Facebook we first need to find the 40 top brand pages on Facebook.  Thank you to Social Bakers for that information.

Walmart is number 1?  Only in America.

Then I used a handy little tool called Post Planner to find the most “viral” image for each of these pages.

Post Planner

If you have a monthly budget for building Facebook Engagement and do not have the staff… this tool could be a great find for you.  You can que up your Facebook Page posts for the next month in just a few minutes.

The app pulls up viral questions from your industry, viral images, and viral posts that you can choose to share.  Good Stuff!

 

40 Engaging Images

Here is the list of the most viral images from each of the top 50 most engaged pages on Facebook.

1.  Walmart

Most Engaging Images On Facebook

What makes this image appealing?  It seems that images of food are highly engaging… but this one conjures up memories of our childhood.

2. Amazon.com

Most Engaging Images On Facebook

What is not engaging about a light sabre.

3. Target
Target_Viral_Image

Many of the images have a common theme… they are seasonal.  This one mentions Easter, but more importantly is offering a free gift card.

4. Samsung Mobile
Samsung_Mobile_Viral_Image

Cool toys.

5. Subway
Subway_Viral_Image

Combining healthy eating with the Muppets.

6. Starbuck’s
Starbuck_Viral_Image

This one just makes you feel comfortable.

7. Macy’s

Macy's_Viral_Image

Cool toys.

8. Skittle’s
Skittles_Viral_Image

I like this one as it is all about engaging their fans.

9. Dr Pepper
Dr_Pepper_viral_image

This one tries to be clever… I don’t appreciate it, but 30k other fans did.

10. Coca Cola
Coca_Cola_viral_images

Appealing to a specific region.

11. Buffalo Wild Wings
Buffalo_Wild_Wings_Viral_Image

Beer and wings!  Just saying it is engaging.

12. Oreo
Oreo_Viral_Image

This one is clever.  It combines a competition, a twitter campaign, using the trendy idea of “life hacking” or in this case Snack hacking, and images of food.

13. Victoria’s Secret
Victoria's_Secret_Viral_Image

No explanation needed.

14. Reese’s
Reese's_Viral_Image

Seasonal, and offering a solution.

 

15. McDonald’s

McDonald's_Viral_Images

Who doesn’t like McDonald’s fries in the shape of a Sun?

16. iTunes

itunes_viral_image

Images of Rock Star’s will probably always work.

17. Kohl’s

Viral IMage

Seasonal and special discount for fans only.

18. Monster Energy

Monster_Energy_Viral_Image

Cool toys.

19. Starburst

Starburst Viral IMage

Seasonal.

20. Taco Bell
taco_Bell_viral_image

This one actually makes Taco Bell Taco’s look good.

21. X Box
Xbox_viral_image

This is one of my favorites.  Simple and creative way to be seasonal.

22. Playstation
Playstation_Viral_Image

Cool toys.

23. Converse
Converse_Viral_Image

Classic seasonal.

24. Victoria’s Secret Pink
Pink_Viral_Images

Pure product promotion… I don’t see the appeal.  Other than I also hate running.

25. Dunkin Donut’s
Dunkin_Donuts_Viral_Image

Rows and rows of Donut’s.

26. Old Navy

Old_Navy_Viral_Image

Seasonal and a seasonal solution.

27. Chick-fil-a
Chick-fil-a_viral_images

This one is also a favorite.  A direct response to their fans in a creative way.

28. Bud Light
Bud_Light_Viral_Image

The one and only Meme, thank goodness.

29. Mountain Dew

Moutain_dew_viral_image

Seasonal and directed to fans.

30.  Red Bull
Red_bull_viral_image

Amazing imagery.

31. Verizon Wireless

Verizon_Viral_Image

Cute kids and ice cream.

32. Country Outfitter
country_outfitter_viral_image

Rock Stars and free boots.

33. Gerber

Gerber_viral_image

Babies!!

34. Pepsi
Pepsi_Viral_Image

More Rock Star’s.

35. American Eagle Outfitter’s
American_eagle_outfitters_viral_image

This one is fun.  Using their clothes to dress up a dog.  And using a call to action.

36. Bath & Body Works

Viral Facebook Images

Seasonal (Mother’s Day).

37. Gatorade

Gatorade_viral_image

Amazing imagery.

38. Aéropostale
Aeropostale_viral_image

This one at first glance seems like just product promotion… but what makes it good is that they are giving a you complete outfit idea.  And using the “Like A Boss” slang.

39. Pizza Hut
Pizza_hut_viral_image

Real people enjoying the new pizza creation?

40. Olive Garden
Olive_Garden_Viral_Image

Seasonal shameless promotion.  But over 115k people thought it looked good.

 

Take Away

The 40 Most engaging images on Facebook by brand shows that their is more than 1 way to get your fans engaged.

  • Each brand was not shy about promoting their product, but there were many creative ways of doing it.
  • Most of the brands capitalized on a seasonal theme; Spring, Mother’s Day, Easter, etc.
  • Most of the images were “eye-catching” in some way.
  • Many of the images included a contest or promotion.
  • Many of the images were focused on the fans.

Only 1 brand used a Meme.

By |2014-04-30T11:56:18+00:00April 30th, 2014|

About the Author:

Jason Fox - Real Estate Marketing Business: We build WordPress Real Estate Websites with IDX Me: #GoHawks, #BringBackTheSonics, #MaybeNextYearMariners, #ILoveMyKids #SeattleSunLover #SeattleWaterLover #BFF Blog: Focuses on Wordpress Websites, Content Management, SEO Services, SEM Campaigns, Social Media Marketing, Email Marketing, Beautiful Design, IDX, and more.

5 Comments

  1. johngoga May 5, 2014 at 3:25 pm - Reply

    Jason, I’m am entrepreneurial real estate agent. Empower me please…

    • Jason Fox May 5, 2014 at 10:35 pm - Reply

      John, lol. Funny guy. How would you like to be empowered?

  2. Mio May 6, 2014 at 10:54 am - Reply

    Sometimes it seems to me that people are interested in images online almost like an ‘impulse buy’. It doesn’t appear to show any kind of interest other than “Ooh, Pizza – I’;m hungry.” Advertisers seem to pend a lot of time presenting something that is hit, then forgotten, very quickly.

    • Jason Fox May 6, 2014 at 5:14 pm - Reply

      Mio… it’s true. I don’t even think your image has to have anything to do with what you are talking about 🙂

  3. Grow Digital Services November 30, 2015 at 6:08 am - Reply

    Nice list! The engagement on Facebook posts depends on the fans’ interests. There are certain pages that competitions don’t work (low engagement) but simple product promotions are well-received. The bottom line is, the brand should know what their fans’ interests are and they can do so simply by experimenting.

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