Influencer Marketing Tips

22 Top Influencers’ Talk About Influencer Marketing Tips

If you could only get people talking about you then your business would take off.  But how?  Get people to recommend you as the go to agent with these influencer marketing tips.

 “Don’t find people to lift you up; You lift them up first.” – Brains on Fire

What is Influencer Marketing?

“A form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers.

Influencers may be potential buyers themselves, or they may be third parties. These third parties exist either in the supply chain (retailers, manufacturers, etc.) or may be so-called value-added influencers (such as journalists, academics, industry analysts, professional advisers, and so on).” (source: wikipedia)

Have you noticed that there are certain people that have the ability to influence others in your niche?

A great example in real estate is; @Chris_Smth’s Tweets.  He has worked incredibly hard to build up an audience that values his opinion and if he suggests to his people that a certain agent is worth checking out… then many people will.

“The key to influencer marketing is knowing who your ideal customer is, how they buy and who can influence them during that process.” ~ Seth Price (Placester)

22 Influencer Marketing Tips

Summary:

    1. Go to conferences
    2. Share influencers content
    3. Know why you want to engage with influencers
    4. Grow your network before you need it
    5. Maintain a giving mind-set
    6. Try to find the next generation influencer
    7. Research the influencer before you reach out
    8. Work hard for the influencer
    9. Build trust not numbers
    10. Help influencer’s build their brand
    11. Add influencer’s to your CRM
    12. Influencer Marketing is an art and a science
    13. Promote the influencer before you ask to be promoted
    14. Focus on customers and employees first
    15. Create a multi-channel content marketing project
    16. Put influencers in a special Twitter list
    17. Host an event (throw a better party)
    18. Build face to face relationships
    19. Use the right tools
    20. Talking about your competition can build leads
    21. Find out what they want and give it to them
    22. Mention influencer’s in quotes, callouts, and interviews

 

Influencer Marketing Ideas Infographic:

By |2014-05-20T11:37:00+00:00May 20th, 2014|

About the Author:

Jason Fox - Real Estate Marketing Business: We build WordPress Real Estate Websites with IDX Me: #GoHawks, #BringBackTheSonics, #MaybeNextYearMariners, #ILoveMyKids #SeattleSunLover #SeattleWaterLover #BFF Blog: Focuses on Wordpress Websites, Content Management, SEO Services, SEM Campaigns, Social Media Marketing, Email Marketing, Beautiful Design, IDX, and more.

3 Comments

  1. Ryan Biddulph May 20, 2014 at 10:49 pm - Reply

    Hi Jason,

    Brains on Fire said it. Light yourself on fire, be a bright light and folks will find ya 😉

    Awesome post, thanks dude!

  2. Robert Rudyk May 27, 2014 at 9:19 am - Reply

    Fantastic piece of curation, Jason, Many thanks. There is too much of ‘now, now, now’ rather than keeping your strategy in mind, and continually building for the future. In Real Estate, you know who the influencers are in your target marketplace, so take time to talk to them.

    • Jason Fox May 27, 2014 at 10:18 am - Reply

      Thanks Robert. The guys at Placester have some great advice.

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