My Primary Business Focus is SEO and Website Conversion.

 

What Do I Mean By Website Conversion?

When you hear website conversion some of you may be wondering if I am planning on changing your Websites Belief System.  And while that is accurate to some degree that is not quite what I mean.  

con·ver·sion/kənˈvərZHən/

 
Noun:
  1. The act or an instance of converting or the process of being converted.
  2. The fact of changing one’s religion or beliefs or the action of persuading someone else to change theirs.

What I Mean By Website Conversion

Is that your website should be practicing the “act of converting”.  Many of us for a long time have thought of our website’s like a Business Card on the Internet.  It is a place where people can find out what services or products we offer, what we are about, how to locate us or contact us, and look at pretty pictures.

But did you know that your website could be building your lead funnel while you are sleeping, eating, on vacation, meeting with clients, etc?  Your Website can be Converting!

Converting “Traffic” (people that visit your website) into viable “Leads” (people that you can follow up with and turn into sales).

How SEO and Website Conversion Work Together

Let’s assume that every business on the planet would like more people to come to their website.  I once read that the average number of unique visitors (measured by IP address it is basically 1 new person that visited your site) that a Real Estate Agent gets to their website per month is… 2.  That sucks.  

While there are many ways to get more traffic to your website, my personal favorite is SEO (Search Engine Optimization) Read Why Here:  Why SEO Marketing  

Example Scenario:  Let’s say that you decided that you wanted more people to visit your website and you called me and wanted to start a new SEO Marketing Campaign.  I would say great, we will generate a ton of new traffic to visit your website.  Everyone is happy, right?  Maybe.

Dilemma:  Your website might not be converting.  From a business standpoint what difference does it make if a thousand new people visit your website, if they do not contact you, and you can not contact them.  None.

Solution: Website Conversion.  Your website needs to be strategically designed in a way that motivates new visitors to “Take Action”! 

Have You Heard The Term, “Call To Action”?

A “Call To Action” is anything on your website or other marketing material that motivates, urges, suggests, tells the visitor to take some kind of action on the site.  

Examples:

  • Call 555.555.5555 To Get Started
  • Email businessname@business.com for More Information
  • Stop By Our Main City Location To Take Advantage Today
  • Click our “Like” Button To Enter The Contest
  • Scan This QR Code For Special Offers
  • Complete This Form To Receive Awesome Information
  • Click Here To Buy Now

These are all simple and common Call’s To Action.  What 1 would you prefer your potential clients do?  I think most would say Call Me, or Click Here to Buy Now. However, it is much less important what you would want them to do and much more important what they actually will do.

You Need To Decide What You Want Your Website To Do

Put your Business Website to work for you.  Turn your website into a Lead Generating, Sales Funneling, Database Collecting, Traffic Converting Machine.

In order for this to happen you need to be able to say…  “I want my website to “Call To Action” ___________ so that my website visitors take this action _____________.

You need to decide if your Marketing Strategy is to get people to call you, is it to build an email list, get people to visit your store, etc?  Then design your website around that strategy.  If done correctly you can count on a percentage of that website traffic to be Converted into Leads and Sales.

Do You Have A Favorite Call To Action? 
By |2012-01-24T15:17:05+00:00January 23rd, 2012|

About the Author:

Jason Fox - Real Estate Marketing Business: We build WordPress Real Estate Websites with IDX Me: #GoHawks, #BringBackTheSonics, #MaybeNextYearMariners, #ILoveMyKids #SeattleSunLover #SeattleWaterLover #BFF Blog: Focuses on Wordpress Websites, Content Management, SEO Services, SEM Campaigns, Social Media Marketing, Email Marketing, Beautiful Design, IDX, and more.

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