JASON FOX / THE 14 SYSTEMS
Build a business that works.
And a life it supports.
These fourteen systems cover the work from the first useful conversation through client service, the business behind that service, and the life the business is supposed to support. They are not fourteen departments to build at once. Each has one job.
CREATE TRUST
Create Trust
Build visibility, start meaningful conversations, and keep relationships moving.
Conversations
Protect daily time for meaningful real estate conversations and count actual exchanges honestly.
Explore this system SYSTEM 02 / 14Follow-Up
Make sure interest and relationships are not lost because the timing was not right today.
Explore this system SYSTEM 03 / 14Marketing
Make it easier for the right people to find, understand, and remember you.
Explore this systemDELIVER WELL
Deliver Well
Guide buyers and sellers through clear, dependable client-service processes, from the first plan through closing.
Buyer
Create a clear buyer process from first conversation through search, decision, offer, and closing.
Explore this system SYSTEM 05 / 14Seller
Create a repeatable seller process for preparation, communication, marketing, negotiation, and closing.
Explore this system SYSTEM 06 / 14Transaction
Keep promises from contract through closing without relying on anyone's memory.
Explore this systemRUN THE BUSINESS
Run the Business
Build the operating structure behind the work: time, money, technology, training, and current market awareness.
Time
Protect attention for the work and life that actually matter.
Explore this system SYSTEM 08 / 14Money
Know what the business needs to produce, what it is producing, and what it can safely support.
Explore this system SYSTEM 09 / 14Technology
Use technology to make defined processes easier, more consistent, and less dependent on memory.
Explore this system SYSTEM 10 / 14Training
Turn experience, practice, and feedback into skills the agent or team can use consistently.
Explore this system SYSTEM 11 / 14Trends
Notice market and industry changes early enough to adjust client advice or the business plan.
Explore this systemBUILD A LIFE
Build a Life
A business is unfinished if it succeeds only while consuming its owner's life. Capacity, people, and community are part of what the work is meant to support.
Health
Build the physical and mental capacity to sustain the work and the life it supports.
Explore this system SYSTEM 13 / 14Team
Give the right work to the right people with clear outcomes and support.
Explore this system SYSTEM 14 / 14Community
Build genuine local relationships that deepen your knowledge, contribution, and trust in the communities you serve.
Explore this systemThe 14 Systems Kit Collection
Read the plan. Put it to work.
The book gives you fourteen systems for building and running your real estate business. The kits help you use them, with practical Google resources, clear instructions, worked examples, and ChatGPT as your business assistant.
Start with the free Marketing Kit
Build your business brief. Set up ChatGPT to help with your work.
Choose tools that fit your business, then turn one useful idea into an article, email, social post, and video script.
Follow Avery Lane’s fictional examples, make your own editable workbook copies, and return to the same process for your next campaign. Start with one useful piece and build from there.
Get the free Marketing KitSign up for The Next Chapter, my weekly newsletter, and get the complete 125-page book and free Marketing System Kit. Unsubscribe anytime.
What you can use
- Beginner instructions for Google Drive, Docs, and Sheets.
- Your business brief and a guide to choosing suitable tools.
- Website, inquiry, and newsletter lessons.
- Four lessons for using ChatGPT as a practical business assistant.
- A four-week content workflow, editable planner, publishing checklist, and results review.
Use tools that do the job
Start with suitable tools you already have. Where a product can help, the kit explains its purpose and required or optional costs.
Some recommendations use affiliate links. JasonFox.me may earn a commission if you purchase through those links.
The complete collection
Coming soon
$97 one-time purchase at launch
The complete collection will bring implementation kits to all fourteen systems in the book, plus the bonus Assistant Kit. It will include Google resources, clear instructions, fictional examples, and ChatGPT assistance throughout. Relevant workflows will include guidance for using your existing CRM, including GoHighLevel.
The Assistant Kit will help you put ChatGPT to work across your business, from emails and conversation preparation to follow-up, marketing, content, and planning.
The Marketing Kit is your free starting point and an example of the approach used throughout the collection. The Follow-Up Kit is being updated, and the remaining system kits are in development.
Start with the free Marketing Kit today.
Get the free Marketing KitQuick answers
A few questions before you start.
Is the Marketing Kit free?
Yes. Sign up for The Next Chapter using the button on this page to get the complete book and one free implementation kit: the Marketing System Kit. Unsubscribe anytime.
Where do the resources live?
Read the lessons in Google Docs and make your own working copies of the editable resources in your chosen Google account. Bookmark Start Here to return to the current shared resources. Updates to shared resources do not automatically update your independent copies.
Can I use my current tools?
Yes. The kit starts with suitable existing tools and explains alternatives where needed.
When can I buy the complete collection?
It is coming soon. The planned launch price is $97 for the complete fourteen-system collection and bonus Assistant Kit.
FREE BOOK + MARKETING SYSTEM KIT
Get the Complete 14 Systems Book + the Free Marketing System Kit
Download How I Would Build a Real Estate Business, the complete 125-page book covering all fourteen systems, with practical workbook pages, checklists, and the BUILD / RUN / LEARN Field Guide.
You’ll also get one free implementation kit: The Marketing System Kit. Build your business brief, set up ChatGPT as your business assistant, and create a four-week content plan using clear lessons, fictional examples, and editable Google workbooks.
Plus, receive The Next Chapter, my weekly newsletter. Unsubscribe anytime.
KEEP GOING
Choose one system. Keep one promise. Learn from it.
You build systems to serve clients better and make the business more dependable. You also build them so the business does not require every minute of your life.
Take or retake the Scorecard