BUILD
Build smarter.
Work differently.
Business, technology and systems that create more freedom—not more busywork. This is where I share what I’m building, what I’m testing and what I’ve learned from making complicated work simpler.
START HERE
How I Would Build a Real Estate Business
The complete book behind The 14 Systems.
Fourteen chapters, practical workbook pages, checklists, and a Field Guide to help you put the framework to work.
THE BUILDING BLOCKS
Good work deserves a better system around it.
For years, my work has lived at the intersection of real estate, websites, marketing and technology. BUILD is the practical side of that story: how ideas become useful systems, how systems earn trust, and how that work can create room for the rest of life.
WHAT I EXPLORE HERE
Tools are only useful when they fit the system.
AI + Automation
Practical AI, workflows and automations that make expertise easier to deliver.
Websites + SEO
Helpful sites, durable visibility and content that earns attention over time.
CRM + Lead Generation
Follow-up infrastructure, better handoffs and systems that respect people’s time.
Content + Marketing
Clear ideas, useful publishing and a point of view that does not need hype.
Business Systems
The operating decisions, processes and experiments behind sustainable work.
Online Income
Affiliate revenue, digital assets and the experiments behind building recurring online income.
START HERE
Build the system behind the work.
A direct path through the framework, the tools and the real-world examples.
The 14 Systems
The operating structure I would use to build a real estate business again.
EXPLORE THE SYSTEMS →SELF-ASSESSMENTThe 14 Systems Scorecard
Score your business and find the three systems that need attention first.
TAKE THE SCORECARD →TOOLS + CONTEXTThe Real Estate Technology Stack
The tools I use, what each one does, and where it fits.
EXPLORE THE STACK →CASE STUDYWhy I Moved Our CRM to HighLevel
How our database and follow-up work together in a real brokerage.
READ THE CASE STUDY →BUSINESS OPERATIONSGusto Payroll: The System I Actually Use
Where Gusto fits in the operating side of my business.
SEE HOW I USE IT →CONVERSATIONSHow to Respond to a Real Estate Lead
A practical example of the Conversations and Follow-Up systems at work.
READ THE ARTICLE →FROM WHAT WORKS FOR ME
A rotating look at what is in my mix.
Business tools, home gear, work-travel essentials and experiments. Some links may pay me; plenty do not.
HighLevel
The CRM and automation platform I actually use.
EXPLORE HIGHLEVEL →Affiliate link: I may earn a commission if you purchase or sign up through this link.
Read my HighLevel experience →Starlink
Reliable internet where I could not rely on traditional options.
USE MY REFERRAL LINK →Referral link: I may receive a reward or credit if you use this link. Current eligibility and terms apply.
Read my Lake Tyee experience →Pro-Ject Juke Box E
The turntable that got me listening to records again.
BROWSE PRO-JECT ON AMAZON →Amazon affiliate link. As an Amazon Associate I earn from qualifying purchases. The linked product or search may include versions different from my setup.
Dyson Supersonic
Expensive. Also ridiculously good.
VIEW ON AMAZON →Amazon affiliate link. As an Amazon Associate I earn from qualifying purchases. The linked product or search may include versions different from my setup.
goodr sunglasses
Finally, sunglasses that fit my big head.
USE MY REFERRAL LINK →Referral link: I may receive a reward or credit if you use this link. Current eligibility and terms apply.
Semrush
Research and visibility tools I use to make better decisions.
EXPLORE SEMRUSH →Affiliate link: I may earn a commission if you purchase or sign up through this link.
Read how I use Semrush →Gusto
Payroll and people operations that stay straightforward.
USE MY REFERRAL LINK →Referral link: I may receive a reward or credit if you use this link. Current eligibility and terms apply.
Read my Gusto experience →Epson EcoTank
The printer that makes everyday home-office work less annoying.
VIEW ON AMAZON →Amazon affiliate link. As an Amazon Associate I earn from qualifying purchases. The linked product or search may include versions different from my setup.
beehiiv
JasonFox.me / The Next Chapter newsletter
EXPLORE BEEHIIV →Affiliate link: I may earn a commission if you purchase or sign up through this link.
Read why I chose beehiiv →HubSpot
JasonFox.me: CRM comparison content
VISIT OFFICIAL SITE →Official site; no tracked link.
Rank Math
TMG WordPress SEO
EXPLORE RANK MATH →Affiliate link: I may earn a commission if you purchase or sign up through this link.
QuickBooks Online
TMG accounting
EXPLORE QUICKBOOKS ONLINE →Affiliate link: I may earn a commission if you purchase or sign up through this link.
Formidable Forms
TMG forms
EXPLORE FORMIDABLE FORMS →Affiliate link: I may earn a commission if you purchase or sign up through this link.
WP Rocket
TMG / WordPress performance
EXPLORE WP ROCKET →Affiliate link: I may earn a commission if you purchase or sign up through this link.
Read my performance-stack article →Imagify
TMG image optimization
EXPLORE IMAGIFY →Affiliate link: I may earn a commission if you purchase or sign up through this link.
Cloudflare
The DNS, security, and edge layer I use across every website I run.
EXPLORE CLOUDFLARE →Fluent Forms
WordPress forms comparison
VISIT OFFICIAL SITE →Official site; no tracked link.
The SEO Framework
WordPress SEO comparison
VISIT OFFICIAL SITE →Official site; no tracked link.
Tesla
Tucson life, road trips and EV ownership
USE MY REFERRAL LINK →Referral link: I may receive a reward or credit if you use this link. Current eligibility and terms apply.
WeWork
Seattle / Tucson remote-work story
USE MY REFERRAL LINK →Referral link: I may receive a reward or credit if you use this link. Current eligibility and terms apply.
Stitch Fix
Staying sharp without spending time shopping
USE MY REFERRAL LINK →Referral link: I may receive a reward or credit if you use this link. Current eligibility and terms apply.
Dixxon Flannel
Personal style
USE MY REFERRAL LINK →Referral link: I may receive a reward or credit if you use this link. Current eligibility and terms apply.
Vista Clara Coffee
Snohomish coffee; Costa Rica memory; ships to Tucson
VISIT OFFICIAL SITE →Dyson vacuum
Tucson home
VIEW ON AMAZON →Amazon affiliate link. As an Amazon Associate I earn from qualifying purchases. The linked product or search may include versions different from my setup.
Alexa / Echo / Echo Show
Tucson smart home
VIEW ECHO DOT ON AMAZON →Amazon affiliate links. As an Amazon Associate I earn from qualifying purchases. These links open the named devices; versions may differ from my setup.
VIEW ECHO SHOW 11 ON AMAZON →VIEW ECHO SHOW 5 ON AMAZON →Ring
Tucson home security; integrates with Alexa
VIEW ON AMAZON →Amazon affiliate link. As an Amazon Associate I earn from qualifying purchases. The linked product or search may include versions different from my setup.
American Express
Personal travel / business cards
BLUE CASH PREFERRED REFERRAL →Referral link: I may receive a reward or credit if you use this link. Current eligibility and terms apply.
Prime Visa
A card in my current mix for Amazon purchases; terms and rewards can change
USE MY REFERRAL LINK →Referral link: I may receive a reward or credit if you use this link. Current eligibility and terms apply.
LA Fitness
What Works for Me: fitness
USE MY REFERRAL LINK →Referral link: I may receive a reward or credit if you use this link. Current eligibility and terms apply.
U-Pack
The long-distance moving service I used for my Seattle-to-Tucson move.
EXPLORE U-PACK →Built by Kind
I partner with Built by Kind for real estate WordPress websites. I make the introduction; Jeff scopes and builds the site directly with you.
REQUEST AN INTRODUCTION →Referral relationship: I partner with Built by Kind and may benefit financially from introductions. Jeff scopes and builds the site directly with you.
Purple Premier 4 mattress
Our Premier 4 gently holds us without that sinking feeling. We still compare every hotel bed to it after more than five years.
EXPLORE PURPLE →Affiliate link: I may earn a commission if you purchase through this link.
WHAT WORKS FOR ME
The technology I actually use.
Recommendations, without the hype. The tools, services and ideas I use, test or am still investigating—with the context and disclosure they deserve.