3 Easy Marketing Tips To Grow Your Real Estate Business

Realtors are known to wear many hats in order to be successful in selling and listing homes. From negotiations, listings, staging, and closing, it can be hard for Realtors to find the time to market for new clients.

While juggling so many different roles is difficult, Realtors to know what marketing is worth their time! While marketing and real estate are constantly changing, having a steady flow of new clients is a must for any business. Thankfully marketing your real estate business can be easy!

If you are looking for the easiest way to market to your clients, look no further. These 3 methods will make attracting new customers easier than ever with these time-tested marketing must-haves.

Here are 3 Easy Marketing Tips To Grow Your Real Estate Business!

Local SEO

If you have a website, you have an extremely powerful marketing tool for generating new clients. One of the most powerful tools you can leverage for your website for SEO or search engine optimization.

SEO or search engine optimization is simply how well your website is built for search engines. This is one of the most important factors in digital marketing as how your site is built will determine how many new visitors you can attract. While large popular keywords are difficult to rank for, local keywords can be a goldmine for growing a real estate business.

Local keywords can be a great way to attract potential clientele for your business. By using careful keyword planning and the right changes to your site, you can easily get potential clients on your site.

How To Find and Rank Your Site For Local Keywords

• Keyword Research: If you don’t know what keywords you should be using on your page, it’s time to do some keyword research. There are many free keyword tools that you can use to generate possible lists, and suggestions for your site. Real Estate, Find A Realtor, Homes For Sale, and how much is my home worth, are just a few keywords you can easily use with your location to start ranking for local searches.
• Create Local Content: What are the questions your clients are looking to answer? It could be the areas with the best schools or easy commutes! Write local content that will appeal to your clientele.
• Google My Business: Google My business is the best way to rank locally, and takes only minutes to set up. This will give you a huge boost for your listings, and make you rank quickly for those local searches.

Local keywords are ideal for any Realtor to target because they are based on the locations you actually service. By including core keywords for realtors, and your local you can show in search results that bring more potential clients to your site.

Don’t overlook how powerful your website is to attract new business. Use Local SEO on your website to easily attract potential new clients!

Social Media

Social media is another great marketing tool for any Realtor. Those that can leverage this tool can easily find new clients for their business and easily connect with new customers. However, social media can be tricky to get right if you don’t have a plan. This is why a social media strategy is a must for any Realtor.

You can easily use social media to connect with your local audience and potential clients. Therefore using the right types of posts,  hashtags, and groups is the best way to make sure you stay connected with your audience.

It’s easy to get lost in the shuffle in newsfeeds, and with so many different social media sites it can be difficult to know where to start. Having a strategy is extremely important for your social media. It’s best to start small such as with 1-2 platforms and grow from there.

What is the content your audience and local customers are looking for? Using the same approach for your website might be helpful in connecting to your audience. You can also post the content you know potential clients are looking for, such as sold homes, reviews, first-time buyers’ experiences, and trends in the market. Make sure you stay local and share with groups.

Hashtags are another way to get your content to potential clients. By simply tagging your posts with the right hashtags you can easily place your posts in their feed. Again, by getting local within your niche! Some hashtags to try are; #realestateagent, #househunting, #justlisted, #realtorlife, and countless more!

Referrals

Do you have a referral program for your real estate business? If not, you could be losing out on of the top sources for your real estate business!

Referrals are a golden ticket, as you have a trusted friend or family member giving you a client with a solid recommendation. With every customer you work with having friends and family and a network of endless business opportunities, referrals are a lead-generation machine.

So how do you tap into this secret goldmine? It’s simple – Ask! By simply asking happy customers for referrals you would be surprised by who is looking for a Realtor.

Building a referral program, such as giving out gift cards so that down the line they can come back with a referral for you. By simply announcing you have looking for referrals people will remember and give you referrals.

Additionally, another way to get referrals is by asking for reviews. Having testimonials from happy clients can go a long way in generating referrals. Reviews can also boost your local SEO for your business, making it even easier to rank for local keywords!

Summary

Marketing is a great way to attract new clients to your Real estate Business. Thankfully you don’t have to hop on every new marketing trend in order to get new clients. Use these Marketing tips to grow your real estate business, and find new clients.

3 Easy Marketing Tips To Grow Your Real Estate Business

• Local SEO
• Social Media
• Reviews / Referrals

What Marketing Tip Will You Try?

About the Author: Catherine Way is the Marketing Manager at Prime Plus Mortgages: Hard Money Loans Scottsdale. She has created content for the following industries: Marketing, Real Estate, Mortgage, Finance, Business, Real Estate Investing, and many more.