1. Share everything on social media.
Whether it’s a new listing or a new blog post, inform your audience via social media.
Don’t just create. Engage with your friends and fans.
Create the content on your website and use social media as a promotional tool to reach out to a broader audience.
Social sharing can also benefit you by providing high-quality links to your site if your content is unique. This gives people the opportunity to see your content and possibly link to it. That is very good for SEO.
Get maximum exposure through social media. Create short and custom URL when sharing on social media.
and analyze how much traffic that click generated. Do not just share links.
Make your social feed creative and attractive. No matter which social platform you use, stay active on it, and use it effectively to promote your content.
2. Share on platforms that give do-follow links
Combine your SEO and social media activities; you should consider posting on social media sites that will provide you with a do-follow link.
What is Dofollow Link?
Dofollow is a descriptor of links describing that search engines crawl them and count them as votes of quality.(RavenTools)
Dofollow links are significant when it comes to link building in SEO. It will be helpful for your website if you share on thos platforms that will provide you with a do-follow link.
Following are some of the social media platforms that provide do-follow links:
- Dont’ Forget Our Top 5 Real Estate Sites From Above
These are some of the platforms. Start posting on some of them. These platforms are great for building relationships with your audiences and will also help you in driving traffic.
3. Social media profiles do rank in search engine results
Social shares may or may not have a direct impact on Google’s visibility and rankings. But social media profiles do impact the search engine’s results.
For example, when I searched “Zillow” on Google, the company’s Twitter, Facebook and Youtube appeared on the first page.
Youtube was further down and did not make the screenshot.
Therefore, we cannot ignore the fact that social media profiles do have an impact on search engine visibility and local SEO rankings. This is why it is crucial to maintain social media presence and stay active on all the desired platforms.
It is not essential to stay active on all social media platforms. You should choose a few and remain active in them.
For real estate agents I generally suggest that you have a:
Social profiles do matter. At times, when we discover a new brand, we are most likely to check out their website as well as their social media handles. Social media is convenient.
We’re spending most of our time scrolling on different social media platforms. Aren’t we? You can use social media to make your brand name more visible.
4. Build brand awareness
Brand awareness is incredibly important. It can help you build recognition and trust for your company. Your popularity and engagement on social media can help you in improving the online presence of your brand.
A strong online brand presence will help you in building credibility for your brand and will also help you in building a relationship with your audience, that will also help with your local SEO campaign.
If you have a strong presence on social media channels, people will start searching more about your brand. It will help in driving more organic traffic to your website.
- Post engaging content
- Use appealing images
- Improve your rankings on social media
- Make sure you optimize your social media handles with the correct keywords
- Always include a CTA (Call To Action) in your posts
- Give a backlink to your website on sites like Facebook and Twitter
Building brand awareness is one of the most critical aspects that you should focus on, especially if you’re a start-up. Using social media is a cheap way to create buzz around your brand and connect with the right target audience.
5. Connect with the right influencers
Another way to boost your visibility is by investing in influencer marketing activities. All you have to do is connect with the right influencers of your niche.
Never take the number of followers as a criterion when creating your list of influencers. Instead, check their engagement rate. There are various apps available in the market that will help you check the engagement rate of influencers.
You can also consider targeting micro-influencers. Keep in mind the engagement rate.
Connecting with influencers will not only help you in generating quality backlinks. But, will also help you in building awareness of your brand. It will help in building trust for your brand.
Bloggers have their own network and audiences. If you connect with more bloggers/influencers, there are chances of having more traffic and visibility on social media channels. In case, the influencer campaign gets higher reach; you’ll get more audience searching for you, which will help improve your SEO efforts.
6. Create more shareable content
Another strategy that you should consider is to create more shareable and compelling content. Content is king and will always remain the king. We cannot ignore the power of content.
Think Content Marketing = Video + Storytelling + FAQ
If you have great content, there is nothing that can stop you from ranking higher on Google’s search engines.
Post more shareable and valuable content. In case, people share your posts, there will be more visibility on social media platforms, and people will acknowledge your brand. Therefore, you need to share effective content which is meaningful and shareable.