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What We Know About Real Estate Marketing

What makes real estate branding so important

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Branding sets you apart from the competition. You can have a name and a logo just for the sake of it, but then you would be missing out on the power of branding. It’s an arduous process that requires research and modification to become effective. But it is effective. CEO and cofounder Mauricio Umansky of Beverly Hills based The Agency says their unified agency’s marketing and creative is what sets their agents apart from others. They have done $12 billion in real estate transactions since they Read More

Four Ways Real Estate Brands Benefit From Using Video Marketing

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  Videos are taking over the marketing world and are becoming a crucial component of any successful marketing campaign. Customers are more interested in video content than written posts as they want to see real-time experiences of the products being sold. Today, millions of mobile phone users are on social media platforms where 7/10 users are watching the videos they come across. Several brands like Beats by Dre, Brita, Lyft, Yoplait, and Xbox  have already noticed and are taking Read More

3 Ways a Unified Communications Platform Can Help Your Real Estate Firm

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Mobile technology has revolutionized real estate communications. Nearly nine in 10 realtors now use a mobile device to communicate with clients, according to the Realtors Property Research 2017 Realtor Mobile Usage Report.     Clients want housing alerts and market activity reports sent to them on their smartphones, agents say. Realtors are now increasingly texting their clients information instead of sending it via email, and over four in 10 say they spend five or more hours a Read More

How to Use a CRM to Close More Real Estate Deals

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  At the end of the day, closing a real estate deal always comes down to one simple word: Value.   But real estate has changed dramatically from the days of using note cards to track your cold calls. Technology has leveled the playing field and with more agents in the game than ever before, your ability to provide more value to your prospects over a longer period of time is what sets you apart from the competition. A great CRM can help make that happen.   Put Your Real Read More

12 Must Have Real Estate Tools In Your First 90 Days

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When you first decide to get into Real Estate, you have the best of intentions and a strong desire to help…BUT OFTEN TIMES, VERY LITTLE ELSE. ~ Patrick Flynn   After 19 years in the industry, I’ve seen many changes. In all the changes, there’s always been one very well defined constant…Agent and Brokers are given very little direction when they first get into the business. This tends to be perpetuated mainly by the Agent and the Broker themselves…let me explain.   The Real World Read More

3 Keys to Delivering Outstanding Customer Service Via Your Real Estate Website

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Online marketing has become crucial for real estate lead generation. In fact, more than 4 in 10 recent home buyers start their property searches online, while less than 2 in 10 first contact a real estate agent, according to the National Association of Realtors. With online searches playing a major role in the home buying process, it’s crucial any visitors to your website have a friendly user experience that steers them in the right direction to potentially buy a new home. This means your Read More