Ready to ‘Go Live’ With Your New Real Estate Website? We’ve Got You Covered with Our Complete Launch Checklist. That’s Everything from Testing, to WordPress, and Content.

You’ve put a lot of time into developing your new real estate website and now you are ready to launch. Or are you? Launching your new site isn’t as simple as pushing a button, there are a lot of things to check first. We’ve put it all together in one convenient list so you can be sure you aren’t missing a thing.

In this list we go over the three basic parts of lunching your site, each with their own checklist. In part 1, we focus on testing to make sure your site is functioning as expected. For part 2 we go over the WordPress checklist to make sure you have everything set up correctly. Part 3 covers content. A successful real estate website needs a polished image and comes with certain requirements.

Ready to 'Go Live' With Your New Real Estate Website? We've Got You Covered with Our Complete Launch Checklist. That's Everything from Testing, to WordPress, and Content. Click To Tweet


It’s important to make sure your site is functioning as expected. Site speed, technical errors, dead links, and a poor user experience can all affect your site bounce rate.

Content errors:

Make a pass over the entire site. Be on the lookout for spelling errors and temporary or placeholder text. I often use Lorum Ispum text when during the initial design phase.

Pro Tip: There are plenty of great tools to help check your spelling. There is a Chrome plugin called Webpage Spell-Check, and a website called


Make sure the images are optimized. You don’t need an image that is 1400px wide when a 400px will do. The difference in file size can affect your site speed. Ideally this is something that is done in the course of development but is it isn’t you can always use a tool like Smush to optimize your images after the fact.

Page speed:

The top three tools for checking your site speed are GTmetrix, Pingdom, and GoogleSpeed Insights. Site speed is important for a lot of reasons including SEO.

Pro Tip: The tools are great indicators of performance and offer helpful suggestions for speeding up your site. Be careful not to obsess over speed scores, the tools are meant to help find trouble spots.

User experience:

Real estate agents want leads and a good site is built with lead generation in mind. However, if your site is cluttered with CTA’s, sign up forms, links, and other lead generation clutter it can look chaotic. Your customer is there because of a perceived value, so give it to them. Off real content and a smooth clean experience with clear navigation.


Make a quick pass of the links to make sure everything works as expected. Or, use a tool to check it for you.

Browser Testing:

Make sure the pages display correctly across different browsers. There are a lot of browsers so I would suggest focusing on the ones that have the highest market share.

Pro Tip: No need to test a browser that only has 0.93% of the market share, stick with the top three or four. Currently the top three are Chrome for Android, Chrome 8.5, and Safari for iPhone.

Mobile responsive:

This one is crucial, it is estimates that 76% of home buyers shop for their new house using a mobile device.

Pro-Tip: Chrome has a built in option to check the mobile view. Just open the user console and you’ll see an option at the top to view the browser in mobile view. You can also select devices to emulate from Settings.


Test the forms to make sure they are sending and receiving correctly.

Pro Tip: Use a test account to check the forms and keep the testing isolated from the live email accounts.