“It is better to be looked over than overlooked.” — Mae West Create a stunning custom flyer for your next listing to get looked over. Not sure how to customize your real estate flyer one option is to try an online photo editing tool such as fotojet. I have previously talked about BeFunky and Canva to create real estate flyers.FotoJet is a free online:Collage maker Graphic designer Photo editorA Canva alternative that enables you to create Read More
"...what you need is more than just content. You need strategy." (Inman) Let's take an activity you are doing on a weekly basis, add a little spice, and turn it into a Real Estate Content Marketing Strategy that will generate leads for your real estate bizz.We have been preaching and I am sure that you have heard that if you just blog once in a while you will get internet leads. Well this is somewhat true.There are a couple things that get in the way of this claim. Read More
"As a business, you have few online allies more powerful than customer-written reviews. You could say people trust reviews—but that wouldn’t even be the half of it." (Moz.com) If you’re on your way to acquiring client reviews to bolster your online reputation, you’re on the right track. Because consumers rely on feedback from others so heavily, leaving your profile page empty can be disadvantageous for generating new leads and urging repeat business. Once those reviews Read More
"Rental rates have continued to rise year over year, while rental vacancies have steadily decreased since the burst of the housing bubble" (US News)Someone asked me if it was a buyers or a sellers market the other day. How do you answer that?In Seattle, the inventory is low and the prices are high.. so it is a sellers market. However, the rental rates seem to be out of control... so it is a buyers market.Let me know your thoughts on this in the comments section below. National Read More
“Bottom-tier homes described as luxurious tend to beat their expected sale price by a whopping 8.2 percent,” (Spencer Rascoff and Stan Humphries) Knowing the wants and needs of buyers and sellers in your market is a key component to successful real estate sales. However, it’s trickier to define the home improvements that generate the greatest local impact, and the best way to phrase them in listing descriptions. In an attempt to tackle some of the struggle Read More
"Plugins should solve a specific problem or provide an essential function. They should not indulge our vanity or our desire for a “shiny new object”. (source: Web Synthesis) If you have a Real Estate WordPress website you probably have tried some WordPress plugins for Real Estate. If not you definitely have some on your site. If we built your site you may have most of the list below on your site... if not every site comes with a couple plugins. I believe Akismet and Hello Read More