"WordPress is not only the most popular CMS, it is also the fastest-growing system: Every 74 seconds a site within the top 10 million starts using WordPress. Compare this with Shopify, the second-fastest growing CMS, which is gaining a new site every 22 minutes." (MarketingLand) Many real estate agents that I speak to wonder if they should use WordPress for Real Estate Websites and currently fall into one of these categories: Real Estate agents wonder if the website that Read More
The collaboration between agents and loan officers is an essential part of the real estate process, but it can also be tricky and lead to plenty of back and forth.Pre-Approve Me (PAM) was designed to simplify the role of loan officers throughout the pre-approval and underwriting process. It streamlines everything from the generation of the initial pre-approval letters to the collection of documents.The features that make life easier for loan officers also help real estate agents leading Read More
“Creating an image in a reader’s head is easier said than done. However, writing something such as ‘Enjoy your breakfast every morning on the bespoke breakfast bar while enjoying unspoiled views of your garden’ is a simplistic yet effective way of creating mental imagery while detailing certain features of the property."( Andrew C. Peterson, a listing writer for Paper Writing Service) So, let’s imagine you’ve got your property ready, you’ve cleaned it up and it’s ready to go Read More
"Your presence on social media is crucial as a real estate agent. " (RISMedia) Social media has become an increasingly important tool for real estate professionals, but most realtors are still learning to use it effectively.According to the National Association of Realtors:44 percent of home buyers now find their homes online 91 percent of realtors use social media to some degreeDespite these figures, the real estate industry has the lowest social media engagement Read More
"Real estate video production has become a staple in the high-end property market, and agents who best showcase properties both win and sell listings." (Inman) Virtual reality is everywhere – including the real estate industry. Given the current technological advances available, buyers crave more from a listing beyond still images. Luckily for agents and brokers, delivering critical tech-forward listing details in the form of virtual tours may bring more prospective buyers Read More
Generating Leads Using Facebook Ads Just Got Easier Looking for sellers? You may want to create real estate seller leads with Facebook ads. "Facebook has made it clear that to reach anyone who has "liked" you on its platform, you'll have to pay for Facebook ads." ~ BY DAVE KERPEN @DAVEKERPENWhat does that mean? When Facebook started they launched a product called "Fan Pages". These were essentially micro websites for brands, personalities, products, etc. hosted on Facebook. The Read More