At the end of the day, closing a real estate deal always comes down to one simple word: Value. But real estate has changed dramatically from the days of using note cards to track your cold calls. Technology has leveled the playing field and with more agents in the game than ever before, your ability to provide more value to your prospects over a longer period of time is what sets you apart from the competition. A great CRM can help make that happen. Put Your Real Read More
Online marketing has become crucial for real estate lead generation. In fact, more than 4 in 10 recent home buyers start their property searches online, while less than 2 in 10 first contact a real estate agent, according to the National Association of Realtors. With online searches playing a major role in the home buying process, it’s crucial any visitors to your website have a friendly user experience that steers them in the right direction to potentially buy a new home. This means your Read More
The success of your business can be greatly affected by your website’s conversion rates. When looking for ways to make your site better, it is always good to make it easier for customers to take "ACTION" on your website. But what action do we want them to take and why? How Home Buyers Pick Their Agent: 70% of home buyers interviewed said they only interviewed one agent, according to the National Association of Realtors Profile of Home Buyers and Sellers Report. 42% of buyers Read More
Social media is the most profitable free resource you can invest in, which is why real estate agents need to make it their mission to harness its power and use it correctly. The results of a successful social media marketing campaign are stratospheric: Increased Engagement = Increased Awareness = Higher Conversion Rate = HIGHER REVENUE With an estimated, and still growing, 81 percent of Americans (2 billion people) having a social media profile (mainly Facebook, Read More
Here are the top 10 factors that luxury buyers' consider when making a new home purchase. While buying a luxury property, a buyer spends a fortune and therefore, they need to make sure they have their priorities right before spending the hefty amount that a luxury purchase involves. There are a lot of aspects that are taken into consideration in the process, including the location, type of community, amenities and re-sale value. The aspects also depend where they are from and why they Read More
Technology has become such an essential component in today's real estate market that, if shunned or underutilized, could impact agents' ability to sell homes and remain competitive. In particular, 44 percent of all property searches begin online, according to the National Association of Realtors. Meantime, another 13 percent of prospective buyers begin the process of finding their next home online before hitting the streets to look at properties. Case in point: Today’s average buyer uses a Read More