"As a business, you have few online allies more powerful than customer-written reviews. You could say people trust reviews—but that wouldn’t even be the half of it." (Moz.com) If you’re on your way to acquiring client reviews to bolster your online reputation, you’re on the right track. Because consumers rely on feedback from others so heavily, leaving your profile page empty can be disadvantageous for generating new leads and urging repeat business. Once those reviews Read More
"Rental rates have continued to rise year over year, while rental vacancies have steadily decreased since the burst of the housing bubble" (US News)Someone asked me if it was a buyers or a sellers market the other day. How do you answer that?In Seattle, the inventory is low and the prices are high.. so it is a sellers market. However, the rental rates seem to be out of control... so it is a buyers market.Let me know your thoughts on this in the comments section below. National Read More
“Bottom-tier homes described as luxurious tend to beat their expected sale price by a whopping 8.2 percent,” (Spencer Rascoff and Stan Humphries) Knowing the wants and needs of buyers and sellers in your market is a key component to successful real estate sales. However, it’s trickier to define the home improvements that generate the greatest local impact, and the best way to phrase them in listing descriptions. In an attempt to tackle some of the struggle Read More
"Plugins should solve a specific problem or provide an essential function. They should not indulge our vanity or our desire for a “shiny new object”. (source: Web Synthesis) If you have a Real Estate WordPress website you probably have tried some WordPress plugins for Real Estate. If not you definitely have some on your site. If we built your site you may have most of the list below on your site... if not every site comes with a couple plugins. I believe Akismet and Hello Read More
"The easiest way to give yourself a raise without working harder is to increase your average sales price." ~ Jason Fox Think back to your first real estate deal…Was it a $10 Million waterfront mansion you listed for your old college roommate (who happens to be the CEO of a multinational oil conglomerate)?Maybe it was a $13,000/month floor-through pied-a-terre rental you found for an acquaintance (that ambassador you casually met last time you were in Davos)?Perhaps Read More
“It's great that [Matterport] allows us to give them more information. It's a big differentiator from other agents and brokerages, and it's just plain cool.” (Bree Al-Rashid, managing broker of Redfin’s Seattle operation) Give them more than fact sheets and 2D photos... give them a 3D Experience.According to Realtor Mag, Ninety-four percent of young adults from the millennial generation and 84 percent of baby boomers said they used online websites in their home search.Put Read More