The Template I Use to Help in Making a Good Looking Blog Post


“Your post should display how much of a professional writer and blogger you are! The more professional your post looks the more respect and trust you will earn! “ ~ Phillip Dews


Blogging is hard.  I am not going to lie.  What blogging platform (CMS) should you use, Coming up with the idea, writing the content, creating the headline, finding or creating the images or videos, SEO… MG!

If you have a WordPress Blog, and have decided that you are willing to INVEST in your “Inbound Marketing” with a “Content Marketing” Campaign, then you will want to know how to create a good-looking blog post.

This may be the #1 question that I get from my real estate clients. I created an e-book, called the Simple Guide to Real Estate Blogging to aid with this difficult question.


Download The Simple Guide to Real Estate Blogging

by Jason Fox

Download Free Blogging Guide

*You will need to subscribe to get access to the Simple Guide to Real Estate Blogging and over 100 more Marketing eBooks, Guides, and White papers


This post is going to assume that you already have a WordPress Blog, and that you have the idea and the content for the post.  That you just want help in getting that idea onto your WordPress Website as a Good-Looking Blog Post.


WordPress Backend – Where You Post Your Blog


This is for the “Just Getting Started” Bloggers.

In order to create a WordPress Blog Post you will need to “Login” to your WordPress Backend.  You can find the Login screen by adding a /wp-admin to the end of your WordPress domain name –

Type:  into your web browser.

This will pull up a login screen that looks similar to this:

WordPress Login Screen

Once Logged In you will see the WordPress Dashboard that will look similar to this:

Wordpress dashboard

To start Blogging you just click on Posts and Add New as you can see in the diagram below and it will pull up a screen that looks similar to this:

Add New Post

Like a painter your fresh canvas awaits your artistic strokes.

Create A Formula or Template


I have a formula for creating my blog posts.  Although the content, images, and titles are always unique; the way I format my blog post is always the same.

  • Create an Attention Grabbing Headline 
  • Add an Eye Catching Image
  • Use an interesting quote or statistic to reinforce your idea
  • Write a 2 or 3 paragraph summary of your idea
  • Add your first of 2-5 sub topics
  • Add 2-3 paragraphs of content to each sub topic
  • Add links to my other website content and other respectable websites
  • Add a conclusion
  • Make sure that I have written at least 1,000 words although 1,500-2,500 is preferred


That is my basic formula, it changes some here and there, but for the most part this helps me in making a good-looking blog post fairly quickly.

You can borrow mine, or find one that you like.  Remember that like most Marketing Strategies there is no perfect idea and to maximize your results you should be testing your ideas.


The Steps to Creating the Blog Post


  1.  I get a blog post idea (usually it is a question that a client asks me)

  • For Example:
    • What the first step of the home buying process?
    • How do I prepare my home before I sell it?
    • How long does it take to buy a home?
    • When is the best time to sell my home?
    • What is a seller’s market?
    • How long will it take to sell my home?
    • What is a buyer’s market?
    • How can I figure out how much a home is worth?
    • What is a stratified market?
    • Why is my home’s assessed value different than the market value?
    • How much do I have to pay an agent to help me buy a house
    • Are real estate prices negotiable?
    • What kind of credit score do I need to buy a home?
    • How much of the sale price do I get?
    • How much do I need for a down payment?
    • Is paying 6% to sell a home required?
    • Should I sell my current home before buying a new one?
    • Do discount agents provide the same service as more expensive agents?
    • How many homes should I view before buying one?
    • What is a home buyer rebate?
    • What is earnest money?
    • Should I sell my home before buying a new one?
    • How long can the seller take to respond to my offer?
    • What if my offer is rejected?
    • Why do I need a mortgage before I buy a house?
    • Should I order a home inspection?
    • Can I back out of buying a house?
    • Do I need to do a final walk-through?
    • How can a real estate agent help me buy or sell a home?