"Rental rates have continued to rise year over year, while rental vacancies have steadily decreased since the burst of the housing bubble" (US News)Someone asked me if it was a buyers or a sellers market the other day. How do you answer that?In Seattle, the inventory is low and the prices are high.. so it is a sellers market. However, the rental rates seem to be out of control... so it is a buyers market.Let me know your thoughts on this in the comments section below. National Read More
"Not only are businesses solidifying their presence on more social media networks, but they're also investing more in these channels." (Inc.) If you manage more than a handful of social media accounts, you might be using a social media management tool to keep everything in one place.While having a tool that centralizes your social accounts can be helpful, navigating through that tool can often take more time and build more frustration than going from account to account on Read More
"A common calculation in the business world is return on investment, or ROI. Finding the ROI of your social media marketing, however, can be difficult." (SalesForce) Improving your real estate reach requires that we use many different tools, platforms, and techniques.Some people want to learn about your listings—and about your services—through an old fashioned flyer. Other people max out all the different ways that social media can help them find the perfect home.... Read More
"Because today's consumers want accurate information quickly and conveniently, real estate professionals must harness the features and capabilities of online marketing to meet these ever-increasing needs." (Realtor.org) Getting your name to show up in local search results is an art form. Be wary of companies that offer services guaranteeing you front page Google search placement.The truth is that no one has a magic wand to put your name at the top of the search results.But Read More
"...many believe influencer marketing to be the next big thing in advertising." (adweek.com) Trying to find new ways to market your brand? What about influencer marketing?Believe it or not, influencer marketing is an effective way to boost every aspect of your performance.Influencer marketing is a form of marketing in which focus is placed on specific people that have influence over potential buyers, and you create marketing campaigns around these influencers.Read on and Read More
Links are the currency of the web. They’re so important that Google uses them to gauge the usefulness of a particular blog page and where it should rank in their search engine results pages (SERPs). (Neil Patel) Link building, local SEO, and social media marketing may not be things that realtors think about on a daily basis, but in today’s digital age, these tools can help market you, your listings, and your quality customer service. Today I’ll show you three ways to start Read More