Videos are taking over the marketing world and are becoming a crucial component of any successful marketing campaign. Customers are more interested in video content than written posts as they want to see real-time experiences of the products being sold. Today, millions of mobile phone users are on social media platforms where 7/10 users are watching the videos they come across. Several brands like Beats by Dre, Brita, Lyft, Yoplait, and Xbox have already noticed and are taking Read More
While implementing good SEO practices on your website is essential if you want to improve brand visibility and get more targeted traffic, staying away from black hat SEO or SEO mistakes is even more crucial, if you want to enjoy the continual growth of your business website. If good SEO is important, bordering on essential, if you want your website to get any views. You probably want to spend a few minutes making sure that your SEO is not hurting you. You could simply hire an SEO expert to Read More
I remember 8 or 9 years ago when I would suggest that my real estate clients start to focus on getting online reviews... and they would look at me like I was crazy. Why would I want to do that? They would ask me. That gives my clients the opportunity to say bad things about me. No one uses those review sites. That will not help my business. How would I get my clients to do that. I get it. Change is scary. I hope that we are past all of that now. I think most agents today will agree Read More
"WordPress is not only the most popular CMS, it is also the fastest-growing system: Every 74 seconds a site within the top 10 million starts using WordPress. Compare this with Shopify, the second-fastest growing CMS, which is gaining a new site every 22 minutes." (MarketingLand) Many real estate agents that I speak to wonder if they should use WordPress for Real Estate Websites and currently fall into one of these categories: Real Estate agents wonder if the website that Read More
"Rental rates have continued to rise year over year, while rental vacancies have steadily decreased since the burst of the housing bubble" (US News) Someone asked me if it was a buyers or a sellers market the other day. How do you answer that? In Seattle, the inventory is low and the prices are high.. so it is a sellers market. However, the rental rates seem to be out of control... so it is a buyers market. Let me know your thoughts on this in the comments section below. National Read More
"...only 10% of people remember what they hear. Reading doesn't help the cause much, with only 20% of people remembering what they read. But 80% of people remember what they see and do."~ Anum Hussain - Hubspot What is harder to do: Raising one eyebrow, while licking your elbow, while twitching your nose, while wiggling your ear, while touching your nose with your tongue, while sneezing with your eyes open... or Blogging? If you said Blogging your not alone. I often blog Read More