"WordPress is not only the most popular CMS, it is also the fastest-growing system: Every 74 seconds a site within the top 10 million starts using WordPress. Compare this with Shopify, the second-fastest growing CMS, which is gaining a new site every 22 minutes." (MarketingLand) Many real estate agents that I speak to wonder if they should use WordPress for Real Estate Websites and currently fall into one of these categories: Real Estate agents wonder if the website that Read More
"Rental rates have continued to rise year over year, while rental vacancies have steadily decreased since the burst of the housing bubble" (US News)Someone asked me if it was a buyers or a sellers market the other day. How do you answer that?In Seattle, the inventory is low and the prices are high.. so it is a sellers market. However, the rental rates seem to be out of control... so it is a buyers market.Let me know your thoughts on this in the comments section below. National Read More
"...only 10% of people remember what they hear. Reading doesn't help the cause much, with only 20% of people remembering what they read. But 80% of people remember what they see and do."~ Anum Hussain - Hubspot What is harder to do:Raising one eyebrow, while licking your elbow, while twitching your nose, while wiggling your ear, while touching your nose with your tongue, while sneezing with your eyes open...orBlogging?If you said Blogging your not alone.I often blog Read More
"Not only are businesses solidifying their presence on more social media networks, but they're also investing more in these channels." (Inc.) If you manage more than a handful of social media accounts, you might be using a social media management tool to keep everything in one place.While having a tool that centralizes your social accounts can be helpful, navigating through that tool can often take more time and build more frustration than going from account to account on Read More
"A common calculation in the business world is return on investment, or ROI. Finding the ROI of your social media marketing, however, can be difficult." (SalesForce) Improving your real estate reach requires that we use many different tools, platforms, and techniques.Some people want to learn about your listings—and about your services—through an old fashioned flyer. Other people max out all the different ways that social media can help them find the perfect home.... Read More
"Because today's consumers want accurate information quickly and conveniently, real estate professionals must harness the features and capabilities of online marketing to meet these ever-increasing needs." (Realtor.org) Getting your name to show up in local search results is an art form. Be wary of companies that offer services guaranteeing you front page Google search placement.The truth is that no one has a magic wand to put your name at the top of the search results.But Read More