Grow your Web Presence with these Free Marketing and Branding Tools

How well you brand and promote your real estate business heavily influences your rate of growth and success rate. When you are competing against established players with resources in place this can be a daunting job. Even if you are just starting out and operating on a small budget there are ways to compete however. If you are willing to put in some sweat equity and don’t shy away from do-it-yourself tools you can level the playing field. Here’s a look at 15 free marketing and branding tools that you can leverage to establish and grow your web presence.


Automate Your Social Media Posts


One of the most popular and effective ways to promote any business is through social media. Granted you do it well. In order to stand out from all of the other social media contend that is being pushed you need to make sure your copy and design is attention grabbing. Creating engaging content is time consuming and so is the management of your various social media accounts and publishing the content. To make this process as efficient as possible try a free tool like Later. This solution lets you link your social media accounts and schedule and automate your posts.

Pricing: Free starter plan (1 social set and 30 posts per profile/month) + Paid options

Social Media Design


Spark by Adobe is a free social media design application. If you don’t have an eye for design or the budget to higher a graphic designer this is the solution for you. Whether you need a Facebook post, YouTube channel art, or Instagram image you can design it with a few clicks. Choose a template, add your content and branding, customize and download instantly. As you design different posts for your real estate business be sure to be consistent in the design style across all your social media posts.

Pricing: Free starter plan (access to thousands of free images, icons and designs) + Paid options


business cardsDesign Printable Business Cards

Business Cards

Not all of your promotion will be done online. A beautifully designed business card still goes a long way when making your rounds at local networking events or meeting with a client. Business Cards is a browser based design application that you can use to create free printable business cards. The process is easy, choose a template you like and then add your contact details such as phone number, email, social media handles, etc. Any of the templates can be fully customized before downloading in high-resolution format.

Pricing: Completely free


Automate Your Email Campaigns


Colleting emails of potential and existing clients is highly encouraged. The email route allows you to build trust and credibility over time. A  well-thought-out email drip campaign can turn lukewarm leads into buyers. Once you have curated your email list use a free email sending solution like Sender. This service let’s you automate your email campaigns with ease. On top of that you also get interesting data into how your readers engage with your email blasts.

Pricing: Free starter plan (up to 2,500 subscribers/month) + Paid options


Design Promotional Materials With Ease


Your marketing efforts are only as good as your brand assets. If your promotional material is poorly designed it won’t resonate with your target audience. Whether you need posters, flyers, banner ads, brochures or anything else graphic design related give Crello a try. This free graphic design solution is intuitive to use and powered by a nice database of templates. You can save any of your designs for easy access later on or download right away once you’re happy with your artwork. The files are accessible in web and print ready format.

Pricing: Free starter plan (10,000+graphic and animated templates) + Paid options


Make Stunning Presentations


We have all sat through a presentation that was supported by poorly designed slides. There are many mistakes presenters make when putting together their pitch decks, from cramming too much data onto a slide, using strange fonts, unpleasant color schemes, etc. You don’t want your presentation slides to distract, rather support your points. Use a free presentation maker like Visme to put together beautiful slides in minutes. Choose a template, import your content and then add your logo and brand colors.

Pricing: Free starter plan (up to 5 projects) + Paid options


Create Professional Looking Videos


With the popularity of video sharing websites and live stream features like Facebook Live you should consider creating promotional videos for your real estate business. Creating professionally shot videos used to be expensive and not an option for smaller businesses. Luckily there are free promotional video makers like Biteable available these days. Choose what type of video you want to create, whether it’s an explainer video, demo, promotional shot, etc. Any of their clips can be fully customized to include your content and branding. Once you are happy with your video you can save and publish across your favorite video sharing platforms.

Pricing: Free starter plan (single user and watermark exports) + Paid options


Blog Title Generator


Blogging is another popular way of promoting a real estate business. Not only can it drive organic traffic to your site but it also allows you to establish yourself as a leader in your field. Coming up with interesting blog topics, writing the content, publishing and then promoting it is time consuming. Try to find efficient ways to handle all of those aspects. To speed up your brain storming session for blog titles use a tool like FatJoe. This blog title generator is easy to use. Enter a topic keyword, click generate and watch the title suggestions come in. This should help you get the creative juices going.

Pricing: Completely free


Create Surveys

Google Surveys

As entrepreneurs we often assume we know exactly what out target audience wants. We might have a good idea but why not fact checks ourselves. Instead of guessing start using a survey tool to gather their answers in an efficient way. Whether you are debating your brand colors, product pricing or additional service ideas, send out a survey and get unbiased feedback from the people who matter most – your customers. Google Survey is free to set up and publish to your existing contact list. There is a fee if you want to scale your survey and gather feedback from the general public.

Pricing: Completely free (to create survey) – there’s a fee to gather responses


Live Chat Bot for Your Website


One of the most important metrics to track is your conversion rate. You can drive all of the traffic in the world to your real estate website but if nobody signs up or purchases your service then your efforts are wasted. Tawk is a live website chat bot that you can use to communicate with visitors. This is a great feature as it allows you to answer any of their questions as they browse your website. This application is easy to install, simply copy and paste a small code snippet. In addition to the chat function you’ll also get helpful insight into data and chat log history.

Pricing: Completely free


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