Our Purple Premier 4: What We Still Love Years Later
Sarah and I still love our Purple Premier 4 after years of use. Here is how we chose it, what the pillows and sheets are like, and the warmth and sagging I would want you to know about.
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What Could Your Seattle Home Equity Buy You in Tucson?
Your Seattle-area home equity may create new options in Tucson. I explore estimated sale proceeds, the October market, ownership costs, renting first, and the life you want the move to support.
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What Surprised Me Most About Moving From Seattle to Tucson
Tucson was supposed to be hotter and drier than Seattle. I expected that. The desert, the seasons, the wildlife, and how much Seattle still matters have been the real surprises.
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I Moved to Tucson, But I Haven’t Left Seattle
I moved to Tucson, but Seattle, The Madrona Group, and the relationships I built there remain part of my life. Here is the longer story behind the video—and the work I want to build next.
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Local SEO for Real Estate Agents: Be the Local Resource
Local SEO for real estate starts with being useful in the places you serve. Here’s how I approach Google Business Profile, reviews, neighborhood content, IDX, site structure, and the tools behind the work.
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How to Respond to a Real Estate Lead
BUILD · CONVERSATIONS + FOLLOW-UP The goal isn’t to convert the lead. It’s to start the right conversation. Online leads are not a test of how quickly you can send a canned response. They are the beginning of a conversation with a person who has a question, a little uncertainty, and usually more context than…
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How Starlink Let Me Run a Business From a Cabin in the North Cascades
At our Lake Tyee cabin, one bar of cell service made work difficult. Here is how Starlink changed that—and why the real benefit is more time at the cabin.
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How to Get Recommended by ChatGPT and Google AI as a Real Estate Agent
Real Estate AEO Case Study A Real-World Test of Local Authority There is no magic switch that makes an AI platform recommend you. There is, however, a practical way to build a digital footprint that search engines and answer engines can understand, verify and trust. Here is how I used that approach to build visibility…
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Local SEO for Real Estate Agents: From Rankings to Real Visibility
WHAT IS LOCAL SEO FOR REAL ESTATE AGENTS? If you are a real estate agent there is no doubt that you have been successful at, invested in or thought about building your online web presence and your local SEO search results. (MOZ Local SEO Ranking Factors Survey) The idea of having people find you online…
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The Formula For Making a Good-Looking Real Estate Blog Post
Creating a professional and visually appealing real estate blog post doesn’t have to be overwhelming. With a clear structure, engaging content, and the right tools like Canva and ChatGPT, you can craft posts that captivate readers and generate high-quality leads for your business.
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17 Essential Landing Page Tips Every Real Estate Website Needs
Want more leads from your real estate website? These 17 landing page tips will help you drive conversions with smarter design, copy, and mobile UX.
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29 WordPress Plugins for Real Estate Websites: What You Need
Choose WordPress plugins around what your real estate website needs to do. Compare 29 options for IDX, forms, SEO, design, backups, and specialist tools, with cost models and a practical testing checklist.
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110 Reasons Why WordPress is the Best Real Estate Agent Website
Looking for the best platform to build your real estate website? Here’s a breakdown of 110 reasons why WordPress stands out as the smartest, most powerful choice for real estate agents in 2025.
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Why Real Estate Agents Should Custom-Build Their Own Website
Thinking about launching your own real estate site? Discover why WordPress is the smartest way to build a custom website in 2025 that actually brings you leads and builds your brand.
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Best Practices When Creating A Real Estate Marketing Plan
A solid real estate marketing plan is key to growing your business and increasing exposure. Discover actionable strategies that combine classic methods with modern AI tools to stay ahead in 2025.
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The Truth About Lead Generation: What Really Matters for ROI and Conversions
Lead generation isn’t rocket science—it’s about execution and ROI. Learn the truth about real estate lead generation, the four main lead sources, and why targeting and follow-ups are key to success.
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