The 5 Goals of a Real Estate Website: G.L.A.M.R.

WHAT IS G.L.A.M.R.

5 Goals Of A Real Estate Website

GENERATE

Your Website Should Be Capable Of Generating Leads. We add forms, lead capture tools, and landing pages.

LEGITIMACY

Your Broker Website Should Define You as A Legitimate Real Estate Professional. We professionally brand your website.

AUTHORITY

Your Personal Website Should Present You As An Authority On Your Local Market. We add blogging, local listings, & community pages.

MULTIPLY

Your Business Website Should Make It Easy To Multiply Your Web Presence. We add blogging, social sharing, and syndication tools.

RESIDENCE

Your WordPress Website Should Be Your Permanent Residence For All Your Marketing Efforts. No better residence than a Self Hosted WordPress CMS.
Whether you are glamorous or vanilla the goals of a real estate website should have G.L.A.M.R.

There are 5 goals to achieve when building or having your real estate website built.

This is different from features or benefits.  For example, of course your real estate website should be built on WordPress and have an IDX feed.  And both of those features can help in making your site GLAMRous, but while that is a good start there is much more to think about.

GENERATE

“Don’t you realize that faith without works is useless, like a glove without a hand or a hat without a head?” ~ James 2:14-26
Your real estate website should generate leads and sales.  It is important to note that this goal of GLAMR is the hardest.  In order to generate new leads there are a few things that your site needs to have.
  • Landing Pages – You can generally create landing pages with your WordPress Theme, or your IDX service.
    • Landing Page Products:
      • Thrive Architect
      • OptimizePress
      • Leadpages
      • Listings To Leads
  • Calls To Action – Asking your website visitor to take a desired action on your real estate website.
    • In the sales process this is equivalent to “The Close” or asking for the sale.
  • Forms – You can add forms to your WordPress Website in many ways.  Mailchimp, the Jetpack plugin, Gravity forms, Contact Form 7, but my favorite is Formidable Pro.
  • IDX – You will find that IDX is in all goals of a real estate website categories.  A must have.

LEGITIMIZE

“I’m goin for all that I can get Kickin at the top cause,  I’m too legit to quit” ~ MC Hammer
Legitimize or Create a sense of trust.  This goal of a real estate website is achieved with the design of the site. This includes:
  • Beautiful Web Design
  • Social Functionality
  • The Broker Being Easily Accessible (Phone/Email/Forms/Address)
  • Quality User Experience
  • Testimonials or Reviews
  • IDX
Have you ever gone to a service provider’s website and thought I do not think I would use their services?  I have.  It may not be fair but my thinking is that if they are a legitimate business they should have a legitimate website. There is a product that I use and promote and think it is an awesome product.  However, even though I send a ton of traffic to their website it does not convert very well.  It is because they put all of their time in the development of the product and then just slapped a website together.  The website does not Legitimize their business. When you look at your website ask yourself:  Would I buy a house from this website?

AUTHORITIZE

“Respect my authoritai!” ~ Cartman (southpark)
I suppose this may be the Number 1 goal of a real estate website.  Show yourself as an authority in your area or niche.  If this is done well you could almost overcome the other 4 goals. If someone is the best… you want to work with them no matter what.  Some of you that read this will be the best, the 1% ers.  However, most of you will not be.  How do you authoritize?
  • Website Content
  • IDX
Content is huge.  If I go to a Real Estate Website that has a ton of quality pages, landing pages, listings, blog posts, social shares, Images and Videos about a particular area or niche.. I will feel like they are the authority for that area or niche.

MULTIPLY

“You move to an area and you multiply and multiply until every natural resource is consumed and the only way you can survive is  to spread to another area. There is another organism on this planet that follows the same pattern. Do you know what it is?” ~ Agent Smith
The internet allows us to multiply ourselves.  The whole work smarter not harder thing.  Everything your website touches becomes another you. For example let’s say I do a Google search for Real Estate in your area and your website shows up… Boom you just multiplied yourself. This goal is reached with:
  • SEO
  • Content Management
  • Promotion
  • Social Media
  • SEM

RESIDENCE

“Why didn’t you go home?! That’s your home! Are you too good for your home?! Answer me!” ~ Happy Gilmore.
Like the golf ball your web presence needs a home, or in Internet Marketing lingo, a Hub.  A centralized location for all of your online marketing efforts to store, capture, house, and reside in. A WordPress Website with IDX, Social Media, Landing Pages, SEO Optimized, Content, Calls To Action, Ads, Forms, Images, Videos, Blog Posts, Links, Testimonials, Comments, Listings, Tools, Email, all of it… in 1 Residence!

Your real estate website should be:

Built on WordPress, have an IDX feed, have landing pages with forms, be littered with Calls To Action, full of Quality Content, SEO Optimized, have a social presence, have reviews, easy to navigate and understand,  and Look Beautiful.

Current website resources

See current real estate website options or explore BUILD resources.