Digital marketing has been around for quite some years now. Media have literally been turned upside down by their digital equivalent.But how can real estate agents implement these digital channels?In this article, I’ll explain 5 ways to implement digital marketing as a real estate agent. 1. Local SEO Oftentimes, real estate agents are limited to the physical location of their office. For that reason, it’s crucial to rank high enough in Google whenever someone executes Read More
"As a business, you have few online allies more powerful than customer-written reviews. You could say people trust reviews—but that wouldn’t even be the half of it." (Moz.com) If you’re on your way to acquiring client reviews to bolster your online reputation, you’re on the right track. Because consumers rely on feedback from others so heavily, leaving your profile page empty can be disadvantageous for generating new leads and urging repeat business. Once those reviews Read More
"Plugins should solve a specific problem or provide an essential function. They should not indulge our vanity or our desire for a “shiny new object”. (source: Web Synthesis) If you have a Real Estate WordPress website you probably have tried some WordPress plugins for Real Estate. If not you definitely have some on your site. If we built your site you may have most of the list below on your site... if not every site comes with a couple plugins. I believe Akismet and Hello Read More
"...what you need is more than just content. You need strategy." (Inman) Let's take an activity you are doing on a weekly basis, add a little spice, and turn it into a Real Estate Content Marketing Strategy that will generate leads for your real estate bizz.We have been preaching and I am sure that you have heard that if you just blog once in a while you will get internet leads. Well this is somewhat true.There are a couple things that get in the way of this claim. Read More
"Your website should be working for you 24 hours a day, 7 days a week, 365 days a year, capturing leads and marketing your brand." (RealtorMag) Websites for real estate offices must serve a few key functions. The best ones act as a one-stop-shop for the buyers and sellers of homes.For your site to be successful, therefore, you must ask yourself why people would visit a real estate office's website in the first place.What problems do they need solved?Being able to Read More
"Because today's consumers want accurate information quickly and conveniently, real estate professionals must harness the features and capabilities of online marketing to meet these ever-increasing needs." (Realtor.org) Getting your name to show up in local search results is an art form. Be wary of companies that offer services guaranteeing you front page Google search placement.The truth is that no one has a magic wand to put your name at the top of the search results.But Read More