Social media is the most profitable free resource you can invest in, which is why real estate agents need to make it their mission to harness its power and use it correctly. The results of a successful social media marketing campaign are stratospheric: Increased Engagement = Increased Awareness = Higher Conversion Rate = HIGHER REVENUE With an estimated, and still growing, 81 percent of Americans (2 billion people) having a social media profile (mainly Facebook, Read More
So, you are thinking about getting into the real estate business, right? You have a rough plan in mind, and now you want to create a real estate website. That’s great. The first thing you need is to choose a relevant, and proper domain name for your real estate website. But how do you do that? How can you come up with such domain name ideas? "If you choose the wrong domain name, then it can be a hassle to switch later without hurting your brand and search rankings." Read More
So you've got your website up and running, you're regularly posting on social media and you've even got a blog consisting of real estate-related articles — what's missing? Video marketing is becoming increasingly popular in the real estate market as it offers a unique experience to audiences that leads to high engagement. In fact, according to research done by the marketing department at HSA Home Warranty, 75 percent of home sellers are more likely to list with agents who use Read More
While implementing good SEO practices on your website is essential if you want to improve brand visibility and get more targeted traffic, staying away from black hat SEO or SEO mistakes is even more crucial, if you want to enjoy the continual growth of your business website. If good SEO is important, bordering on essential, if you want your website to get any views. You probably want to spend a few minutes making sure that your SEO is not hurting you. You could simply hire an SEO expert Read More
"WordPress is not only the most popular CMS, it is also the fastest-growing system: Every 74 seconds a site within the top 10 million starts using WordPress. Compare this with Shopify, the second-fastest growing CMS, which is gaining a new site every 22 minutes." (MarketingLand) Many real estate agents that I speak to wonder if they should use WordPress for Real Estate Websites and currently fall into one of these categories: Real Estate agents wonder if the website that Read More
"As a business, you have few online allies more powerful than customer-written reviews. You could say people trust reviews—but that wouldn’t even be the half of it." (Moz.com) If you’re on your way to acquiring client reviews to bolster your online reputation, you’re on the right track. Because consumers rely on feedback from others so heavily, leaving your profile page empty can be disadvantageous for generating new leads and urging repeat business. Once those reviews Read More