Updated for 2021

Adding Community Pages to a Website is One of the Best Ways for Real Estate Agents to Get Noticed Locally

Buyers don’t just shop for a house, they shop for a community. Establishing yourself as an authority on the communities you serve is an important step in establishing trust with potential buyers. A well thought out website with community pages is a great start.

The goals of any good real estate site are to generate leads, legitimize your brand, establish yourself as an authority, multiply your web presence, and provide a permanent residence for your marketing efforts. We call this G.L.A.M.R: Generate, Legitimacy, Authority, Multiply, Residence.

Adding community pages helps optimize your websites G.L.A.M.R. This will help establish you as the trusted local expert not just with potential clients but with Google.

In this tutorial we will show you how to quickly set up your IDX community pages.

We’ve been using IDX Broker for years and their service keeps getting better. This year they added the Precision Listings Template Suite, Azure Maps, Social Pro, Google My Business Functionality, and much more.Click To Tweet

BEFORE YOU BEGIN

Your IDX Feed

Before you get started you will need to subscribe to an IDX feed. For this tutorial we are focusing on IDX Broker and for good reason, it’s the best.

It’s no secret that we’re big fans of IDX Broker. At Jason Fox Real Estate Marketing we’ve been installing their plugins into WordPress websites for years, and the service just keeps getting better. In 2021 they added a bunch of new features including:

  • Precision Listings Template Suite – features beautiful new designs with refined search capability and custom color schemes to match your brand. These new templates look great and are so much easier to style.
  • Azure Maps – No more MapQuest!
  • IMPress For IDX Broker 3.0 – Features UX updates that make for easier setup. IMPress Agents and IMPress Listings are now included.
  • Social Pro – Reach your sphere of influence with automated social media posts featuring the latest listings and syndicated blog posts.
  • Auth0 – Upgrades in security, authentication, and authorization.
  • Google My Business Functionality – Schedule posts of your featured listing right on your GMB page.

IDX Broker has great customer service and it shows in how they listen to their customers. These are all features their customers have been asking for and they delivered.

Click here for a complete list of their newest features.

Learn more about using IDX Broker

The development team at IDX Broker also holds regular webinars and tutorials for anyone wanting to learn more about their service.

Set up IDX on WordPress

With your IDX subscription in place you will need to then set it up on your WordPress site. Click here to see a detailed post on how to do this.