"...what you need is more than just content. You need strategy." (Inman) Let's take an activity you are doing on a weekly basis, add a little spice, and turn it into a Real Estate Content Marketing Strategy that will generate leads for your real estate bizz.We have been preaching and I am sure that you have heard that if you just blog once in a while you will get internet leads. Well this is somewhat true.There are a couple things that get in the way of this claim. Read More
"Plugins should solve a specific problem or provide an essential function. They should not indulge our vanity or our desire for a “shiny new object”. (source: Web Synthesis) If you have a Real Estate WordPress website you probably have tried some WordPress plugins for Real Estate. If not you definitely have some on your site. If we built your site you may have most of the list below on your site... if not every site comes with a couple plugins. I believe Akismet and Hello Read More
"As today’s real estate consumer becomes ever more reliant on the power of online portals and websites for all their real estate information, the real estate professionals who offer the right tools, systems and implementation of said information is very likely to reap the highest rewards for their efforts." (JasonFox.me) You don't need much to start a real estate business online. A top-notch website is the foundation to start attracting and keeping loyal clients.As anyone that Read More
"Your website should be working for you 24 hours a day, 7 days a week, 365 days a year, capturing leads and marketing your brand." (RealtorMag) Websites for real estate offices must serve a few key functions. The best ones act as a one-stop-shop for the buyers and sellers of homes.For your site to be successful, therefore, you must ask yourself why people would visit a real estate office's website in the first place.What problems do they need solved?Being able to Read More
"Bringing Real Estate To A Mobile Generation." Wovax IDX Wovax is a web and app development company that initially built Wovax IDX for their own real estate clients.They were looking for a WordPress IDX solution that hosted the MLS data locally so they could integrate it with their mobile app platform that agents were using for content marketing. This kind of IDX integration had been done before by web developers for individual clients, but only with highly custom and Read More
Use Online Reviews To Grow Your Real Estate Business "Consumers trust peer recommendations 6.5 times more than traditional advertising" ~ T3 ExpertsMost consumers scan reviews online. The internet is a crowded place, and clients want to be sure they know more about you before setting out to make one of the largest purchases of their lives. Unfortunately, reviews are an aspect of marketing and branding agents often forget.According to BrightLocal’s 2014 Local Consumer Review Read More