Over the last decade I have installed thousands of IDX Broker plugins onto different WordPress websites.  Agent sites, team sites, commercial sites, brokerage sites, property management sites.  I have built sites for an agent in nearly every 50 states, Canada and Mexico.

I have installed IDX Broker on all kinds of different themes such as; Genesis, Avada, Equity, Thesis, Divi, X Theme, Betheme, Elegant Themes, WP Residence and many more that I can not remember.

That is what I love about the IDX Broker plugin is that while the technology keeps changing and the needs of the agents keep evolving the plugin just keeps working.

Over the years I have been persuaded to install different IDX services, most have gone out of business or completely changed business models and left clients without service.  But, IDX Broker has always been there and taken care of their clients.

What makes IDX broker so special is the same thing that many “gurus” have condemned them for.  They host all the IDX information on their own highly optimized servers.

What makes IDX broker so special is the same thing that many 'gurus' have codenmed them for. They host all the IDX information on their own highly optimized servers.Click To Tweet

Many of these so called “gurus” over the years have told you not to use IDX Broker because you would not get the SEO benefits of having the data on your server.

Here Is Why That Information Is Bogus:

  1. Trying to get SEO out of listings is a loosing battle.  We can not compete with Zillow, Redfin, Trulia, Realtor.com, etc.
  2. If you try to store all the listing data on your sites server it will slow your database down to a near halt.
  3. If you are responsible for making sure that all the data that is stored on your server is correct it will slow your real estate business down to a near halt.
  4. By completing the suggested install instructions you create a subdomain on your site that, according to Google, is just as efficient as a subfolder for SEO.

I have rated the WordPress IDX Plugins in great detail here:  BEST IDX PLUGINS REVIEWED

It is important to keep in mind that we are talking about implementing your MLS data into a self-hosted WordPress website.  Full transparency I do believe that other proprietary services have built a superior IDX service.  Those services are generally going to cost you at least $1k a month plus set-up fee.  So to be fair it is a slightly different ball game.

If you are convinced that installing IDX Broker into your self-hosted WordPress website is the best option for you then continue reading and we will walk through: