Real estate is one of the most competitive industries in the world. Every day, agents and brokers fight for their piece of what’s left of an ever-shrinking pie.
Even those with excellent marketing knowledge would still find standing out from the crowd difficult.
These ten essential landing page tips can help any real estate website create a successful campaign and get more leads than they know what to do with.
#1 – A Strong Headline
The headline of your real estate landing page is the first thing that visitors will read from start to finish.
Keep in mind that visitors to this page are coming here seeking answers to a particular question. For instance, some would like to know how many people want to buy their property and how much. In this case, a simple headline like “Receive offers on your property with a click of a button” should do the work.
Or “Find your place” by Compass works just as well, if not better!
Sometimes, the best headline you can conjure for your landing page is the simplest and shortest one! You just have to make sure you have a clear message that captures attention and is easy to understand.
#2 – Be Transparent with Your Language
Your listing needs to be transparent when it comes to its price and location. Use clear, plain language to describe your listing to set expectations for your clientele and earn the trust of your leads. Use the same language for the description of a listing in the market as it is in order, to be honest with your clients.
Real estate is an especially tricky industry because it’s reliant on trust. One way to lose the trust of people is by making false promises on landing pages.
Don’t let important questions go unanswered, and keep your copy simple yet approachable. Be direct, provide essential details, and use beautiful and accurate imagery.
Better yet, make sure your message resonates with your target audience. It should make a compelling case in favor of what you’re offering in a way they can relate to.
For example, the first few sentences of The Kingdom Real Estate sympathize with agents looking to level up professionally but can’t find the resources and community that will help them. The language captures the frustration most of them are feeling, i.e., “fed up with the Guru B.S,” “sick of lifeless courses.”
There’s also mention of figures, i.e., “5 years later,” “over 5,000 students in 14 countries.” This shows that lots of people who feel the same way as its visitors were able to unlock their true potential upon joining.
#3 – Craft Engaging Copy
While copy has little to do with the actual design, it is acknowledged as one of the most critical landing page design elements.
Your landing page should outline your value proposition for your landing page. Set up a short paragraph explaining why leads should download your e-book, schedule a CMA call, or otherwise provide their contact information.
Optimize your copy by keeping it simple, breaking it up with subheadings, images and keeping less important information lower down the page.
The easiest way to engage your audience with your copy is by emphasizing your benefits. For instance, it’s cool if you have the best and most luxurious properties for sale. But what buyers would want to know is how buying your property will make their lives better.
By addressing their needs, desires, and wants, you already have a successful sales page brewing in your hands! It’s just a matter of communicating it properly to your prospects.
Corcoran offers some of the most up-scale properties on this side of the world. And the pages for each of the homes for sale contain everything you need to know before deciding.
However, what’s even more impressive is the copy describing the neighborhood where the property is.