Pay Per Click (PPC) is one of the best ways to generate instant traffic to your real estate listing or website. You only need the right strategies to win.

In theory, there’s nothing more fascinating than advertising on the first page of Google — reaching consumers who are searching for a new home.

If you’re a realtor, a real estate professional, or a homeowner looking to attract the right buyers, Google Ads (formerly Google AdWords) is the most popular advertising platform, where you can feel confident with your ad spend.

To help you make money from your ads and maximize your ROI, here are 13 tried and tested Google Ads strategies that realtors can implement today:

1. Use Geo-targeting Feature to Reach the Right Buyers

The first Google Ads strategy you can execute today is geo-targeting. You can use the geo-targeting feature inside the Google Ads platform to solve the localization problem and prevent your ads from showing up in irrelevant locations.

Why advertise to Chicago residents when you’re more interested in reaching residents in Brooklyn? Here’s a great example:

Wondering how you can set up geo-targeting campaigns for your real estate ads?

Here’s a walkthrough to help you:

a. After logging into your Google Ads account, click on Location options. Then glance through the Target column and select People in, or who show interest in, your targeted locations. This setting will make your ad to become visible to only those people in the locations you have selected.

b. Next, select People in, or who show interest in, your targeted locations under the Exclude Column. Yes, these are the best settings to use. This will make your ad visible to people who might be interested in relocating within the same city plus those in your primary locations.

c. Finally, you want to set location bid adjustments. The goal is to increase the bid even as searches get closer to your targeted areas and decrease the bid as the searches move further away.

When you take advantage of this incremental bid adjustment, your real estate ad will be shown to more searchers closer to where your property is listed.

Pro tip: If you opened an office in a new location that you’re unfamiliar with, it’s important to learn how this audience communicates, their language, the slang they use, etc. there are online tutoring resources to guide you.

Remember that your ads will get better results if you learn what each word means, and how to best use them in your ad copy.

2. Use Negative Keywords to Filter Out Irrelevant Exposures

When you use negative keywords in your ads, you’re telling the Google Ads algorithm to avoid showing ads when such keywords are searched or typed into the Google search bar.