Realtors Online

Imagine, the dam has broken, and leads are flooding into your inbox. Every realtor shares this same dream. So many new customers are contacting you in fact, that you are forced to hire help, and before you know it your business has grown two or three times over. Now you are sitting on a pile of cash in Hawaii, and life couldn’t be sweeter.

If you want it, it’s possible. We no longer work in an environment where a bulk of our prospects come from referrals though.

According to a study published by the National Association of Realtors, only six percent of potential homebuyers used a friend for recommendations, when starting their home buying journey. The real estate marketplace has moved online, and the adoption rate of technology is growing fast. A forward-thinking realtor will think about where to meet their clients and what that means nowadays is hopping onto Social Media.

 

Using Social Media as a Real Estate Lead Funnel

Ninety-nine percent of millennials are using the internet as an information source. That presents a huge opportunity for realtors and lenders alike.

Knocking on doors and cold calling are outdated lead generation methods for any type of business. Although some realtors still find success using these old school methods, it may not be the best way anymore. Leveraging social media is a great way to connect with potential clients and generate a consistent list of leads.

Let your content and online presence do the work for you and step into the future.

 

Facebook Vs. Influencers

 

It’s the age-old marketing question: go the organic or paid advertising route?

An organic route would probably see you becoming an influencer. If you decide to use paid advertising then you’ll need a completely different set of skills. Both routes have benefits and shortcomings though, so there isn’t really a black or white answer. The best recommendation is a little bit of both.

 

How to use Facebook Ads for Realtors

 

Facebook Advertising can be a powerful means of spreading brand awareness. The pricing can range depending on how much you want to spend, and you have the ability to test and track your results easily through their platform. Before you jump in though, it’s best you answer some basic questions so you’re not wasting money.

What do you want out of the campaign?

How do you think you’re going to be able to get it?