In this Information Age, creating and sharing of content is necessary for your business to gain traction and stay relevant. The competitive environment that exists in most real estate markets makes quality content creation an essential part of marketing.

The competitive environment that exists in most real estate markets makes quality content creation an essential part of marketing.Click To Tweet

If you’re looking to stay ahead of the competition, having a strong online presence is one of the ingredients for success. And blogging plays a significant role in establishing a substantial online presence.

The question is, how can you best utilize blogging to reach out to your audience and make your real estate business known?

Here are some tips that you should keep in mind when adding content to real estate blogs.


Know the Basics of Writing a Blog


Blog writing is not the same as writing essays when you were in college.

Blog formatting needs to ensure easy reading and should be formatted to catch and keep the attention of your visitors. The article should have a short, yet captivating title and subheadings (or sub subheadings) and conclusion or takeaway.

If necessary,  construct some ideas in bullet points so that it makes up for an easy scan. It’s important to keep in mind that most online readers have a short attention span and want to find the information they’re looking for as fast and easy as possible.

The tone of your writing should also be conversational. Write for your readers as if you’re talking to your friends. Avoid overly technical or redundant material, and speak in the language of your intended reader.

Make your readers feel that you’re directly discussing an important idea or topic with them. Let them have an opinion about what you have written through the comment section. Respond to their comments or answer their questions. Your response to their feedback is a great way to establish a close link to your audience, and an opportunity to gain your reader’s trust.

You should also learn about keyword optimization. Research, analyze, and select the ideal keywords to boost traffic from search engines to your site.

Provide Some Graphics

A successful blog is not only about the text. It needs to have excellent graphics, images, and an appealing aesthetic.

Adding useful infographics can be a huge factor in making your content more shareable on social media.

Adding infographic, a diagram, or a photo in your blog articles, is an excellent way to illustrate the topic at hand. As the saying goes, a picture is worth a thousand words. The graphics will allow your readers to understand a particular piece of content better. It also makes it much more likely that your content will be shared with other readers.

You can look for free stock photos on the web to use in your blog material. You can also buy images online or use software that will enable you to design your graphics for that purpose. Adding unique and interesting media will make your content much more appealing and set it apart from similar blog posts.

Think of Yourself as a Problem Solver

Most of the people who go to Google are searching for answers or looking for solutions to problems. In the case of real estate searches, people often ask questions such as:

  • How to sell my property fast?
  • What’s the necessary home improvements that will drive the most profit?
  • Should I buy or rent a home?
  • What credit score is required to buy a home?

Here are 28 Free Tools to help you find what people are searching for on Google.

These questions are only a few of the examples that people type on search engines. There’s a lot more, of course. The thing is that you must be aware of the real estate-related questions people often ask to create useful and relevant real estate content.

If they see that your content provide solutions to their problems, you have a high chance to get more direct and referral traffic.

Focus on a Niche You’re Good At

It’s essential to pick what real estate topics you should discuss in your blog. Broad topics can attract diverse readers; however, they may not be your ideal audience or future customers. If you’re thinking long-term and want to stand out, you should consider focusing your blog topics on a specific niche that allows you to establish your expertise.

For instance, if your forte is luxury real estate, try to create content on topics specific to your niche and educate your readers from your unique standpoint.

In this way, you can attract readers who are looking for particular information and who will see you as an expert on the topic.

Write for Your Real Estate Peers as Well


Some real estate bloggers often write their blog material with their target customer in mind, which is a great place to start. However, you shouldn’t forget to also write for real estate agents as well.

Being known and recognized by your peers may lead to lucrative opportunities down the road.

It may feel intimidating in some cases to provide blog content for your real estate peers. However, you may know something that they don’t, and that will be valuable to them. The knowledge you provided to your fellow realtors can lead to them recognizing your expertise and being more inclined to work with you.

So you mustn’t hesitate to write what you know. Think of blogging as your way to serve anyone who’s looking for the right information about real estate matters.

Create Evergreen Content

Readers are more likely to visit your blog regularly when you create high-quality content that is useful and relevant to them. As such, you should go for blog material that will last its appeal or usefulness for a long time. You should create evergreen content, that when done right can help boost your marketing for years to come.

This Is An Example Of Evergreen Content

It takes a considerable amount of effort to create high-quality evergreen content, but it’s hard work that can pay dividends over the long-run. Creating effective evergreen content requires planning and effort.

If you do it well, readers will read and share your content for years to come. This can mean significant traffic to your website over time and a boost in search rankings.

Write about Current Real Estate Issues Too

Along with evergreen blog material, you should also write about topical content. Write something that is of immediate relevance, interest, and importance in the field of real estate.

This Is An Example Of A Current Real Estate Issues Post

The market is evolving, and your audience will probably want to read an article that talks about what’s currently happening in real estate.

For instance, people who are interested in investing will surely want to know what area is booming or stumbling.  Blogging about recent trends allows you to provide your valuable insight into the ups and downs of the real estate market, as well as your local expertise.

Get to Know Other Real Estate Bloggers

You will surely get a massive following if you have a network that can help promote your blog and make it well known. For this purpose, you need to know and rub elbows with fellow real estate bloggers.

In blogging, there’s what we call “reciprocation.” For instance, you can establish a meaningful relationship with a fellow blogger by sharing a blog post from him/her on your social media. By doing so, a fellow blogger may reciprocate by sharing your blog post as a sign of gratitude on his/her social media platform, and offering you access to their followers.

However, it’s advisable to be sincere with your networking approaches, and you should make sure to share only high-quality blog materials from others. In building meaningful relationships, you should keep in mind your reputation as a blogger as well.


Be Consistent

Some real estate bloggers create high-quality, in-depth blog content but don’t frequently post, while others do post almost every day. As a blogger, it’s crucial to put your content out regularly so that you will keep your readers in the loop and avoid losing them.

If you don’t post regularly, you run the risk of losing the attention of loyal readers who will look elsewhere for their sources of information. Of course, that’s the worst thing that can happen. Remember that consistency is the key to become a successful blogger.

It’s also essential to keep your audience updated with your blog posts by having social media channels to promote them. Make sure that you have a viable social media strategy for that purpose.

Posting a blog post is only the first step in gaining exposure; getting your content out to various media channels is crucial to gaining blog followers.

Stay the Course

Don’t lose the will to keep going even if your blog is not doing well at the start. After all, becoming a successful real estate blogger doesn’t happen overnight.

Blogging takes work and an understanding that it takes time to build a successful blog.

Stay diligent and write until you gain more and more online visitors to your blog. Always keep in mind that there’s always room for improvement.

Keep learning and improving every single day. Success comes to those who persevere.


Technology brings a lot of advantages to people working in the real estate industry. Nowadays, the power of the Internet helps the industry to become more marketable to a lot of people online. Take, for instance, real estate blogging.

Every realtor should know how to blog as it can help in reaching out to a broad range of audience, get more prospects, and increase sales. It’s crucial to study how to create a successful blog for a successful real estate business.

Time to get started

This article provides some basic concepts that should get you one your way. Aim for the goal of quality over quantity. Provide your audience with rich media in your articles, focus on a particular real estate niche, create evergreen content, write topical content, get to know other real estate bloggers, post regularly, and keep on improving.


Robert is a real estate investor who specializes in small balance real estate. He helps connect investors with vacant land sellers at Easylandsell. Robert has helped facilitate thousands of real estate transactions through various online marketing channels.