Often simply thought of as a platform for crafters and recipe hunters, Pinterest’s capabilities as a visually-engaging platform can be applied to just about any industry. Pinterest is an especially useful marketing tool for realtors, because several potential buyers start their home searches online.
Pinterest is the 4th most popular social media platform for people in the US, according to Pew Research Center.Pinterest is the 4th most popular social media platform for people in the US, according to Pew Research Center.Click To Tweet
To start, building out a thorough Pinterest profile with images of your listings and happy buyers or sellers can help boost brand awareness.
Adding real estate keywords to your profile can also help potential clients easily find you in search results.
Consider creating Pinterest boards that are specific to the locations you serve to attract potential buyers in those areas. Use these boards to highlight what makes a neighborhood great, whether parks, restaurants, or local attractions.
By giving your Pinterest profile a few simple tweaks, you’ll be well on your way to capturing leads and boosting your real estate business!
Mastering Pinterest For Small Business Owners Infographic