If you are full service real estate agent chances are you when you take a new real estate listing you are promoting it online. There is alos a very good chance that you are wondering why your property ads are not generating business, even after spending time, money and energy on multiple digital channels.
There are 2 reasons why your ads are not working:
- They are not intriguing
- They do not satisfy potential buyers needs
There are 2 reasons why your digital real estate ads are not working: 1. They are not intriguing 2.They do not satisfy potential buyers needsClick To Tweet
If you are not addressing these needs then you are just throwing your money away. In order to capture the market you crave you are going to have to work on fixing those issues.
This article discusses the practical tips and tactics real estate agents can take to overcome mistakes which may be performed while creating a real estate listing.
“The typical buyer who did not use the internet during their home search spent only four weeks searching and visited four homes, compared to those who did use the internet and searched for 10 weeks and visited 10 homes,” according to Smart With Your Money. You need to be one of those 10.
On average a person views approximately 4000 ads a day. That is crazy. With real estate ads becoming more and more popular, you have just a few seconds to grab customer’s attention.
Three Core Components
Real estate listings are syndicated on several national and international platforms. As we all know,these ads have a standard format, which makes it easy to create and distribute.
The following are 3 necessary components which should be a part of every real estate listing ad.
1. Property Information
This includes all the primary information related to your property. Seekers typically check the basic information about a house. If it seems reasonable, only then will the client review further information. This is usually the opening sentence of your commercial which contains:
- Complete address
- Number of bedrooms
- Number of bathrooms
- Area (square footage)
- Asking Price
If the information meets the requirements of the customer, the very next thing a buyer looks for is images and visuals of the property.
Pictures, no doubt, attract real estate buyers more than words.Pictures, no doubt, attract real estate buyers more than words.Click To Tweet
We always recommend that you hire a professional real estate photographer to really showcase your listing amongst all the noise out there.
But if you fancy yourself a photog or are just on a budget you can take photos of your property from different angles which will enhance the beauty of your house. Here are some tips on how to photograph a home from a pro.
Once you have amazing images, you have accomplished half of the goal that impress potential buyers.
3. Property Description
- How does your listing stand out distinctively from all the others?
- What are the unprecedented benefits associated with your listing for the buyer?
- What are the special features which only your home provides?
- Why should a potential buyer select your listing?
These are the questions which need to be answered in the description.
This is where you can use the power of story telling to captivate potential buyers.
A genuine buyer will always read the description thoroughly. So create a visual image that they can see themselves enjoying
Tips To Go From Good To Great
If you want your listing to hold a position in the customer’s heart you will need to focus on more than just writing and attaching visuals. Your potential buyers are looking at a ton of listings and trying to decide which ones they should go tour… help them decide with amazing real estate listing.
Given below are various approaches that will create a significant impact on your property ads.
1. Create Catchy Headlines & Opening Statement
What is the first thing which is most prominent in an ad? Headlines, as they are written in broad and highlighted text. And they should be, as they summarize the whole announcement. It impacts the client the most and creates a picture in the reader’s mind.
Do not write headlines for your ads by highlighting the number of bedrooms and bathrooms. Instead, begin by introducing the remarkable architectural style or extraordinary location of the house or building. Let’s have a look at some eye-catching headlines:
- Newly Remodeled Mid-Century Home
- Cozy Bungalow in the Hollywood Hills
With your opening statements, you can also target your desired audience. See below examples.
- Gaze off your huge deck onto your private 5 acre sprawling equestrian estate.
- Life on Lake Washington with sweeping views of the lake & mountains in an exquisite NW contemporary Seattle home.
It is crystal clear that the first one targets people looking for space to raise horses, and the second is targeting people that want to live on a lake or with lake views.
2. Be Careful About Selection of Words
Your words play a very significant role in letting your reader understand what you are trying to sell. If your ad is difficult to understand and confusing for the potential buyers, they will skip your ad and move on to the next one. Therefore,
- Try to avoid so many abbreviations in your listing
- Use positive words instead of less appropriate words. For example, charming for ‘old’, cozy for ‘small’, etc.
- Use words that can draw more attention like:
Use This List Of Power Words For Inspiration
3. Add Video
More than 90% of people agreed that images are more attractive than words, and videos are more engaging as compared to images. They deliver your message in a better way with a unique perspective. Take your listing to the next level by adding video.
Trending videos of house selling properties are captured through drones. They streamline the aerial view and p