Real estate is one of the largest industries globally that keeps growing at a steady rate. The whole real estate market is expected to generate revenue of almost $4.3 billion by 2025, thanks to rapid urbanization and the increasing demand for housing space.The whole real estate market is expected to generate revenue of almost $4.3 billion by 2025.Click To Tweet
Reports show that over 600 thousand newly-constructed homes were sold in 2017, while the overall number of purchases breached five million in the US alone. The numbers are staggering, but they also prove one simple fact: real estate business is complex and extremely competitive.
With that much money on the table, it’s not surprising to see so many real estate agents using all the tricks in the book trying to promote their offers. There are many different ways to market your property, but advertising remains the most influential channels in this field.
If you are trying to design a perfect real estate ad, keep reading this post to see seven tips that actually work. Let’s take a look!
Things to Consider before Designing Real Estate Ads
The seven hacks we are going to show you here promise to drive user interest, but only if you prepare for it thoroughly. Before you take any concrete steps, we strongly recommend you do the research and understand both feeling and numbers hiding behind this industry.
For instance, you should know that the typical home buyer is 44 years old, married without children living at home, and has a median income of $88 thousand.
Of course, this is just a simple example of what you need to learn before brainstorming the best real estate advertising solution.
You must also take other elements into consideration, including these:
- Target audience: Who is your desired average customer? Selling a house to the retired 60-year old accountant is not the same as selling it to the single 20-something IT professional.
- Offer quality: What is it that you are selling? Is it a luxury condos or single-family homes? What is your minimum price? The style of your ads depends on the way you answer these questions.
- Peculiarities of your business: What makes your business different than others? Try to highlight company values in your ads.
- Marketing strategy: Every ad has to be aligned with the overall marketing strategy, including all of the major branding components.
- Tell a story: Your ultimate goal is to sell real estate, but you should approach it as if you are telling a story. Explain what makes your offer so unique and desirable, describing practical benefits that add value to your service.
- Be honest: While you do need to get creative with real estate ads, it doesn’t mean you are allowed to ‘bend the truth’. On the contrary, you have to be honest in order to maintain a professional reputation in the long run. Always find a creative angle that will make your offer look better, but don’t ever lie in the process.
What Ad Platform Will You Use?
You will need to do some research and decide which ad platform will work best for your desired outcome, budget, and area of knowledge.
- Google Ads
- Facebook Ads
- Youtube Ads
- Linkedin Ads
- Twitter Ads
- Bing Ads
- Yahoo Ads
If all that seems overwhelming and intimidating, I suggest you take a look at the last 2 options; Adwerx and Adroll. They will post your ads all over for you and even make creating the ads simple or do it for you.
7 Real Estate Ad Creation Tactics
Now that you’ve learned how to prepare for the real estate ad creation, it is time to focus on the main part of our post. Here is the list of the seven most effective tips:
1. Describe a home scene
The first tip on our list is quite obvious – try to describe a home scene to make it more exciting and attractive.
Such a description is not only supposed to reveal the visual appearance of the property but also to let the reader feel what it would be like to live in this house.
For instance, you can write something like:
“Imagine coming home to this ultra-luxurious living room.”
It’s a very short line of text that reveals a lot about the house you are selling and the type of buyer you are targeting.
It immediately shows your intentions and inspires well-off customers to take a closer look or give you a call to schedule a visit. The same tactic goes for all other real estate offers, regardless of the price.
2. Write quality copy