Do you struggle to improve your search engine’s rankings, like most real estate agents? There is no shortcut to enhance or be at the top of Google’s search results.
SEO is a slow process. But it is useful and offers much more value to your website. Having a higher ranking on Google’s search engine is very significant.Social shares may or may not have a direct impact on Google’s visibility and rankings. But social media profiles do impact the search engine’s results. Click To Tweet
The higher you rank, the more organic traffic on your site. Being on the top will benefit you in terms of traffic.
Many ways can help you improve your rankings and visibility on Google. One way to boost your visibility on Google is by using social media. All you need is a solid plan and strategy to use both these aspects.
Social media is not a ranking factor
Social media is a powerful tool that can be very beneficial for your SEO. However, it is also essential to understand that social media has no direct relation with rankings on Google.
Social media can help you get more exposure and traffic on your website, which may help you boost your ranking and visibility on search engines. It is one of the best ways to get more traffic organically.
However, it is crucial to know that social shares don’t count as individual links or backlinks.
Google has mentioned it in their guidelines that social shares cannot be equated as individual links. Therefore, we can sum up that social media is not a direct ranking factor. However, we can use social media as a platform to find our ideal audiences. Social media can be used for targeting the right audiences.
Reach your target audience on Social media
If you have a website and people don’t know about it. There’s no use having it. In this competitive world, it can be challenging to boost your visibility on Google. Social media is one of the ways that can help you healthily increase your SEO.
When you have an office or a shop, it is easy for nearby locals to discover you and your business. However, when you have a website to promote your goods and services. You need to go and find out who your audience is. And social media is a useful tool that can help you connect with your ideal audience.
Every day, there is a new website. However, only a few remain active because of the competitive landscape. Social media has more than 2 million users. If you want to create an identity and want to get recognized, social media is the best way to build an audience quickly. Be active on social media and build your online presence.
Social media improves your chances of getting higher rankings if done right. You can use social media in several ways to promote your content, both organically and in a paid form.
No matter how good your products and services are, it is essential to create awareness. If people are unaware of it, you cannot do anything about your brand or search engine marketing.
Social Media and SEO
In the end, it’s all about connecting with the ideal audiences and building relationships with them. Social media is a quick way to communicate with them.
One of the most significant advantages of staying active on social media is the worldwide connectivity it offers. No matter which area or country, or how far they live, social media is one of the most convenient ways to build brand credibility and awareness.
You can use social media to improve your visibility. Stay consistent and create a social media calendar. Study your audience and see what kind of content they like. You can even join groups to connect with your viewers. The benefits of social media are endless.
The conventional formats have their importance. But in this modern age, it is essential to stay updated. Social media is a combination of radio, print, and TV. Using social media can strengthen your brand online. Use this platform to reach your target audience easily.
Aditya works as a Growth Assistant at AirTract, a go-to place for all expert advice wherein people ask questions, write articles, share and learn from online courses. He has a Bachelor’s Degree in Computer Science Engineering and has been working in the field of Digital Marketing for the past two years. He is also a voracious reader and a big sports fan.