Do you struggle to improve your search engine’s rankings, like most real estate agents? There is no shortcut to enhance or be at the top of Google’s search results.

SEO is a slow process. But it is useful and offers much more value to your website. Having a higher ranking on Google’s search engine is very significant.

Social shares may or may not have a direct impact on Google’s visibility and rankings. But social media profiles do impact the search engine’s results. Click To Tweet

The higher you rank, the more organic traffic on your site. Being on the top will benefit you in terms of traffic.

Many ways can help you improve your rankings and visibility on Google. One way to boost your visibility on Google is by using social media. All you need is a solid plan and strategy to use both these aspects.

Social media is not a ranking factor

Social media is a powerful tool that can be very beneficial for your SEO. However, it is also essential to understand that social media has no direct relation with rankings on Google.

Social media can help you get more exposure and traffic on your website, which may help you boost your ranking and visibility on search engines. It is one of the best ways to get more traffic organically.

However, it is crucial to know that social shares don’t count as individual links or backlinks.

Google has mentioned it in their guidelines that social shares cannot be equated as individual links. Therefore, we can sum up that social media is not a direct ranking factor. However, we can use social media as a platform to find our ideal audiences. Social media can be used for targeting the right audiences.

Reach your target audience on Social media

If you have a website and people don’t know about it. There’s no use having it. In this competitive world, it can be challenging to boost your visibility on Google. Social media is one of the ways that can help you healthily increase your SEO.

When you have an office or a shop, it is easy for nearby locals to discover you and your business. However, when you have a website to promote your goods and services. You need to go and find out who your audience is. And social media is a useful tool that can help you connect with your ideal audience.

Every day, there is a new website. However, only a few remain active because of the competitive landscape. Social media has more than 2 million users. If you want to create an identity and want to get recognized, social media is the best way to build an audience quickly. Be active on social media and build your online presence.

Social media improves your chances of getting higher rankings if done right. You can use social media in several ways to promote your content, both organically and in a paid form.

No matter how good your products and services are, it is essential to create awareness. If people are unaware of it, you cannot do anything about your brand or search engine marketing.

Social Media and SEO

Let’s discover the activities that you should do on social media that can benefit your website and business.

1. Share everything on social media.

Whether it’s a new listing or a new blog post, inform your audience via social media.

Don’t just create. Engage with your friends and fans.

Create the content on your website and use social media as a promotional tool to reach out to a broader audience.

Social sharing can also benefit you by providing high-quality links to your site if your content is unique. This gives people the opportunity to see your content and possibly link to it.  That is very good for SEO.

Get maximum exposure through social media. Create short and custom URL when sharing on social media.


and analyze how much traffic that click generated. Do not just share links.

Make your social feed creative and attractive. No matter which social platform you use, stay active on it, and use it effectively to promote your content.

2. Share on platforms that give do-follow links

Combine your SEO and social media activities; you should consider posting on social media sites that will provide you with a do-follow link.

What is Dofollow Link?

Dofollow is a descriptor of links describing that search engines crawl them and count them as votes of quality.(RavenTools)

Dofollow links are significant when it comes to link building in SEO. It will be helpful for your website if you share on thos platforms that will provide you with a do-follow link.

Following are some of the social media platforms that provide do-follow links:

    • Pinterest
    • Tumblr
    • Twitter
    • Blogspot
    • Google+
    • LinkedIn
    • YouTube
    • Facebook
    • Bibsonomy
    • Flickr
    • Digg
    • Delicious
    • Moz

These are some of the platforms. Start posting on some of them. These platforms are great for building relationships with your audiences and will also help you in driving traffic.

3. Social media profiles do rank in search engine results

Social shares may or may not have a direct impact on Google’s visibility and rankings. But social media profiles do impact the search engine’s results.

For example, when I searched “Zillow” on Google, the company’s Twitter, Facebook and Youtube appeared on the first page.

Zillow Google Search

Youtube was further down and did not make the screenshot.

Therefore, we cannot ignore the fact that social media profiles do have an impact on search engine visibility. This is why it is crucial to maintain social media presence and stay active on all the desired platforms.

It is not essential to stay active on all social media platforms. You should choose a few and remain active in them.

For real estate agents I generally suggest that you have a:

Social profiles do matter. At times, when we discover a new brand, we are most likely to check out their website as well as their social media handles. Social media is convenient.

We’re spending most of our time scrolling on different social media platforms. Aren’t we? You can use social media to make your brand name more visible.

4. Build brand awareness

Brand awareness is incredibly important. It can help you build recognition and trust for your company. Your popularity and engagement on social media can help you in improving the online presence of your brand.

A strong online brand presence will help you in building credibility for your brand and will also help you in building a relationship with your audience.

If you have a strong presence on social media channels, people will start searching more about your brand. It will help in driving more organic traffic to your website.

  • Post engaging content
  • Use appealing images
  • Improve your rankings on social media
  • Make sure you optimize your social media handles with the correct keywords
  • Always include a CTA (Call To Action) in your posts
  • Give a backlink to your website on sites like Facebook and Twitter

Building brand awareness is one of the most critical aspects that you should focus on, especially if you’re a start-up. Using social media is a cheap way to create buzz around your brand and connect with the right target audience.

5. Connect with the right influencers

Another way to boost your visibility is by investing in influencer marketing activities. All you have to do is connect with the right influencers of your niche.

Never take the number of followers as a criterion when creating your list of influencers. Instead, check their engagement rate. There are various apps available in the market that will help you check the engagement rate of influencers.

You can also consider targeting micro-influencers. Keep in mind the engagement rate.

Connecting with influencers will not only help you in generating quality backlinks. But, will also help you in building awareness of your brand. It will help in building trust for your brand.

Bloggers have their own network and audiences. If you connect with more bloggers/influencers, there are chances of having more traffic and visibility on social media channels. In case, the influencer campaign gets higher reach; you’ll get more audience searching for you, which will help improve your SEO efforts.

6. Create more shareable content

Another strategy that you should consider is to create more shareable and compelling content. Content is king and will always remain the king. We cannot ignore the power of content.

If you have great content, there is nothing that can stop you from ranking higher on Google’s search engines.

Post more shareable and valuable content. In case, people share your posts, there will be more visibility on social media platforms, and people will acknowledge your brand. Therefore, you need to share effective content which is meaningful and shareable.


In the end, it’s all about connecting with the ideal audiences and building relationships with them. Social media is a quick way to communicate with them.

One of the most significant advantages of staying active on social media is the worldwide connectivity it offers. No matter which area or country, or how far they live, social media is one of the most convenient ways to build brand credibility and awareness.

You can use social media to improve your visibility. Stay consistent and create a social media calendar. Study your audience and see what kind of content they like. You can even join groups to connect with your viewers. The benefits of social media are endless.

The conventional formats have their importance. But in this modern age, it is essential to stay updated. Social media is a combination of radio, print, and TV. Using social media can strengthen your brand online. Use this platform to reach your target audience easily.

Author Bio

Aditya works as a Growth Assistant at AirTract, a go-to place for all expert advice wherein people ask questions, write articles, share and learn from online courses. He has a Bachelor’s Degree in Computer Science Engineering and has been working in the field of Digital Marketing for the past two years. He is also a voracious reader and a big sports fan.